CMOs Aren’t Satisfied With Their Campaigns
AI aside, the survey reveals plenty of other challenges in the CMO expanded universe. For one thing, an impressively high 87% of CMOs report they “experienced campaign performance issues in the last 12 months,” with 45% of CMOs saying they “sometimes, often, or always had occasion to terminate campaigns early in the last year due to poor performance.”
That’s despite an average of 44.5% of the total marketing budget being invested towards campaigns and media plans. Well, perhaps it’s due in part to that fact, since being responsible for half of the marketing budget tends to add a lot of pressure.
In fact, some CMOs pointed the finger at other teams when trying to name the biggest roadblocks to their work:
“Thirty-one percent of marketing leaders say that finance is the function that most impedes successful execution of marketing campaigns, followed by executive leadership (26%) and sales (26%).” – the survey
AI is ultimately just one factor in a tough job, it seems.
