The world of iPaaS is changing with AI innovation – News

Artificial intelligence is reshaping the arena of integration platform as a service, and Tray.ai Inc., the composable AI integration and automation platform, is capitalizing on the trend by offering customers a flexible solution for integrating AI into their business.

“Automation … has basically had to completely rethink itself,” said Rich Waldron (pictured, left), co-founder and chief executive office of Tray.ai. “As you think about traditional iPaaS and deploying integrations in automations within organizations, AI has come and completely rewritten the book for everybody [and] iPaaS has evolved. It’s already happened. It’s already changed, and so we’ve made a huge effort in making AI central to our automation experience.”

Waldron and Alistair Russell (right), co-founder and chief technology officer of Tray.ai, spoke with theCUBE’s John Furrier for the Tech Innovation CUBEd Awards 2025 interview series, during an exclusive broadcast on theCUBE, News Media’s livestreaming studio. They discussed composable AI and the evolution of iPaaS.

Building a composable architecture for iPaaS

A successful iPaaS needs to be able to handle AI workloads, according to Waldron. Tray.ai has packaged the technology required to build an integration into a fast, easy-to-use platform, with support from the company’s intelligent agent, Merlin. In recognition of its impact on AI-driven automation, Tray.ai received theCUBE’s Most Innovative Automation Product award.

“We knew we needed to build an enterprise-ready platform that could handle the scale of billions of transactions a month,” Russell explained. “We’ve really focused on that balance, and I think that’s really put us in a good position. Adopting standards, making sure that there’s the composable architecture, has allowed us to really move fast ourselves as we’ve innovated in the last couple of years, especially with the AI revolution.”

The composable architecture is especially important for companies attempting to build agents, which are connected to different systems. Tray.ai has already employed co-pilots to support its own engineers, and composable systems are the key to getting ahead of the agentic AI curve, according to Waldron.

“You can go and build these multithreaded agents that can go and take action across the entire stack without requiring independent governance on a per-application basis,” he said. “It gives you a centralized way to go and operate. The companies that move quickest, the ones that we are seeing who have adopted that mindset, they’re flying right now.”

Here’s the complete video interview, part of News’s and theCUBE Research’s coverage for the Tech Innovation CUBEd Awards 2025 interview series:

Photo: News