With seamless gameplay and built-in ownership, PlaysOut and B3 are making mini-games the invisible onramp to a token-powered web.
The next evolution of gaming is not coming—it’s already here. And it doesn’t look like the triple-A, token-gated metaverse many expected. Instead, it’s bite-sized, addictive, and embedded directly into the apps you already use.
That’s the premise behind a new partnership between PlaysOut, a fast-growing embedded gaming platform, and B3, the team behind Web3 publishing infrastructure and experimental game layer BSMNT.fun. Together, they’re launching a zero-friction framework for onchain mini-games—bridging the gap between mobile-native gameplay and blockchain-based ownership at unprecedented scale.
The first wave of titles includes Kitty Escape, Kitty Crush Saga, Fish Tank Fury, and Save The King. Each game is instantly playable (no installs), instantly rewarding (onchain tokens and assets), and completely accessible to mainstream audiences—even those who’ve never heard of Web3.
“The real unlock isn’t just putting games onchain,” said Jassem Osseiran, co-founder of PlaysOut. “It’s making the shift from Web2 to Web3 feel invisible. Content flows where it already lives. Transactions happen in the background. Players just play — and ownership happens naturally.”
This isn’t another experiment in NFT hype. It’s a full-stack infrastructure play that lets Web2 developers drop directly into Web3 without rewriting their codebases or subjecting users to clunky crypto workflows.
Web2.5 in Motion: Tap to Play, Earn, and Own
Think of it as Web2.5—the zone where Web2 UX and Web3 economies blend. No wallets. No downloads. No confusion. Just familiar tap-and-play interfaces underpinned by onchain logic.
Using PlaysOut’s plug-and-play SDK, already integrated with more than 200 game studios and major distribution channels like WeChat, TikTok, and telecom dashboards, developers can deploy mini-games anywhere—while B3’s infrastructure handles the token mechanics, wallet-native asset management, and cross-game progression systems in the background.
“We’ve taken out all the friction,” Osseiran said. “Developers don’t have to re-engineer their games. Users don’t need to think about private keys or bridging assets. Everything just works.”
Why Mini-Games? Why Now?
Mobile mini-games already command more than 4.2 billion global users. They’re fast, viral, and perfectly built for attention-fragmented digital lives. Until now, they’ve been constrained by the limitations of app stores and advertising-based monetization.
In contrast, the PlaysOut x B3 framework brings real ownership, tradable rewards, and interoperable progress to these short-form games—turning what was once mindless time-passing into a meaningful, value-generating interaction loop.
Here’s how it works:
- Players tap to start a game, with no sign-ups or wallet installs.
- In-game assets become onchain primitives that can be traded, leveled up, or reused across other games and apps.
- Rewards are tokenized and portable, creating persistent value across digital environments.
- Engagement becomes a monetizable, programmable asset—for developers and players.
For IP holders, this means mini-games are no longer throwaway side content. They’re now a primary gateway to fan acquisition, token-powered economies, and scalable digital merchandise strategies. Think anime franchises, esports teams, or music brands turning 30-second games into fan engagement machines.
Rewriting the Playbook for Game Devs
The PlaysOut x B3 partnership attacks a decades-old problem: centralized app stores that extract value from creators while restricting innovation.
With Apple and Google claiming up to 30% of in-app revenue—and no built-in path to digital asset ownership or cross-platform utility—developers have long been boxed into rigid monetization models.
Web3 promised a way out. But until now, it’s been fragmented, expensive, and unfriendly to casual users.
By stacking:
- Base’s scalable blockchain infrastructure
- B3’s wallet-native publishing platform
- PlaysOut’s high-distribution SDK
…this partnership finally offers a way to publish onchain mini-games at Web2 speed, with Web3 upside.
According to PlaysOut, the new toolset can cut developer time-to-market by over 70%, while unlocking recurring monetization opportunities via token incentives, tradable skins, and engagement-driven utility loops.
Supercharging Distribution via Super Apps
Where will these games live? Wherever people already are.
PlaysOut’s games are designed to embed directly into super apps, ecommerce dashboards, streaming platforms, and even telecom billing environments. Whether a user is shopping on Meituan or scrolling TikTok, a tap can launch a game session—and that session can now reward them with digital assets they actually own.
This design makes mini-games the ultimate Web3 onramp: no separate onboarding, no crypto knowledge required. Users don’t need to know they’re playing onchain—they just need to know it’s fun and fast.
And as mini-games become the new gateway to token economies, fandom communities, and digital commerce, they may just become the most powerful growth channel in all of crypto.
Final Thought
Crypto has always promised a better internet. But mass adoption won’t come from jargon or ideology—it will come from seamless, joyful experiences where the value proposition is self-evident.
By embedding Web3 mechanics into the most popular format in mobile entertainment, PlaysOut and B3 may have cracked the code.
Games you can’t stop playing. Rewards you actually own. Value that moves with you.
No wallets. No downloads. Just tap.
Learn more:
PlaysOut | B3 | BSMNT.fun
