Synology has announced the creation of a New business unit for southern Europe Under the Synology France subsidiary. This strategic movement occurs after years of extraordinary growth in the region and aims to further accelerate the impulse, expand the equipment and optimize sales and marketing resources. Comment that Synology has experienced an important expansion in the markets of southern Europe with an amazing average year -on -year growth of 30% in the last five years.
To reinforce this trajectory, the newly created business unit south of Europe will be directed by Marcos de Santiagoexperienced professional with extensive experience in strategic planning and business management. Marcos began with the product of Product Manager to develop the Iberia market and then took the leadership to build the sales team for southern Europe, as well as for France as sales director.
Before joining Synology, he worked with global companies such as Lufthansa Group and L’Oréal, always in positions related to IT projects, which provided him with a global perception of the technological sector.
Strategic priorities for southern Europe
Marcos’s priority for the business unit is to expand and integrate its local sales and marketing force, followed by the penetration into the business market and the participation of the channel.
The business sector presents an important growth opportunitywith special attention to the expansion of Synology’s presence among the main corporations. «At present, almost half of the IBEX35 companies use Synology solutions, and our goal is to continue growing»Marcos points out. For Italy, the approach is equally strong: “Currently, we have a significant number of companies in MIB 40 that use Synology solutions, and our goal is to expand even more”.
This growth will be driven by the offer of high -end solutions and the establishment of A dedicated team focused on corporate clients. Working closely with our partners, we will guarantee the support level and the high standards of reliability required by these companies.
The commitment to the channel remains crucial, with the aim of strengthening trust with existing partners and attracting new ones. “Over the years we have built solid relationships and our partners know that they can count on us”Marcos added. «Now we want to go further, collaborating more closely with our partners and helping them to better serve customers, for example, offering more training opportunities. In addition, we will continue promoting and improving our successful partners program, ensuring that more companies benefit from both the quality of Synology solutions and the growth opportunities we are experiencing ».
Take advantage of Synology security innovation
Security is always the priority of Synology, from data security and physical safety to system safety.
To do this, Synology’s product range includes fundamental security solutions As Worm file servers, business level data protection with DP and Beeprotect, which is about to expand to the consumer market. In addition, Synology expands the security of data protection to physical surveillance, offering Wi-Fi cameras for the domestic market, vsaas solutions for SMEs and complete business surveillance systems.
The company also offers peripheral solutions related to security, such as EW+ (extensive guarantee provided by Synology), C2 Password, C2 Transfer and C2 Identity. “We are delighted to have the confidence of customers when protecting their data with Synology ‘and we see an immense opportunity to reinforce this message in the market of southern Europe”he stressed. «We are dedicated to guiding our clients in the integration of our security solutions perfectly in their infrastructure, ensuring the tranquility they deserve. And we are just starting: there are many more innovations on the horizon«.
With this strategic reorganization, penetration into the business market, the commitment of the channel and the focus on solutions, Synology is prepared to strengthen its leadership in southern Europe, reinforcing its commitment to partners, customers and the market in general.
