The Big Toy Book of bol. has now become a household name, but behind this iconic book lies an impressive and complex process. Bol works every year. with hundreds of suppliers to collect and process a huge amount of images, videos, QR codes and product texts. This used to be a time-consuming and manual job. Bol decided to improve this process. to collaborate with De Reclamefabriek and their advanced software, Smart Content Manager.
An innovative solution to a classic challenge
A few years ago it was full. for an enormous challenge: how do you manage thousands of product images, texts and QR codes from hundreds of suppliers, without chaos and errors? The Advertising Factory and sphere. mapped out the entire process together and developed a solution that seamlessly meets their needs. Existing software from the Reclamefabriek was adapted and now all suppliers can supply their content via one platform, after which it is adjusted and processed, so that the team can immediately start with approved, checked content. The content is processed automatically in the app and in the DTP layout. This allows the creative team to immediately start creating the Big Toy Book, without losing time or adding extra costs due to correction rounds.
Efficiency for all bol suppliers.
The hundreds of suppliers and brand manufacturers who annually provide content for The Great Toy Book and the accompanying app also benefit from this approach. They have insight into what has been delivered and approved and receive automated reminders that streamline the delivery process and minimize errors.
Focusing on quality instead of the ‘hassle’
The challenges of content management are not unique to bol.; Many retailers struggle to manage and streamline large amounts of content from various sources. Some retailers have as many as 10 different sources from which product and/or image information comes. We also see many systems that are ‘polluted’. The risk of errors and loss of time is therefore high. Marketers are always busy and would like to focus on quality instead of the ‘hassle’ surrounding it. In practice, the team is often still finalizing the content during the creative process. This is distracting and also jeopardizes the quality of the marketing message.
Why content automation is the future
By automating content management, retailers can work more efficiently and maintain their creative focus. By using automated processes, bol. managed to reduce processing time by as much as 30% and the correction rounds in the creative process have also decreased significantly. Because all content is delivered approved from one platform, and you can start immediately with approved content, you save a lot of time. And marketers can focus on creating high-quality marketing materials.
All benefits at a glance
- Time saving: Fewer man hours thanks to an efficient process
- Automatic reminders: For follow-up of content collection
- Digital correction process: All corrections are processed digitally
- One central storage: All marketing assets in one place
- Insight into ad positions: Instant overview of occupancy status
- Always current data: Up-to-date information about status of promo data
- Quick switching in shelf module: Easily create layouts with approved content
- Automatic formatting: Approved layouts are processed directly in Adobe InDesign
- Start small: Software can also be used for small quantities or projects
Ready for the future with De Reclamefabriek
Do you, like platform bol., want to raise the bar and at the same time save time and money by investing in content automation? With our advanced software we relieve you of all your worries, so that you can fully focus on the quality of your output. Let your creativity blossom and watch your brand grow!
Discover for yourself how De Reclamefabriek’s approach can help your company with content automation, saving you time and money when creating advertising materials. Interested? Please contact Marieke de Koning for more information or question here whitepaper.
