RedNote’s Rise
As the TikTok ban approached, users were furiously searching for alternatives and RedNote appealed because of its similarity to its rival; but also because it also shares features with Instagram and even Pinterest.
Just a week ago, the Shanghai-based app surged to the top spot in Apple’s app store listings for free apps in the US. Wired reports that the company has furiously recruited English-speaking moderators as Americans joined and started posting.
However, RedNote has to adhere to the content moderation (or censorship) policies set for it by the Chinese government so this will be problematic with a surge of content coming from outside of China. TikTok, in contrast, is owned by a Chinese company, ByteDance, but is not available in China.
