Apple’s iPhone 17 event is officially just around the corner. As new hardware arrives, we can expect Apple to discontinue seven products that it currently sells.
iPhone 17 is the event headliner. With the arrival of four new iPhones, we can expect Apple to stop selling three iPhones that are currently in its store.
Earlier this year, Apple replaced the antiquated iPhone SE with the more modern iPhone 16e. We currently expect Apple’s entry-priced iPhone to see annual updates, so it’s not going anywhere yet.
However, Apple will likely discontinue the iPhone 15 and iPhone 15 Plus once the iPhone 17 event concludes. Other retailers may still carry these two iPhones, but don’t expect Apple to keep them around in its stores. Assuming this change occurs, each iPhone sold by Apple will support Apple Intelligence for the first time.
Moving up the iPhone line, we can expect to see both the iPhone 16 and iPhone 16 Plus remain in the lineup. Apple typically keeps its two standard flagship models around with a $100 price drop. iPhone 17 and iPhone 17 Air will occupy their places in the new lineup.
Then there are the Pro models. Both the iPhone 16 Pro and iPhone 16 Pro Max will no longer be sold by Apple. iPhone 17 Pro and iPhone 17 Pro Max will take their spots instead. Rather than giving its year-old Pro models a price drop, Apple just stops selling them altogether.
To recap, we should anticipate four iPhones being discontinued on September 9: iPhone 15, iPhone 15 Plus, iPhone 16 Pro, and iPhone 16 Pro Max.
The new iPhone lineup will probably look like this:
- iPhone 16e from $599
- iPhone 16 from $699
- iPhone 16 Plus from $799
- iPhone 17 from $799
- iPhone 17 Air from $949
- iPhone 17 Pro from $1,049
- iPhone 17 Pro Max from $1,199
This takes into account iPhone 17 Pro’s rumored $50 price increase for double the storage and iPhone 17 Air’s $50 premium over the original iPhone 16 Plus price. One analyst predicted $1,249 as the iPhone 17 Pro Max price, so that’s on the table as well. Any other changes would be a surprise.
For the remaining three products on their way out next month, we have Apple Watch Series 10, Apple Watch Ultra 2, and possibly AirPods Pro 2.
Apple always replaces its Series model watches, and Apple Watch Ultra 2 replaced the original Ultra watch two years ago. AirPods Pro 2 replaced AirPods Pro, but AirPods 2 and AirPods 3 were sold together until two versions of AirPods 4 arrived. One curve ball could be AirPods Pro 2 hanging around at the same or a lower price if AirPods Pro 3 cost more.
Apple Watch SE (second-gen) is now as old as the first SE was when Apple replaced it, but there’s not much chatter about that for now.
For now, we can reasonably predict that Apple will discontinue four iPhones, two Apple Watch models, and one version of AirPods.
In case you missed it, Apple announced its iPhone 17 event today with the tagline “Awe dropping.” As rumored, the event will take place on September 9. 9to5Mac will be at Apple Park reporting on everything announced around the event.
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