MCDONALD’S has opened a new CosMc’s with a new mouth watering menu – despite being plagued by closures.
The new North Texas branch will offer familiar McDonald’s favourites like the classic Egg McMuffin and McFlurrys but will also be serving up new snacks and drinks.
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The new beverage-focused chain can be found in Allen, near the Premium Outlets shopping center.
CosMc’s is effectively McDonald’s answer to competing with coffeehouse giants like Starbucks.
So far the only stores are in Texas and Illinois.
Some menu items include the Berry Hibiscus Sour-ade, Pomegranate Hibiscus Slush, Iced French Toast Galaxy Latte, S’mores Cold Brew, Cookie Butter McPops, and Citrus & Cream Shake.
McDonald’s has noted the Island Pick Me Up Punch, Churro Cold Brew Frappe, Sour Energy Burst, Hashbrown Bites, and McPops as top sellers.
CosMc’s launched in December 2023, with the first location opening in Bolingbrook, Illinois, a suburb of Chicago, and featuring a drive-thru-only format.
It offers strictly specialty drinks, coffee, lattes, small bites, baked goods, soft-serve ice cream, and even some sandwiches.
Three of the larger CosMc locations are closing, with the fast food giant saying the decision was made to pour more focus into smaller designs as they’ve seen it tends to work better – specifically with a drive-thru.
Despite the closures, CosMc’s has been popular since its introduction.
Customers have cited long drive-thru waits at open locations with those eager to get their favorite food and drinks.
McDonald’s also promised that it would continue working on bringing more CosMc’s to Americans.
“We have just scratched the surface about what we can learn about this growing category,” the fast food giant said while speaking with Restaurant Dive.
“The tests will continue for the foreseeable future as CosMc’s continues to grow.”
Competitors like Taco Bell and KFC are also following McDonald’s lead with the spin-off ideas.
Taco Bell notably launched the Live Más Café in California recently, which similarly centers around specialty beverages and food.
KFC also brought its Saucy test restaurant to Florida, which focuses on chicken tender offerings and 11 different sauce options.
