He digital transformation market in Spain will reach 48,960 million in 2026 of dollars this year. Furthermore, it is expected that it will not stop growing, and will reach the 110.230 million of dollars in 2031which represents a compound annual growth rate of 17.63% in the period between 2026 and 2023.
This growth so far, and in the short term, is being supported, among other areas, by the Digital Spain 2026 strategy, with 20 billion euros of public digitalization investments related to the Recovery Plan and the NextGenerationEU funds. But it is also possible thanks to the high penetration rate of fiber to the home (FTTH), which is more than 90% nationwide.
This in a scenario that foresees that a high percentage of companies in Spain will have adopted AI before the end of the year, a fact that opens immediate business opportunities for different infrastructure, integration and managed services providers. For now, according to the Bank of Spain, almost 20% of Spanish companies use AI, so the business potential in this sector is quite promising.
The Kit Digital program has also generated all kinds of opportunities for the Spanish technological services market, which until the end of 2024 had distributed, together with the Kit Consulting program, around 2.3 billion euros to more than 530,000 Spanish SMEs and self-employed workers, which represented 80% of the investment objective committed to Brussels. Last November it was confirmed that the number of aid had grown to exceed 860,000. During its validity, this program has generated a much greater demand for consulting, implementation and continuous management of digital transformation.
All this is part of the drive to deploy the cloud in Spain, which in 2025 concentrated 64.35% of companies’ spending on digital transformation. These figures also promise good data for 2026, when the public cloud alone has expected revenues of 9.67 billion euros, thanks among other things to the interest of hyperscalar companies in Spain. As an example, Microsoft’s Spain Central cloud region, as well as the infrastructure growth of AWS and Google Cloud in Spain.
Business demand for cloud migration, as well as other types of deployments and the advancement of AI, is reinforced by the growth in data center capacity, which may increase six-fold this year. Among the favorable factors for the sector are also the mandatory electronic invoicing rules, whose entry into force has been postponed for one year. However, everything contributes to accelerating the adoption of financial technology.
At the same time, the first National Strategy for Quantum Technologies reinforces business interest in advanced computing. Of course, it is not all good news, as there may be difficulties due to the expected shortage of cloud and AI specialists, as well as the budgets of SMEs, which remain tight.
Despite this, IT investment forecasts in Spain in the short and medium term are also quite optimistic at the moment, since Spanish companies are increasingly betting on customized and personalized software, instead of more rigid, packaged solutions. This is due to the regulatory requirements they have to face, but also the need to meet their objectives and differentiate themselves from other competing companies.
The commitment to this type of solutions, of course, is possible on many occasions due to the availability of development resources that are financed by different public programs, such as those we have mentioned. But so does the need to have security solutions that cover all the aspects raised by the Spain Digital 2026 plan, which opens opportunities for suppliers with offers in line with the need to comply with current regulations.
This scenario is important for CTOs and CIOs who want to advance both in digital transformation and in AI, cybersecurity and compliance, but without wasting the opportunities that financing programs and plans can offer them. To do this, it is essential that they take into account the Spain Digital 2026 strategy, so that they can align the plans and projects of their companies with it.
By doing so, in addition to having options to obtain financing, they will be able prepare for the growth of AI adoption in its different modalities. If they participate in programs to promote digitalization, as has happened with the Digital Kit, they will also be able to take advantage of the relationships created with the companies with which they work to generate alliances, or add partners. Therefore, the combination of public financing, adoption objectives and the preference for software developments for companies opens a panorama with advantages for those who take all these programs and initiatives into account.
