LinkedIn Trend #2: Work-Based Humor & Authenticity
Just like in real life, making people laugh makes them pay attention.
Grounded in the world of work, you can use humor, authenticity, and satire to break through the noise.
This engages your audience and creates a genuine and relatable connection that resonates with people personally and professionally.
Here’s how Olympian and financial analyst, Justin Best, joined in on the “B2B Sales” trend, where people shared how unrelated life experiences taught them about B2B Sales, gently poking fun at creators who manage to relate day-to-day experiences to the world of work.
The post was satire; his next sentence was “Just kidding!”, but his authenticity and willingness to make a joke helped the post go viral.
How To Grow With Humor & Authenticity
Bring humor into your posts by joining in on trends, creating work-based videos or sharing a relatable story, adding visuals as necessary.
Not sure what’s trending on LinkedIn? You can usually see that just by scrolling through your feed since the platform will show you not just what your connections have posted, but what they’ve engaged with.
And if you’re not sure what stories are trending, don’t worry—the platform will tell you! When you log in, you can see trends in the top-right corner of your screen.
