Bloomberg revealed that YouTube could soon offer a New type of premium subscription, more limited but also significantly cheaper.
For those who are not familiar, the first argument of the current premium offer is to be able to take advantage of all its favorite videos without ever having to interrupt to watch an intrusive advertisement.
It is also delivered with a handful of useful features. We can cite the fact that we can access these contents offline. There is also reading in the background, which is notably precious for podcast lovers and other long formats where images are not particularly important.
An offer without music for Spotify followers
But above all, it offers unlimited access to the huge catalog YouTube Musicwhich allows you to listen to all the music available on the platform as we would on specialized Deezer or Spotify type platforms.
For subscribers, it is the promise to be able to access an absolutely gigantic number of titles which includes in particular concert recordings or independent works available nowhere else.
The concern is that many Internet users interested in this kind of service have already chosen to subscribe to specialized platforms like Spotify or Deezer, where the catalog remains substantial, but where audio quality is often much higher. For all these users, the Premium YouTube offer is therefore redundant and not very interesting, Since a significant part of the Price is linked to YouTube Music.
It is precisely this category of Internet users that Google seems to aim with this new offer called Lite. It will only allow advertisements to be exempted, without the additional features and access to YouTube Music, but will undoubtedly be offered at a much more attractive price than the standard premium formula.
It remains to be seen when this formula is available. It has not yet been tested on the other side of the Atlantic, but according to Bloomber, it will be announced ” Soon »In a set of countries that includes theGermany. It is therefore a safe bet that she will also get her path to France.
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