Last May of Mayar Pichai, CEO of Google, mentioned the word “AI” 135 times in its inaugural talk at the Google I/or 2025 event. Everything was AI, and that absolute prominence of confirmed in the presentation of the Pixel 10 in August. Things have been very different in the event of presentation of the iPhone 17, in which this technology has not been practically talked about.
Where is Apple Intelligence? One would expect one of the most important technological companies in the world to have climbed into the AI car at this point, but it is not what has happened with Apple. In the presentation event of the new iPhone 17 there were hardly any mentions of Apple Intelligence, a platform that not only arrived in arriving, but when it did proved to be much more limited than that of its competition.
Real -time translation. Apple did talk about a new capacity in the Airpods Pro 3: The simultaneous translation that is part of the Apple Intelligence platform and that will allow to have conversations in different languages among several people, whether they also use those headphones – what will make them hear the translation directly into the helmets – as if not – the translation will appear on the iPhone screen. Waiting to see how it behaves, we are undoubtedly before Apple’s most outstanding novelty in its artificial intelligence functions in recent months.
Delays and more delays. Apple already warned in March that its artificial intelligence options would be delayed and would not reach until 2026. There was not much to tell at its WWDC conference, where the protagonist was the new (and controversial) Liquid Glass design language.
The iPhone 17 will not boast of AI (for the moment). All this made it practically impossible to wait for surprises in this area, but it is still surprising that while its competitors do not stop raising news with platforms such as Gemini, Apple still does not take a step forward.
At the moment the AI does not make a difference. The outstanding functions of AI on Android are striking, but for now they do not seem to have completely transformed the user experience and are not an argument that can make iphone users pass to Android. “Rode to search”, the real -time translation of voice calls and messages, and the striking photographic editing functions are interesting, but it is even more that growing integration of Gemini with the applications installed in our Android mobiles, such as Gmail.
Siri is further away from Gemini. The great harmed of this situation is Siri, Apple’s voice assistant. Theoretically at this point we should have a supervitaminated version with AI, but its development is being chaotic in an Apple that does not just find the key. That has allowed Google to have a lot of advantage with Gemini, which is already a natural substitute for Google Assistant and that is gaining options quickly.
Touch wait. Faced with this panorama, we cannot do much more to wait. Apple has promised that there will be news in Apple Intelligence in spring 2026, and it is more than likely that these novelties will reach their current devices. One thing is true: they are more than prepared for those options, and demonstrates the new chip A19 pro of the iPhone 17 pro/max.
Privacy as in the manga. In Apple they already made it clear when presenting Apple Intelligence that one of the clear foci of this platform was to protect the privacy of users. To do this, they will take advantage of both language models that can be executed at home, without connection to the cloud, as more ambitious models that are executed in the private cloud that Apple already has prepared. That strategy gives rise to two questions. The first, if the functions that will offer one and the other will be able to compete with the great foundational models of Openai, Google and the rest of the competitors. The second, if that commitment to privacy will really be really differential in the race for AI.
In WorldOfSoftware | If the question is which of the great technology is winning the AI career, the answer is: None
