From the first recorded customer complaint in 1750 BC to today’s AI-powered service desks, one truth endures: customer experience defines trust. This article explores how Generative AI—especially LLMs and agentic systems—can augment human agents, analyze unstructured data, and predict customer needs in real time. Through examples like Verizon, Ferrari, and United Airlines, it outlines a playbook for building data-driven, emotionally intelligent, and future-ready customer support.
