Prime Day 2025 features great discounts on a wide range of items, but what are shoppers actually buying? We can point you in the direction of big discounts and record-low prices, but the customer is always right. If people aren’t buying, something simply isn’t right.
So to help you gain a better understanding of what is actually flying off the shelves during a busy shopping event like Prime Day, we’re lining up the best sellers as we approach the end of the sale. Unsurprisingly, some of our top picks for the best Prime Day deals made the cut, but there might be a surprise or two in there.
Here are Mashable’s best-selling products from Prime Day 2025:
1. LifeStraw Personal Water Filter
We weren’t expecting this one. A highlight of Prime Day 2025 is LifeStraw, with big discounts across the board. Their deals start cheap — for less than $10, you can grab their original personal water filter. No wonder it has sold fast.
2. Apple AirPods Pro 2
We all deserve better earbuds. Apple AirPods Pro 2 are down to $149, saving you $100 off the regular $249 price on Prime Day. That’s the lowest price we’ve ever seen, so it’s no surprise that this product made the list.
3. Apple AirTag (4-Pack)
Why have one when you can have four? This multi-pack is a great investment. You can have multiple options right away to attach to all the items you lose regularly. This is a great deal, and works out at less than $17 per AirTag. Time to stock up?
4. DJI Neo Mini Drone
The Neo mini drone is no longer on sale at Amazon. In the meantime, we’ve gathered some additional Prime Day deals on drones for you to check out.
5. Kindle Paperwhite
Of course a Kindle made an appearance in this list. For Prime Day 2025, you can grab this e-reader for just $124.99, a new record-low price. Amazon beat the previous record price by $5, and shoppers did the rest.
6. LifeStraw Peak Series
At this point I feel the need to really educate myself on LifeStraw, because it’s back in the list for the second time. (Apparently, it’s one of the classic Prime Day deals.) The new and improved version of this personal water filter straw is available for under $20 on Prime Day.
7. Fire Stick 4K
If you’ve been looking to upgrade your streaming setup, you’re in luck as some of Amazon’s Fire TV Sticks are discounted on Prime Day, including the high-quality Fire TV Stick 4K. Elevate your entertainment for under $25.
Mashable Deals
8. Apple AirPods 4
Prime Day is delivering some exceptional Apple deals, and the AirPods 4 are down to just $89. At a record-low price, this is the kind of deal you didn’t realize you wanted until it showed up.
9. Fire TV Stick 4K Max
Another Fire Stick? You better believe it. This bad boy is down to under $35 over Prime Day. It’s not quite the record-low price, but it’s close enough to convince a lot of shoppers to invest. And with so much power in a little stick, we get it.
10. Apple iPad 11-Inch
We’re honestly suprised that this deal doesn’t feature higher up the list, because we’ve made a lot of noise about it over the last few days. This iPad can do it all, and a record-low price on anything from Apple is always going to cause a stir.
11. Crest 3D Whitestrips Professional Effects Plus
Here’s another surprise on our list. As a tech site, we don’t write a lot of grooming and beauty content, but maybe we should?
