This is the new obsession with subscription streaming giants, ready to do anything to increase their number of customers. Netflix launched hostilities with the end of account sharing, saying that 100 million of its users do not pay their access to its catalog. Quickly, noting the success of this strategy for the sector leader, other companies have embarked on the restriction of password sharing between users not residing under the same roof, as Disney+ for example. Measures that are still discreet, but that are starting to invest all the offers of the genre.
It is now that HBO Max Tour to try the experience. During a conference on its quarterly financial results, the Warner Bros subsidiary announces a hardening of the measures. JB Perette, director of streaming at Warner Bros, explained that messages will be sent in September, This time more aggressive. In place of the incentive message that can be hidden, the firm will bet on firmer warnings.
No longer the choice, we will have to go to the checkout
“In September, you will start to see the message which, for the moment, was rather soft and which you could make disappear. He will become fixed and people will have to act ”. To continue to take advantage of access to the catalog, users not residing in the main account of the account must soon subscribe to a subscription on their own or ask the account holder to add “An additional profile”. An approach which, so far, was voluntary, but which is about to become compulsory. In the United States, the additional profile will be billed 7,99 dollarsor two dollars less than the formula supported by advertising.
For the time being, Warner Bros’s strategy concerning the rest of the globe is uncertain. In France, adding an additional user is not possible. It must be said that the service has just breathed its first candle in France and that its user base is probably not important enough for the giant to take the risk of restricting the experience.
HBO Max hopes that these new measures will boost its number of subscribers, as was the case for Netflix. The fact remains that these measures come as the public expresses a certain weariness concerning the regular Price increases, the restrictions and the multiplication of offers and services.
🟣 To not miss any news on the Geek newspaper, subscribe to Google News and on our WhatsApp. And if you love us, .
