The latest Instagram trends (September 2025)

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October 2025 Instagram trending audio

Unfortunately, I do love…

Take a short video of yourself and add a text overlay listing the things you love that are a little unconventional, rebellious, or just guilty pleasures. It could be anything from eating too many sweets, drinking too much coffee, or oversharing with new people you meet. 

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This emerging trend is all about keeping it fun and relatable, so don’t be afraid to show your quirks.

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Today would have been my birthday if I were born today

Film yourself indulging in something you want, like buying new clothes, going to the spa, or booking a trip. 

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Add a caption that gives it a personal touch, for example, “Getting a new dress because today would have been my birthday if I were born today.” Makes sense to me. 

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The therapy

Film yourself with the overlay text “I can’t today, I have therapy.” In the next shot, show yourself doing your version of “therapy,” but it doesn’t have to be literal. It could be something indulgent like shopping. 

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You could also show something heartwarming, like cuddling with your pets, or a hobby you enjoy, such as reading or playing tennis. 

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When we’re having a serious conversation, but..

Film yourself acting like you’re having a serious conversation, but clearly getting distracted by something you want to do. For instance, in the example below, the creator reenacts having a serious conversation while out having matcha with a friend, but still sneaks a selfie and takes a picture of the drink.

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Speeding up the video to 2x makes it funnier and adds a playful, exaggerated effect.

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He/she/they don’t know it yet, but

Take a video or upload an older clip from before something happened. In the example below, the creator films the cook before reaching out to him to do a TikTok for the restaurant page, playfully suggesting that he really doesn’t want to do it. Behind-the-scenes moments like this can make your brand feel more relatable.

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You can have fun with this trend by making relatable content about minor annoyances or everyday inconveniences and exaggerating them for comedic effect.

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Who are you trying to impress?

Film yourself working, studying, or practicing and add a text overlay that says, “You’re working so hard, who are you trying to impress?” Then transition to a photo of yourself as a kid, your parents, or someone special in your life. The key is to make it heartwarming. 

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You can also make it funny by adding a picture of your pet and joking that your hard work is all to buy them treats.

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Ready to participate in Instagram’s hottest trends?

And there you have it, the Instagram Reels trends shaping everybody’s feed this week. 

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