LG Electronics is celebrating its 30 years in Spain and what better than to deploy technology at the professional display fair being held this week in Barcelona. LG’s news at ISE 2026 promise to reinforce its leadership in the global commercial display market by showing the evolution of your B2B proposal both in hardware and software solutions.
Throughout these years the company has executed more than 50,000 B2B projects in Spain and has a local team of more than 100 people focused on the professional business. Since LG participates in ISE, its audiovisual screen business in Spain has grown by 80%. According to data from Omdia, LG has grown twice as much as the market in professional televisions in the last three years: being number one in professional televisions for hotels in 2025 and maintaining leadership in professional LED screens in Spain.
LG at ISE 2026
Under the motto “Solutions beyond screens”LG has a massive 1,184 square meter stand at the Barcelona show, with an exhibition featuring a wide range of business environments designed to highlight customer-centric products and solutions tailored to the specific needs of various industries. We review them.
Dynamic multimedia facade
Visitors entering the LG stand at ISE 2026 are greeted by an interactive waterfall that combines a three-sided LED tower and Transparent Mesh LED screens with an ultra-thin 4.2mm pixel. This latest flexible display, LED T-Mesh, rises and falls, creating visual movement that allows visitors to intuitively experience the company’s technological sophistication.
Customized display solutions by industry
Inside the stand, LG presents specialized environments ranging from hotels and control rooms to meeting rooms, collaborative and self-service spaces, offering differentiated professional display products and solutions adapted to each sector. In this way you can see the following demo areas:
- hotel area: presents comprehensive solutions designed for both hospitality professionals and guests, which improve the stay experience and streamline management. Features focused on information security are offered, with automatic data deletion on all hotel screens. In addition to having communication solutions that allow you to work physically or in the cloud.
- control room area: presents display solutions certified by “LG Shield”, the multi-layer security system that serves as a security reinforcement for screens that are used in a critical environment and covers everything from the operating system to installed applications to prevent cyberattacks and data leaks.
- Collaboration zone– Demonstrates various teaching methods using LG CreateBoard, equipped with AI features for interactive education.
- self-service area: In it you can find high-brightness screen solutions with anti-fading technology, which guarantees the durability of the screen by avoiding yellowing caused by long exposure to the sun.
LG MAGNIT and LG E-Paper
LG has introduced the soon-to-be-launched new generation of LG MAGNIT Micro LED displays and an ultra-thin, ultra-low-power LG E-Paper display.
The name LG MAGNIT combines “magnificent” with “nit” (the unit of measurement for light intensity), reflecting the high brightness and image quality of the screen. The modular design of its LED cabinets allows seamless assembly in block form, allowing for infinite scalability.
A key feature that improves operational stability is Line to Dot (LTD) technology. In conventional LED displays, driver ICs operate the light sources on a per-line basis, meaning that a single faulty pixel can affect an entire line. LG’s LTD technology converts potential line defects into pixel-level defects, ensuring that any pixel issue is isolated to a single point.
This significantly minimizes visual interruption and allows for a more comfortable and fluid viewing experience. Installation convenience has also been significantly improved with a front access system that allows easy adjustment between cabinets, and the ability to install LED displays and drivers up to 10 kilometers apart.
The company also presents its screen LG E-Paperwhich uses a panel technology in which electrically charged colored particles move and stabilize in response to an electric field to form images. This ultra-low power display displays a greater range of colors than conventional electronic displays. And they reproduce a texture similar to that of paper posters, being able to maintain static images without the need for a continuous electrical supply. Designed with a slim 17.8 millimeter profile, tapering to just 8.6 millimeters at its thinnest point, and weighing just 3 kilograms, the LG E-Paper display offers easy mobility and installation in a wide range of commercial environments.
Own software ecosystems
At this exhibition, LG presents a wide range of software solutions integrated with its hardware products. Using LG Business Cloud, an integrated platform for the management and operation of professional displays, the company offers comprehensive and complete solutions tailored to each customer’s specific business environment.
LG ConnectedCare enables integrated management and monitoring of professional displays in numerous stores using a single laptop. It allows easy sharing of information via email registration and provides monitoring and prediction of energy consumption, offering integrated and customized control solutions specifically for large-scale store operators.
For content management, LG SuperSign makes it easy to create and distribute video and image content. With AI-assisted content generation, even small business owners can produce high-quality advertising materials without additional costs.
Additionally, the stand features LG SoundCast, a proximity-based solution in which billboard speakers emit high-frequency ultrasonic waves inaudible to the human ear. When a customer’s smartphone microphone detects these waves as they approach the sign, the app provides personalized information about discounts on frequently purchased items. For customers picking up their orders, the system displays their information on the sign immediately upon arrival, allowing store staff to respond quickly.
Immersive shopping experiences in Korean stores
LG has also created a dedicated “Korean Culture Zone” within its booth, an exclusive collaboration space developed with leading companies and institutions driving the global expansion of Korean culture. Using its range of professional displays, including StandbyME, kiosks, transparent OLED and E-Paper, software solutions such as LG ConnectedCare, LG SuperSign and LG SoundCast are also featured as key offerings within the LG Business Cloud platform.
It has been achieved create a realistic shopping experiencewith an area that highlights the synergy between LG display technology and Korean retail brands, transforming the global phenomenon of K culture into tangible commercial experiences. As a relevant Korean company, LG aims to expand the influence of K culture around the world by integrating cultural trends with cutting-edge B2B solutions.
Among the most notable collaborations are leading brands in K-Beauty, K-Food and K-Content. Partners include luxury cosmetics brand “The Whoo” by LG H&H; Paris Baguette, a global bakery giant with around 700 stores internationally; and Aurora World, a global toy company expanding across Asia, North America and Europe. The list also includes Boksoondoga, a leader in the globalization of makgeolli; Samyang Foods, creator of “Buldak Ramen”; and the Korea Tourism Organization.
By applying various solutions, such as LG SuperSign and LG ConnectedCare, tailored to the unique characteristics of each cultural product, LG introduces Korean culture to visitors and, at the same time, offers potential business partners new possibilities for collaboration between various sectors.
“We are dedicated to redefining commercial spaces by offering integrated ecosystems that go beyond hardware”says Park Hyoung-sei, president of LG Media Entertainment Solution Company. “By continually strengthening our capabilities in software solutions along with our technological competitiveness, we will maintain our leadership in the global commercial display market and provide customers with personalized value that drives the growth of their businesses”.
You have more information, the possibility to virtually explore LG’s “Solutions Beyond Screens” and schedule a visit, on the LG website at ISE 2026.
