There are licenses that cross generations with disconcerting ease, and Winnie the Pooh is clearly part of this category. From AA Milne books to Disney cartoons, films and stuffed animals, the bear in the red sweater and his band of friends from the Forest of Blue Dreams have accompanied millions of children, who are now nostalgic adults (myself included). LEGO has grasped this and is preparing to hit hard with two new sets officially revealed, expected for the month of March.
The first is undoubtedly the most emblematic since it puts Winnie himself in the spotlight in a format clearly designed for the exhibition. With its 1,399 pieces, the set Winnie the Pooh is aimed at a more adult audience. There is a brick version of the bear, with an articulated head, ears, arms and hands, which allow him to be given different poses. But the real find is hidden in its famous pot of honey.
Indeed, it is not just a simple decorative accessory. It opens to reveal two small interior rooms, like a secret mini diorama. Inside, LEGO has slipped two additional characters: a Winnie minifigure and an Eeyore. This allows this set to be transformed into an object that is both contemplative and interactive, which plays on nostalgia. Priced at $149.99, it will clearly be aimed at long-time fans, those who want a strong piece.
Piglet is the king of the party
In contrast, but in the same spirit, the set Piglet’s Birthday Fun focuses on a more accessible and family-friendly approach. With its 544 pieces and a much lower Price, it targets children from 9 years old, without forgetting adults who grew up with Piglet. The little pink character is here fully articulated, with a movable head, ears, arms and feet. But, here again, LEGO hides a nice easter egg in the birthday cake.
It opens to reveal two iconic scenes. On one side, Winnie’s house, on the other, a piece of the Forest of Blue Dreams. Inside, there is a Piglet minifigure. The set is intended to be as much a toy as a decorative object, perfect for a child’s bedroom among other places.
These two boxes embody LEGO’s current philosophy around Disney licenses, which is constantly increasing collaborations. We would have loved to see a third set also featuring Eeyore, with his own accessories and a similar approach to Piglet and Pooh. But for the moment, this has not been announced by LEGO.
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