The Latest Social Media News & Trends This Week

What’s the Latest Social Media News? — March 2024 Roundup

Discover the hottest social media news, product launches, and commentary this month.

Here’s what you might’ve missed this week:

From SSENSE’s spelling bee campaign to Facebook reviving the Poke, here’s everything else that’s happened recently:

Aside from tons of Oscar memes, here’s what else has happened recently:

Gen Z Loves Research: Guess what? Gen Z doesn’t buy impulsively. They do their research first — whether it’s searching on TikTok or browsing reviews. And they’re changing the marketing funnel as we know it.
Long-form Video Returns: A new report found that TikTok videos over 5 minutes long have the highest average views. We’ve come full circle.
Save to Drafts: Threads is rolling out a Draft feature — music to our ears. Because “sometimes the best ideas need a minute to marinate.”
FYI: Many top CPG brands are boosting their ROI with influencer marketing. Still not invested? Now’s the time.
Hidden Likes: According to Elon Musk, X will be hiding metrics like reposts, likes, and replies from the Home feed to clean up its appearance.
ICYMI: “Faceless” influencers are on the rise and we did a deep dive into the latest trend.

From Meta outages to the viral Willy Wonka saga, here’s everything else that’s happened recently:

Snap Map on… Instagram?: Instagram’s soon-to-be “Friend Map” feature will let users opt in to share their live location and past whereabouts with friends. Watch out, Snapchat.
LinkedInfluencers 🤝 Brands: LinkedIn is heating up as a go-to for influencer marketing, with emerging agencies brokering deals between influencers and brands on the platform. Last year, we covered how to become one.
Goodbye, Sounds: TikTok’s removing even more music from the app. We predict stock and instrumental music is about to enter its “cool” era as creators get more creative.
It Goes Down in the (Instagram) DMs: Mosseri’s latest Reel revealed Instagram users can now edit messages and pin their most precious convos to the top.
Thinking Outside the Tok: New way to make friends, unlocked. From running clubs to cinema club meetups, this Mashable article digs into how everyday TikTok users are turning their FYPs into IRL communities.