The ability to cut through the noise and reach thousands or even millions of potential customers can be the key to unlocking rapid success for startups and new businesses alike. That’s exactly what the TV Star competition, hosted by All Response Media, has provided for some of the UK’s most exciting brands.
From Calm.com to Freddie’s Flowers and Wild, past winners have used their £50,000 fully-funded TV advertising campaigns to supercharge their growth, build household recognition, and secure further investment.
Here’s how TV Star has helped transform ambitious startups into category leaders.
How TV Star Propelled Wild to Success
One of the most exciting recent winners of TV Star was Wild, an innovative personal care brand disrupting the deodorant industry.
Founded in 2019 by Freddy Ward, Wild aimed to remove single-use plastics and unnecessary chemicals from bathroom essentials, starting with their refillable, natural deodorant.
By winning TV Star in 2021, Wild unlocked the power of TV to reach new audiences, build credibility, and scale rapidly.
With expert media planning from All Response Media, their campaign was strategically optimised to drive performance using ARMalytics®, ensuring every pound spent delivered measurable impact.
The results?
Wild’s TV debut helped them establish a strong national presence, and in 2024, the company was acquired by Unilever in a deal reportedly worth £230 million.
Freddy Ward himself stated:
“TV Star is an amazing opportunity for emerging brands to test out TV and diversify the marketing mix with no risk and you get to work alongside the ARM team who have a wealth of experience driving growth through TV for many high growth UK brands.
“It is a great competition to enter if you want to take your brand to the next level and have big scaling ambitions.”
The next success story could be yours.
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