LG Spain has celebrated the eighth edition of its ‘Together’ event, a meeting for B2B clients where it has shown new developments in technology and energy efficiency, and has reaffirmed its commitment to purposeful innovation through projects that promote social action and the regeneration of ecosystems.
“Juntos” has brought together more than 200 B2B clients of LG Spain. Under the motto “Life’s Good Technology”the event has focused on a key idea: Trusting LG means betting on a partner that accompanies you from start to finish.which designs customized solutions and offers the best service with the team necessary for each client.
Francisco Ramírez, general director of the B2B division and Miguel Ángel Fernández, Marketing director of LG Spain, have intervened to present the LG’s comprehensive proposal for companies: «Our offer integrates cutting-edge technology with sustainable impact and is supported by a determined commitment to innovation: more than 75% of LG’s global R&D effort is aimed at technologies for business, reinforcing the company’s ability to respond to the real challenges of our customers».
Round tables
Several round tables were held at the event where LG has shown how “together” it can materialize unique projects. At the round table “How to differentiate yourself through technology”some clients, such as Paül Mollá, Director of Technology at Roig Arena and René Abril, Director of Technology and Digital Development at Atlético de Madrid, shared how they are using technological solutions to create distinctive experiences, optimize operations and accelerate digital transformation in their organizations.
This is the case of the Riyadh Air Metropolitan stadium, with the spectacular LG SkyRibbon technology, an unprecedented category in large format signage for stadiums and arenas that redefines the fan experience; or the Roig Arena, which has transformed the visitor experience at sporting and cultural events with 1,700 m² of custom-designed LG LED screens. These milestones add to a long history of references such as Hotel Ilunion, Plaza Mahou Bernabéu, the TAU Cerámica immersive room, the IESE Auditorium or the Port of Tarragona Control Center.
At the round table “New construction trends”David Fernández, Maintenance and Rehabilitation coordinator at Colonial-SFL, Jaime Monjo, director of Flex Living at GMP, and Carlos Inocencio, property engineer at Stoneshield, addressed the transition towards more efficient, flexible and digitalized buildings, and the importance of having high efficiency and performance equipment, such as LG appliances and air conditioning.
Leadership
LG has shown data that confirms its leadership in several areas, starting with professional visualizationwhere LG closed 2024 and remains during the first half of 2025 as the market leader in professional LED screens in Spain according to Omdia, deploying a premium portfolio that includes LG MAGNIT (Micro LED) and LG Miraclass (cinema), in addition to the already mentioned LG SkyRibbon technology for sports venues.
In hospitalityLG continues to be the leader in the hotel market for 12 years, with more than 500,000 Hotel TVs sold in the last 25 years, betting on constant innovation with functions such as Google Cast and automatic data deletion, and the commitment to its own Pro:Centric Cloud software for content management and personalizing communication with the guest.
Projects
LG Spain has announced that it will take advantage of its extensive experience in home products, also offering new construction models in the professional field. flex livingwith executed projects such as Vivenio. This model is completed with the possibility of designing solutions adapted to the needs of each client with optimal service.
LG’s technical office listens, understands and creates tailored responsesmaterializing more than 1,500 personalized projects per year and growing 30% compared to the previous year. The “end to end” support covers design and consulting, execution, start-up, maintenance and after-sales support, reinforced by tailored logistics operations.
In Spain, LG manages more than 9,000 projects a yeartrains more than 1,800 installers and integrators and has more than 250 professionals dedicated to responding, ensuring continuity and quality in each phase. Trusting the company means choosing a partner that is involved, that designs and that accompanies the client throughout the entire process; is to turn technology into a truly Life’s Good experience, which helps improve people’s lives.
Technology with purpose
LG Spain has taken advantage of the event with its B2B clients to strengthen its commitment to technology with a purpose, that which helps “take care of the planet thinking about others”. Jaime de Jaraíz, President and CEO of LG in Spain, has outlined the beneficial effect of the Sustainability 2.0 Smart Green initiative, which promotes the regeneration of ecosystems on land, sea and cities to accelerate the natural absorption of CO2, demonstrating that sustainability is a real lever of transformation.
In addition, the company has highlighted the agreement with “Moms in Action”, a project that turns social commitment into presence and support: thanks to the contribution linked to each event attendee, LG accompanies sick children who are alone due to force majeure at the Niño Jesús Hospital throughout Christmas.
