Press release. In recent years, the real estate sector has taken giant steps towards digitalization, which has led to streamlining processes that until now were complex to assume and took months to become a reality. Thus, as analyzed by CBRE and IE Business School, the level of digital maturity of the real estate sector is expected to increase by 43% between 2023 and 2026, going from 4.4 to 6.3.
Thanks to technology, the deadlines for carrying out projects and obtaining homes are becoming increasingly shorter, which will help to energize a market marked by still high interest rates, a circumstance that slows down the entire purchase process. of a home.
In this context, Gibobs.com – a fintech-proptech startup that, through its free platform, achieves the best market conditions for its clients’ mortgages – analyzes the 5 technological trends set to revolutionize the real estate and mortgage sector in 2025 .
AI, a perfect ally for companies and home buyers
Artificial intelligence has been proposed as the golden tool in 2024 in the sector and the main forecasts indicate that the trend will continue in 2025. According to the allaboutai.com portal, 36% of companies in the real estate sector use AI, and this figure is expected to increase to 90% by 2030. With it, the real estate market has managed to reduce the workloads of the teams and make them more productive, allowing them to save 85% of the real estate agents time.
AI has proven to have various applications: from checking the documentation necessary to acquire a mortgage or searching for possible problems such as errors or forgeries and fraud, to checking the status of a home, where, once After taking the photos, the AI can analyze possible defects that the human eye may have overlooked, making the appraisal much easier and more accurate. Consequently, 63% of real estate companies have reported increases in revenue after implementing AI, while 49% have experienced cost reductions, reducing operating expenses by up to 15%.
Big Data is postulated as a key technology for data processing in real estate
The real estate market has been looking for solutions for the mass consumption and analysis of enormous amounts of data and Big Data has emerged as a tool that is transforming the way decisions are made. Thus, according to Gloval, 85% of real estate companies have adopted Big Data to improve their decision-making processes and optimize their operations. This shows that it is not only a tool for data analysis, but has become an essential component for the strategy and growth of real estate companies.
It has been possible to see how companies in the sector used it to see where the industry is going, how the Price of housing is evolving or which are the fashionable neighborhoods in each city, which allows the home buyer to obtain valuable data and, above all, adjusted to what you need. Thus, those issues that do not fit with what you are looking for are quickly discarded, saving a lot of time throughout the process.
Blockchain opens a world of opportunities to the investment market
In its beginnings, back in 2009, blockchain technology was created to guarantee the responsible use of what is known as Bitcoins, the first cryptocurrency that was created with the aim of allowing direct financial transactions between users without the need for the intermediation of a bank. . However, in recent years this tool has been used in different sectors, such as real estate, although its application has not yet fully exploded in the market.
Despite this, blockchain can help make transactions more secure and transparent, in addition to allowing the “tokenization” of real estate assets, which would lead to dividing a property into different digital tokens for purchase by investors. In this way, small investors would also have the opportunity to participate in this type of operations without having to fully acquire the same property.
Tokenization of real estate assets is rapidly gaining momentum. According to bit2me, the global real estate tokenization market was valued at $351.9 million in 2022 and is expected to reach $1,047 million by 2032, with a compound annual growth rate (CAGR) of 11.52%1. This growth reflects the transformative potential of blockchain technology in the real estate sector.
Chatbots and virtual assistants to help analysts focus on what really matters: advising the buyer throughout the process of obtaining a mortgage
Chatbots have become an increasingly used technology in different industries, including real estate. These types of tools have helped the sector not only with customer service, no matter the time or day, but they have also helped in other fields such as filtering homes, allowing future Buyers can find the home that best suits their specific needs and characteristics.
These types of tools can help streamline processes that until now were tedious. However, at Gibobs.com they continue to focus on personal treatment with their clients, facilitating contact with analysts who are experts in negotiating the best conditions with banks in a personalized way, who advise them throughout the process and try to relieve them of all the stress. and the worry that can arise when trying to get a mortgage.
Financial advice platforms, of vital importance to avoid stress during mortgage management
Financial advice platforms for mortgages have come up with a great tool on the market, which allows users to find out the best mortgages for their profile. These types of platforms have decisively entered the real estate sector, understanding the importance of a correct union between the user requesting a mortgage and the bank that best fits their needs.
