#1: Desaturated Tones
Long gone are the days of harsh edits and pumped up saturation — desaturated tones is what everyone is lusting after now.
We’re talking brightness down, a hint of sharpness, and saying goodbye to bright colors.
Check out how creator @theindiaedit has adopted the style on her feed:
@theindiaedit
To achieve this effect, shift the brightness and highlights way down. You can easily achieve this look by editing right in your phones’ camera settings but, you can also use photo and video editing apps like Tezza or VSCO.
On Tezza, try the filter “Cocoa” and on VSCO, try bringing your brightness down and applying India’s favorite filters, “M5” and “A4.”
If a dark feed isn’t your vibe, you can still play around with desaturated tones. Try bringing the saturation down and upping your brightness like influencer @shawnacischroeder:
@shawnacischroeder
One of the easiest ways to start incorporating desaturated tones into your feed is by using a free visual planning tool to experiment with different feed compositions before you hit publish.
’s Visual Instagram Planner shows you exactly what your Instagram feed will look like with your future posts in it, so you can achieve the perfect grid.
You can easily rearrange or swap out photos from your media library until you’ve found the best composition for your feed. Plus, you can now use ’s Visual Instagram Planner straight from your mobile!
