“There are no rules for good photos, there are only good photos,” Said Ansel Adams, The Legendary Landscape Photography. Oppo seems to be taking a similar route in its pursuit to achieve smartphone photoPhone photography perfection. No, I’M Not Implying It Has Gotten There. This is beCAuse we reviewed both the find x7 ultra and find x8 ultra and found them to be quite impressive from a capacity standpoint. But when it comes to delivery, it seems to be an ongoing process. Every time a new smartphone model is launched, Oppo picks up new photoography pain points and then attempts to address them by using a mix of software algorithms and capable hardware.
With Its Latest Find X8 Ultra Model (Why did not go on Sale Globally this year as well), oppo has upgraded its telephoto lenses and makes better use of the Fifth Rear-Facing Campra True chroma camera) in its arsenal, to shoot brighter and more color-racurate low-light photos. You can take a look at the results in our review of the find x8 ultra. But a part of this achievement also boils down to some help from its collaboration with camera maker hasselblad.
Oppo renewed its partnership with camera maker hasselblad
Photo Credit: Oppo
About a week ago, Oppo made a grand announcing that it plans to continue this partnership with hasselblad. I was present at the event where the photography product Specialist at Oppo, Lu Chenghao, Took to the Stage to Showcase the Past Achievements of the Find X Series Cameras. He Even Took Potshots at Other Smartphone Brands whose he was at it.
And through the course of the Event, Several Questions Popped Up in My Mind About Oppo’s Take on Smartphone Photography and the Direction It Plans to Steer It in the Near Future. So, when I had the chance to meet him in person, I did not hold back.
Oppo’s reno series will not benefit from hasselblad collaboration
Lu chenghao was raather proud of oppo’s recent achievements. Most of these achievements or breakthroughs culminated in the find x8 ultra launched a few months ago. But such a device is only accessible to a more. In India, Until the Find X8 and Its Find X8 Pro appeared, Oppo’s Last Find X Product was released in 2020, Nearly 4 years ago. And since all of these premium products are far out of Reach it comes to regular consumers, I had to ask hehther any of the camera technology (hardware or software) Trickele down into the brand’s mid-run products that are more accessible to the masses.
Chenghao commented that oppo is working on self-determed algorithms. “In this self-determined algorithm, we can control the whole pipeline with precise global tone-mapping and local tone-mapping. And this technology is our key technology.” And so, in time, the only real differentiator will be the camera hardware powering the imaging experience.
Photography Product Specialist at Oppo, Lu Chenghao, Spoke at Length about Oppo’s Camera Journey
Photo Credit: Oppo
This trickling down of technology is only happy Technologies to the mid-run or lower. Long Story Short, You will not see any hasselblad-branded reno (mid-run) smartphones in the near future as the fruits of this partnership are currently only only only limited to oppo Find Series.
Is a modular accessory or camera kit for oppo find x in the works?
Every Popular Chinese Smartphone Manufacturer has launched an Ultra Smartphone with an optional photoography kit. Xiaomi was the first to do so with its 15 Ultra (available in India) Smartphone, which Arrived with Its Own Unique Photography Kit. Apart from offering manual buttons and controls, the case also added a 2,000mah battery pack for added power. Vivo’s X200 Ultra (Not Launched in India) Extender), which could be mounted onto the pgytech camera accessory case to offer superheror telephoto imaging that is ofne out of reag for main for Most Premium Flapships. With oppo eating the only manufacturer refusing to do so to date, I had to ask chenghao about it.
His instant reply was bot satisfactory and a bit of a letdown. He simply confirmed that oppo is “very actively” working on the idea, but refused to share any details about it.
However, he was open to discuss the topic and shared his thoughts on the same. Chenghao believes that there are two basic princess about why oppo should or should not launch its its own camera kit. “The first Principle is that we want to help normal people (not photographers) Help Capture Life Effortlessly. All these users want to do is focus on the preview and next click Snap a moment
“The second Principle is that soch accessory kits can deliver a good or a family experience when one shoots photos have got it adds a sense of family, like a tradational camera. Accessories can help the photographers use this phone and get more out of it, I think it is also someone is also someone is somebet
Oppo’s Latest Find X8 Ultra Did Not Arrive With Any Optional Camera Kit Accessory Like Vivo and Xiaomi’s Flagships
With this in mind, I had to ask him how oppo decides on whether such a camera kit (or a modular approach) is ideal for the consumer?
Chenghao said that when vivo added its add-on telephoto lens, they wanted to solve a problem. “Like when you are at a concert and want to capture someting really far away up on the stage.” In a similar manner, Oppo chose to add a new True Chroma camera to the oppo find x8 ultra to help prode portrait photos of people with accurate skin tones. “It’s the same strategy,” added chenghao. “So, you can focus on eater issue, and we decide to focus on solving the low-light portrait shooting Scenario this time.”
The executive later explained that in Oppo’s case, the brand’s key Pursuit was always portrait photography or photographing people. Given that the outgoing hardware is more than capable of achieving it, it seems like the need for a snap-on camera kit accessory Never Arose.
Smartphone Photography without Ai?
Google started the trend of infusing machine learning into camera algorithms with its pixel smartphones. And here we are today, with Nearly Smartphone Manufacturer offering ai image editing tools and utilising ai-based algorithms, claiming that they will help us capture “beetter”.
Ingrained algorithms automagically apply skin smothening to make you look better. AI is even used for delivering a digitally-enhanced boyh effect, and magically enhanced greens and blues when shooting on a summer day. We have noticed this not just in oppo’s phones but also in the camera apps of other manufacturers. In Fact, it’s almost gotten to the point where Ai editing tools are sapping the art and fun out of photography (the one that one that’s captained on camera tricks, staging and whatnotes). So, what if someone does not want to make use of these ai camera enhancements entryly?
Chenghao did not directly answer my question, but explained that there are two roles that ai plays when captured images on smartphones.
“The first one is to enhance existing information.
He added that for both of these roles, oppo believes that as a company, it should provide the user with an option to switch off or turn off ai enhancements. “If our users do’t like it, you have the choice to stop using it.”
Oppo’s Find X8 Ultra, just like its find x8 pro do us offers an option to turn off ai enhancements when using its telephoto camera. ‘AI-mode’ Improve the image Won’t. “
Disclaimer: Oppo sponsored the correspondent’s flights and Hotel Stay for the Event in Sweden.
