It is finally official: ‘The family of TV’ is the new bet of the 1 for its afternoons from April, thus breaking the dynamics of covering the afternoon with three series and a contest, ‘The hunter’, which they carried so far. The new program inevitably recalls’ Save The strange thing is that, against the expected, there is more than ‘Save me’ in ‘The family of TV’ of what we expected in principle.
Goodbye to ‘nor that we were shhh’. In a clearly coordinated action, the legitimately heir program of ‘Save Me’, born on the Internet and ended up jumping to Ten, has issued his last program while TVE announces his. ‘Nor that we were Shhh’ has not lasts for a year, despite a rugged career that has gone through a frustrated attempt to accommodate in Netflix. However, the first format on the Internet and then ended up having more impact of the expected, especially at the beginning, when they reached hearings of up to more than 4% of share. Finally stabilized around a more than remarkable 2%.
A bridge program. ‘Nor that we were Shhh’ never hid its nature of program, from the moment the collaborators renounced a good part of their cache so that the program was sustainable. And there is another element that ‘nor that we were Shhh’ has modified and that you give clues about ‘The family of TV’: the appeasement of its tone, lowering the volume of the broncas and betting on the almost humor of family dyes, with collaborators such as Víctor Sandoval adopting the role of off -road jesters. The result: ‘nor that we were Shhh’ is almost more an auto -part of ‘Save me’ than a new ‘save me’ (something that, frankly, was already in the DNA of the original).
‘Save me’ at 1? The program has already revealed many of its characteristics in a press release where the presence of María Patiño shines as a presenter, Belén Esteban as the main collaboration and the Osa Producciones, heiress of Studio manufacturers, as responsible. They will be accompanied by Aitor Albizua, brand new face of the consecrated entity with their audience records in ‘figures and letters’, and Inés Hernand, the essential face of TVE to give a young touch to their programs.
Old acquaintances. But there is more: the list of Tertullians that will have ‘The TV factory’ includes regular ‘Save Lydia Lozano, Núria Marín, Víctor Sandoval, Kiko Matamoros, Carlota Corredera, Chelo García-Cortés and Marta Riesco are those that connect with the veteran heart program to which another classic, Kiko Hernández, who currently attends Corredera in her debut in Ten, ‘Tentacles’ will be added. He directs another veteran of the ‘Save Me’ Universe, David Valldeperas.
A saving for TVE. ‘The family of TV’, which will combine a classic style of journalism with a renewal of the classic sections of the format, does not imply an extra expense for TVE: 65 chapters that will cost 5.3 million euros. According to TVE, it is a saving of 42,000 euros per day, 38% less than what the strip currently costs: a profitable bet, but above all, one more step in the renewal of the image of the public chain since Sergio Calderón is in front.
A director with a past. In December last year, the new president of RTVE, José Pablo López, appointed Calderón director of TVE (not without escaping his corresponding dose of controversy). Calderón Tiuene a past linked to ‘Save He was one of the creators of ‘Nor that we were Shhh’ so in the incorporation of this clear heir to 1 he is easily detected his footprint. His intention is to modernize TVE with programs such as ‘Late Xou’ or the possible arrival of Buenafuente on Fridays.
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In WorldOfSoftware | RTVE wants to win the war of audiences at any Price. Although that price is the 55 million of the World Cup
