Soon, Netflix subscribers will be able to follow Koh manure et More beautiful life, even more beautiful Between two episodes of Stranger Things or Wednesday... and without leaving the application of the red n. This Tuesday, June 18, the two entities announce an unprecedented partnership. After producing several series in collaboration, of Charity bazaar to the most recent Everything for light et All the blue of the skythe first channel and the most popular subscription streaming service in France unite their strength to conquer new market share. This is the first time that Netflix has included another platform in this way, the first time it agreed to make room for one of its competitors.
Lively
The biggest part of this partnership is to integrate live access to the group’s channels. Thus, from the year 2026, Netflix users will be able to look TF1, TMC, LCI, TFX, TF1 Séries films Directly from the Netflix interface. Netflix had already tried experience linear in the past, essentially focusing on “Watch Party” of its most seen series. Mayonnaise had not taken and the public, too used to access to demand, was little rest on this diffusion model. The direct had disappeared shortly after.
Here, the platform offers a new chance by integrating unpublished content in substance. Emblematic shows as well as reruns of famous series, this time could well be the right one. THE sport, At the heart of the priorities of many giants like Disney+, will also be an integral part of this new strategy. All Live accessible meetings On TF1 or via TF1+ will be offered on the Netflix interface.
One you streaming
The series offered and developed by TF1 will also be integrated into the Netflix catalog next summer. This applies to shows acclaimed by spectators, as Koh Lanta, Secret Story, Dance with stars et Star Academy. This rapprochement follows the diffusion simultaneously (or almost) of the new TF1 soap opera: Everything for light. The announcement of this series in line with More beautiful life or Here, it all starts was the index of a desire at Netflix to walk on the linear sets and to attract these spectators still very attached to the linear in its nets.
TF1+ killed in the egg?
This rapprochement questions, while TF1 launched its free streaming service last year. With TF1+, the company hoped to walk on the sets of American giants by focusing on a formula entirely supported by advertising and early access to its programs. Mainly betting on its original series and emissions, the offer had distinguished itself as the most used on French soil. By offering the same content on Netflix, does TF1+ shoot in the foot?
Rodolphe Belmer, the CEO of TF1 assures AFP that TF1+ remains “At the center of our strategy”. Rather, it evokes partnership as a resource “complementary” to increase the hearings of its programs and “Financing the best program offer possible for the French -speaking public”. He adds that this decision was ripely thought out. “We have, of course, asked the question of the cannibilization of TF1+ and we have done a lot of analyzes”according to him, the operation will be “Clearly positive for us in terms of audience”.
The amount of the transaction was not communicated. Recall that the two entities weigh heavily in the sector with 10 million subscribers in France for Netflix et 33 million monthly streams for TF1+.
🟣 To not miss any news on the Geek newspaper, subscribe to Google News and on our WhatsApp. And if you love us, .
