Remember when creating custom marketing visuals meant choosing between “fast,” “good,” and “cheap”? But never all three.
Those trade-offs are history.
AI photo generators have rewritten the rules of visual content creation. Today’s marketers can generate stunning, brand-aligned imagery in minutes. We’re witnessing a democratization of visual content. Solo entrepreneurs now create imagery that rivals agency work. Small teams produce visuals at enterprise scale.
But the difference between AI imagery that impresses and AI imagery that converts lies in understanding the nuances AI image generation. This guide reveals those nuances. We’ll explore the best practices for incorporating AI-generated photos into your marketing campaigns.
The power of AI generated photos in marketing
Tips for using AI-generated photos in your marketing content
Avoid these common pitfalls in AI photo generation
The power of AI generated photos in marketing
Unlike traditional photography, which requires coordinating photographers, models, locations, and equipment, AI image generation allows you to create custom visuals for marketing materials in minutes. This technology uses advanced machine learning algorithms to understand your AI image prompts and generate images that match your specific requirements.
The benefits of using AI generated photos in your marketing content extend far beyond convenience. AI generated pictures offer unlimited creative possibilities, allowing you to visualize concepts that might be impossible or prohibitively expensive to photograph. Need a perfectly styled product shot with specific lighting and backgrounds? A logo idea for brand? Or a lifestyle photo for a brand campaign? AI image generator tools can generate AI images that bring these visions to life with remarkable precision.
Narrato, for instance, creates AI generated photos that are specifically optimized for marketing purposes. Narrato’s AI understands brand guidelines, and campaign objectives, making it easier to generate images that align with your overall content strategy. The interface guides users through the image creation process, allowing you to choose image style and orientation.
Typeface, on the other hand, brings enterprise-level sophistication to AI image generation with a particular strength in product photography. This platform excels at maintaining visual coherence across large-scale marketing campaigns. Typeface’s advanced algorithms can learn and replicate specific brand aesthetics, ensuring that every AI generated photo aligns with established brand guidelines.
This AI platform offers powerful customization options that allow marketing teams to create detailed brand profiles, including color palettes, typography preferences, and visual styles. When you generate AI images through Typeface, the platform automatically applies these brand elements, creating cohesive visuals that feel authentically connected to your brand identity.
Tips for using AI-generated photos in your marketing content
Here are the top tips that’ll help you maximize the impact of your AI generated photos across all marketing channels:
1. Define your visual brand identity first
Before you generate AI images, establish clear brand guidelines that’ll inform all your visual decisions. Start by documenting your brand’s personality, target audience, preferred color schemes, and visual style preferences. Set consistent visual elements like color palettes, composition styles, and lighting preferences to use across all related content. This foundation ensures that every AI-generated image aligns authentically with your brand identity.
Using Typeface, you can create brand kits that automatically influence image generation, making it much easier to maintain consistency across all marketing materials. Be sure to develop visual themes that can be applied to multiple pieces of content, strengthening brand recognition and creating a cohesive look across your campaigns.
2. Master the art of crafting AI image prompts
The quality of your AI generated photos directly depends on how well you communicate your vision through AI image prompts. This involves identifying the following elements of an image:
- An object (an object, a scene, a person, an animal)
- An activity
- An environment, background, or setting
- Artistic styles
- Technical specifications like camera position, camera settings, and lighting set-up
Identifying the object or activity tends to be straightforward. However, figuring out the artistic medium or style can be more challenging, especially if we’re not familiar with the various art forms. Gaining a general understanding of art styles and mediums can be invaluable when the need arises to create unique and imaginative visuals. Additionally, having some knowledge of camera settings and composition will enable you to specify the technical details needed to produce refined and nuanced images.4
If you’re using Typeface, you can simply type in your prompts and use the Magic Prompt option to enhance the description with relevant modifiers.
4. Optimize for platform-specific requirements
Each marketing channel has unique visual requirements and audience expectations. Social media platforms favor attention-grabbing visuals, while email marketing benefits from images that support the message without overwhelming the text. When using AI generated photos in your marketing content, make sure to create platform-specific versions of the photos to maximize their effectiveness in each context.
5. Focus on storytelling through visuals
The best marketing images tell a story that connects with your audience’s aspirations, challenges, or desires. When creating prompts for AI generated photos, it’s important to think carefully about the story you want to tell. Consider what narrative you want to convey that will align with the hopes or struggles of your audience. Instead of merely showcasing your product in isolation, demonstrate the transformation or significant benefit it provides to the lives of your consumers. This could be anything from enhancing their daily routine, solving a specific problem they face, or bringing a dream closer to reality.
By adopting this storytelling approach, your visuals transform into engaging pieces that capture attention and hold it, inviting viewers to imagine themselves within the narrative being depicted. This allows you to foster a stronger emotional bond with your audience, enhancing their experience and impression of your brand or product.
7. Test different styles and approaches
It’s important to avoid settling on one visual style prematurely without exploring other options. By generating AI images in a variety of styles, compositions, and moods, you can better understand what appeals most to your audience. Trying out different visual approaches helps you discover which designs resonate best with your viewers, leading to increased engagement.
Conduct A/B testing with varied designs to get crucial insights into the preferences of your particular market. With this information, you can refine your visual content strategy and focus on the styles that drive the most interest and conversions. This allows you to be more intentional with your visual choices and ensures that your content keeps your audience engaged.
8. Focus on emotional connection
The most effective marketing visuals create an emotional connection with viewers. AI generated photos should evoke the feelings you want associated with your brand. Whether that’s trust, excitement, comfort, or innovation, your image prompts should include emotional descriptors alongside visual ones.
For example, instead of just requesting “people using our product,” specify “people looking relieved while using our time-saving productivity app, expressing genuine happiness and reduced stress.” This approach helps create AI generated pictures that don’t just show your product, but communicate its emotional benefits.
9. Create cohesive multi-image campaigns
When developing campaigns that require multiple images, plan them as a cohesive set rather than individual pieces. Use consistent lighting, color grading, and compositional elements across all images in the campaign. This creates a professional, polished look that strengthens your brand presence and message clarity.
When you’re working on campaigns that need several images, it’s important to think of them as a cohesive set rather than separate individual pieces. By doing so, you’ll create a unified and professional look that enhances the overall impact of your campaign.
- Start by using consistent lighting across all images. This means that whether you’re shooting in a studio or outdoors, the lighting should have a similar feel or tone.
- Next, consider the color grading. Apply a similar color palette or filter to all your images can give them a harmonious appearance.
- Compositional elements are equally important. Think about how you frame your subjects, the angles you use, and the overall layout of each image.
All these elements combined create a polished and professional appearance that reinforces your brand’s presence. It also clarifies your message, as the consistency allows your audience to focus on the content and emotions you’re trying to convey, rather than being distracted by disparate elements.
Avoid these common pitfalls in AI photo generation
1. Over-reliance on generic styles
While AI platforms offer convenient preset styles, relying too heavily on generic options can make your marketing visuals indistinguishable from competitors who are using the same tools. Invest time in developing custom style prompts that reflect your unique brand personality.
2. Ignoring legal and ethical considerations
Even though AI generated pictures don’t involve real people or locations, it’s important to consider the ethical implications of your imagery. Avoid generating images that perpetuate stereotypes or could be misleading about your products or services. Both Narrato and Typeface have built-in guidelines to help users create responsible AI content.
3. Neglecting human review
AI-generated content should always undergo human review before publication. While AI has become remarkably sophisticated, it still lacks the nuanced understanding of context and ethics that humans possess. Human judgment is crucial in assessing whether AI-generated photos and other media align with your brand values and marketing objectives. This careful evaluation helps maintain your brand’s integrity and ensures the content resonates with your target audience while upholding ethical standards and cultural sensitivities. Moreover, human review can help identify and correct any errors or biases that the AI might inadvertently introduce, further safeguarding your brand’s reputation.
Start using AI generated photos in your marketing materials
AI generated photos offer unprecedented creative control and flexibility for marketing teams. By leveraging the unique strengths of platforms like Narrato and Typeface, you can create compelling visual content that resonates with their audience while maintaining brand consistency and professional quality.
The future of marketing visuals is here, powered by AI and limited only by your creativity and strategic vision. Whether you choose Narrato, Typeface, or both platforms for different use cases, the most important step is to start experimenting and learning how AI generated photos can enhance your marketing content strategy.
