Online courses are one of the fastest ways to turn what you know into real money. But most people overcomplicate it. They waste weeks recording content nobody asked for, build funnels they’ll never finish, or get stuck in tech setup hell.
I don’t have time for that, and I know you don’t either. What I’m sharing here is the exact approach I use to build and launch courses that sell — without a team, without hype launches, and without wasting months.
This is your no-fluff guide. Five strategies. Do them in order. Ignore the rest.
Chapter 1: Start With a Pain Point
Improved Chapter 1: Start With the Pain Point That Pays
Forget what you want to teach. Focus on what your audience needs solved. If your course doesn’t eliminate a specific pain — fast — you’ll be stuck begging for sales.
People buy relief, not information. Your job is to clearly identify the problem they can’t ignore and position your course as the fastest path to fixing it.
Here’s how to find it:
- Dig into your DMs, emails, comments, and communities. What questions come up again and again? That’s your gold.
- Search your niche on Pinterest or YouTube. What content already performs? Reverse engineer it into a course that delivers a result.
- Run this prompt in ChatGPT:
“What are 10 painful problems people face when [your niche]?”
Then niche down and get specific.
Examples:
Bad: “Instagram Growth for Beginners”
Better: “How I Got My First 1,000 Instagram Followers Without Reels or Ads”
Bad: “Blogging 101”
Better: “How I Made My First $1,000 Blogging in 30 Days”
Specific pain + specific result = sales.
Litmus test: If you can’t say in one sentence what problem your course solves and who it’s for, you don’t have a course. You have a hobby. Stop and fix it.
Chapter 2: Pre-Sell Before You Build
Never build a course in silence. If you’re creating lessons without buyers, you’re gambling with your time. Pre-selling flips that script. You get validation before you hit record — and you get paid to build.
Here’s how to pre-sell like a pro:
- Write a one-page sales doc with a clear promise, course outcome, and pricing. Keep it simple.
- Offer a founder’s price or limited-time bonus for early access.
- Use Stan Store, or even a PayPal link — it doesn’t have to be fancy.
Real-world example:
I’ve sold courses straight from a Google Doc using nothing but a Stripe checkout button. The second money hit my account, I built it. No sales? No build. That’s time saved.
Pro Tip:
You’re not looking for hype — you’re looking for proof. If 3–5 people buy your idea, it’s viable. If they don’t, rework the pain point, not the tech.
Red flag:
If you’re “almost done” with content and haven’t made a sale, you’re not launching — you’re hiding.
Chapter 3: Use Tools That Do the Heavy Lifting
You don’t need a staff — you need leverage. Smart tools let you run a six-figure course business solo, without sacrificing sanity. The right stack does the heavy lifting while you focus on content and conversions.
Here’s the exact stack I use:
- Stan Store — host your course, collect payments, and deliver access instantly. No coding. No chaos.
- MailerLite — automate the emails that warm your leads and sell while you sleep.
All three are low-maintenance and high-ROI. I’m not buried in tech. I’m scaling with it.
Pro Tip:
Set it up once. Keep it lean. Don’t get distracted by platforms you’ll never master. If it’s not making you money, cut it.
Red flag:
If your to-do list is full of integrations, plugins, and course platforms you haven’t launched with yet — you’re stalling, not building.
Chapter 4: Build an Evergreen Funnel, Not a One-Off Launch
You don’t need a launch calendar — you need a system that sells daily. Evergreen funnels are the secret to steady income without the burnout. They turn one blog post or YouTube video into a 24/7 sales machine.
Here’s how to build yours:
- Create content with purpose. Every blog or YouTube video should lead to a freebie that solves part of the problem your course fixes.
- Use MailerLite to build a simple 5–7 email sequence that educates, nurtures, and pitches your course.
- Make sure your course and emails are evergreen — no fake urgency, no outdated dates. This system should run on autopilot for months.
Example:
I have YouTube videos from 2021 that still bring in leads and sales because the funnel never needed a reset. That’s leverage.
Pro Tip:
Use AI to repurpose that one video into blog posts, pins, emails, and idea pins — all pointing back to the same opt-in. That’s how you build a machine. I use Repurpose for this.
Red flag:
If you’re stuck in launch mode, your revenue will spike, dip, and stress you out. Evergreen means control.
Chapter 5: Layer on Coaching or Community
Courses get results. But connection creates transformation. When people feel seen, supported, and surrounded, they stay longer, pay more, and tell their friends.
If your course feels “small,” this is how you make it feel premium without adding hours.
Here’s how to do it without burning out:
- Add a monthly group coaching call on Zoom — 60 minutes, recorded, no prep.
- Open a private Facebook or Stan Community for peer support and wins.
- Stack value with clear tiers:
- Course only = $197
- Course + Community = $397
- Course + Coaching = $997+
Real-world example:
I’ve sold basic courses that did okay. But when I added one coaching call and a support space? Buyers doubled. Refunds dropped. Retention soared.
Pro Tip:
Support doesn’t mean availability. Set boundaries. Batch responses. Leverage live calls and group format to scale attention.
Red flag:
If your course feels like a ghost town, it’s not your content — it’s the lack of connection. People want momentum, not just modules.
Conclusion
Selling your first course doesn’t have to be complicated. You don’t need a team, a funnel, or a massive audience. You need five things: a painful problem to solve, a presale offer to validate it, a simple tech stack to deliver it, an evergreen funnel to scale it, and a layer of connection that boosts value without burning you out.
This system works because it’s lean, fast, and proven.
Want help building your business?
Join my coaching program here.
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