Yesterday we were chatting with Isabel Reis, Managing Director De Dell Technologies Iberiaposition he assumed in August 2024, replacing María Antonia Rodríguez, who left his post in January after two years at the head of Dell in Spain. Reis did a tour of recent professional career, That she began her EMC career in 2000, she was appointed general director in 2009 and, after the acquisition of EMC by Dell in 2017, led Dell Enterprise for Iberia. In 2020, he assumed the direction of Dell in Portugal until his current appointment.
«The EMC and Dell union caused two different strategies to be, so last year we organize to unify this and other aspects. One of the results was to emerge again the Iberia market, whose position I assume », indicated the directive.
Thus, in its new position, Reis aims to consolidate Dell’s growth in Iberia, focusing on artificial intelligence (AI) and cybersecurity solutions, implementing an internal policy of ‘Zero Trust’. It highlights the importance of AI as a tool to reduce costs and increase productivity, and points out the company’s approach to data centers and work environments, with special attention in the development of applications. In addition, it underlines Dell’s strategy around the multicloud and the relevance of the channel as an essential part of its market strategy.
«One of our goals is to be a reference company in AI solutions »he said. In the last exercise, Dell increased his turnover in Iberia by 9%. Reis considers that, although the region is not one of the most prominent, Its weight is decisive for the future of the organization in Europe.
Figures in Spain
Although its competition also covers Portugal, Reis commented that Spain stands out With 52% of the companies that invest in AI solutions (With special emphasis on the automation of processes and models of interaction with the client) and 92% of companies recognize this technology as a key differentiator for digital competitiveness.
As for financial results, the results of our country are in line with the corporation results. Isabel also referred to the hardware, specifically on the PCs with Ia that Dell launched last year, which have marked a before and after in the company.
