IN just a few weeks, Apple will almost certainly lift the lid on a treasure trove of new gadgets.
This tech haul should land just in time for Christmas – but what Apple devices will actually go be going on our list to Santa?
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Every September, Apple hosts a major tech event.
This is usually where each year’s main iPhone release is revealed. It’ll then go on sale about a week and a half later. Last year’s saw the iPhone 16 debut.
We’ll almost certainly see other Apple gadgets too, but they’re all top secret for now.
In fact, Apple hasn’t even confirmed plans for a September event – but it doesn’t take much guesswork to work out what’s what.
WHEN IS THE SEPTEMBER 2025 APPLE EVENT?
Although the Apple event is likely now just weeks away, we won’t find out the truth until very close to the big day.
Just last year, I predicted the iPhone 17 release date, and that means I think I’ve worked out when the event will take place too.
Usually the iPhone reveal is on a Tuesday or Wednesday in the first half of the month.
So this year, we’re expecting to see it on Tuesday, September 9 or Wednesday, September 10.
Tuesday feels like the safer pick, so mark your calendars.
Based on that info, here are our predictions for the key dates:
- Apple iPhone 17 event announcement – Tuesday, August 26, 2025
- Apple iPhone 17 event day – Tuesday, September 9, 2025
- iPhone 17 pre-orders – Friday, September 12, 2025
- iOS 19 release date – Monday, September 15, 2025
- iPhone 17 release date – Friday, September 19, 2025
Of course the event could end up falling earlier or later, completely throwing off our guess at the schedule.
APPLE EVENT 2025 – WHAT TO EXPECT
So what will Apple actually show off?
The safest best is a brand new iPhone – or rather, new iPhones.
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As usual, we’re expecting at least four models, but with a surprise change this year.
Instead of an iPhone 17 Plus, it’s rumoured that we’ll see an ultra-thin iPhone 17 Air. Yes, really. This could be the thinnest model we’ve seen in years – and possibly ever.
So the full line-up for 2025 would look like this:
- iPhone 17
- iPhone 17 Air
- iPhone 17 Pro
- iPhone 17 Pro Max
IPHONE SCREEN SIZES – A JOURNEY THROUGH TIME
Here’s how iPhone screen sizes have changed over the years – as measured in inches diagonally from corner to corner…
- iPhone (2007) – 3.5 inches
- iPhone 3G (2008) – 3.5 inches
- iPhone 3GS (2009) – 3.5 inches
- iPhone 4 (2010) – 3.5 inches
- iPhone 4S (2011) – 3.5 inches
- iPhone 5 (2012) – 4 inches
- iPhone 5S (2013) – 4 inches
- iPhone 5C (2013) – 4 inches
- iPhone 6 (2014) – 4.7 inches
- iPhone 6+ (2014) – 5.5 inches
- iPhone 6S (2015) – 4.7 inches
- iPhone 6S+ (2015) – 5.5 inches
- iPhone SE (2016) – 4 inches
- iPhone 7 (2016) – 4.7 inches
- iPhone 7+ (2016) – 5.5 inches
- iPhone 8 (2017) – 4.7 inches
- iPhone 8+ (2017) – 5.5 inches
- iPhone X (2017) – 5.8 inches
- iPhone XS (2018) – 5.8 inches
- iPhone XR (2018) – 6.1 inches
- iPhone XS Max (2018) – 6.5 inches
- iPhone 11 (2019) – 6.1 inches
- iPhone 11 Pro (2019) – 5.8 inches
- iPhone 11 Pro Max (2019) – 6.5 inches
- iPhone SE 2nd gen (2020) – 4.7 inches
- iPhone 12 Mini (2020) – 5.4 inches
- iPhone 12 (2020) – 6.1 inches
- iPhone 12 Pro (2020) – 6.1 inches
- iPhone 12 Pro Max (2020) – 6.7 inches
- iPhone 13 Mini (2021) – 5.4 inches
- iPhone 13 (2021) – 6.1 inches
- iPhone 13 Pro (2021) – 6.1 inches
- iPhone 13 Pro Max (2021) – 6.7 inches
- iPhone SE 3rd gen (2022) – 4.7 inches
- iPhone 14 (2022) – 6.1 inches
- iPhone 14 Plus (2022) – 6.7 inches
- iPhone 14 Pro (2022) – 6.1 inches
- iPhone 14 Pro Max (2022) – 6.7 inches
- iPhone 15 (2023) – 6.1 inches
- iPhone 15 Plus (2023) – 6.7 inches
- iPhone 15 Pro (2023) – 6.1 inches
- iPhone 15 Pro Max (2023) – 6.7 inches
- iPhone 16 (2024) – 6.1 inches
- iPhone 16 Plus (2024) – 6.7 inches
- iPhone 16 Pro (2024) – 6.3 inches
- iPhone 16 Pro Max (2024) – 6.9 inches
- iPhone 16e (2025) – 6.1 inches
Picture Credit: Apple / The Sun
That’s a slightly confusing set-up, so it’s possibly that Apple does even more tinkering with the names to make simplify things.
These gadgets will likely ship with brand new A19 processors.
And it’s rumoured that we’ll see a larger camera panel on the back of the phone that stretches all the way across.
The Apple Watch is also looking set for an upgrade this year.
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On-and-off rumours have suggested that Apple is hoping to include a blood pressure monitoring feature on the Apple Watch Series 11.
And we could see an even more powerful Apple Watch Ultra 3 with the same perk – in addition to satellite-powered texting. That makes sense, given that it’s aimed at outdoors types.
We’re also expecting to see a major audio upgrade in the form of the Apple AirPods Pro 3.
The original AirPods Pro came out in 2019 as an upgraded noise-cancelling alternative to the regular AirPods wireless earbuds.
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Second-gen AirPods Pro dropped in September 2022, followed by a boosted version of the same model with a USB-C port for charging.
For the AirPods Pro 3, Apple could introduce a redesigned model with improved noise cancellation and boosted audio.
But there are also rumours that the new earbuds could also monitor your heart rate and body temperature for health purposes.
Finally, it’s also possible that we might see a new version of the Apple TV 4K.
That’s Apple’s plug-in streamer that connects to the back of your telly to give it a fancy iPhone-style UI, plus access to loads of apps and features.
The jury is still out on whether this will debut at the September event or a later Apple showcase (or possibly via press release alone).
Apple’s last major Apple TV 4K release was in 2022 with the third-generation model.
So it could be time for an upgraded version with faster processing.
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Other gadgets that have also been rumoured for release in 2025, but are less certain, include:
- A smart home hub display
- New Mac and MacBook Pro models with an Apple M5 chip
- New Apple AirTag 2
- Apple Vision Pro 2
Sadly none of these gadgets are guaranteed, and could come in 2026 (or never!).
We won’t know for sure until Apple chief Tim Cook takes to the stage at the company’s Cupertino, California HQ later this year.
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