If you have an ad-supported Peacock subscription, you’ll soon see more of them while logging into the video-streaming app.
The streamer has introduced what it calls Arrival Ads, which will appear on the page where you select your profile. In an announcement geared toward advertisers, NBCUniversal calls the ads an opportunity for clients to get “high-impact visibility across nearly all daily active users.”
NBCUniversal’s pitch uses language only a marketer could love. The ads are an “interactive brand moment,” it says, “demonstrating how technology and world-class storytelling can fuel engagement, fandom, and full-funnel performance.” Translation: Here’s another way for us to make money and for you to get your products in front of a captive audience. (And maybe annoy people enough that they’ll upgrade to the ad-free tier.)
An example shared with Marketing Dive shows a Capital One ad taking up around three-quarters of the login screen on the right-hand side. Profile photos for each account sit in a vertical list on the left, with a Settings cog in the top-right corner. Currently, the profile list appears in a horizontal line across the screen.
This Tweet is currently unavailable. It might be loading or has been removed.
Ad-supported Peacock Premium costs $10.99 per month or $109.99 per year. Ditching the ads costs $16.99 per month or $169.99 per year.
Recommended by Our Editors
NBC Universal also touted a new tool it calls “Contextual Targeting,” which uses AI-powered monitoring to introduce the most relevant ads during live events. Plus, it will expand Pause Ads, an option that shows ads when people pause what they’re watching.
Peacock has struggled in 2025; it lost $217 million in the third quarter, according to the latest earnings report from parent company Comcast. It also reported no subscriber growth since the start of the year, with 41 million paying customers. Still, it increased prices in July.
Get Our Best Stories!
Your Daily Dose of Our Top Tech News
By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy
Policy.
Thanks for signing up!
Your subscription has been confirmed. Keep an eye on your inbox!
About Our Expert
Experience
I’ve been a journalist for over a decade after getting my start in tech reporting back in 2013. I joined PCMag in 2025, where I cover the latest developments across the tech sphere, writing about the gadgets and services you use every day. Be sure to send me any tips you think PCMag would be interested in.
Read Full Bio
