Thanks to tech today, there are many ways you can talk to your prospective customer and get your message across. Over half of internet users are on social media platforms, and the average person spends an average of 145 minutes there. (1)(2)
This makes it easier to find and engage with people who want your products and services. However, if you’re looking for even more intimacy in your marketing campaigns, you may need to give ringless voicemail a try.
What is Ringless Voicemail (RVM)?
If you call someone today and they are not available, the call often goes to voicemail. You leave your message, and they’ll access it when they activate their devices.
Ringless voicemail buys into the same principle, but you won’t need to call at all this time. Ringless voicemail allows you to send your pre-recorded message straight to the recipient’s voicemail inbox. Their phone won’t ring, so intrusion may be the least of your fears.
How does that look in practice? Say you own a small business and want to remind customers about a sale. With RVM, you can record a friendly voice message saying, “Hey Japheth, just wanted to let you know we’ve got 50% off all items today only!”
Why Combine RVM with Social Media Campaigns?
You’ve already seen what ringless voicemail is and how it can help you connect with your target audience. Now, why would this approach prove to be a key ally in your marketing campaign?
It Amplifies Your Reach
Not everyone scrolls through their feeds every day. Some people might miss your post or story completely. However, they’ll almost certainly check their voicemail. Using RVM can ensure that your message finds its way to them.
It Drives Traffic to Your Pages
Every brand wants more people to visit their websites and follow their profiles. Many strategies can help achieve these goals, including ringless voicemails.
In your message, you can guide listeners directly to your social media pages. For example, “Check out our new collection on Pinterest. Just click the link in our bio.”
This works especially well for time-sensitive offers. If you’re promoting a flash sale on X (formerly Twitter), an RVM can say, “Our deal ends tonight! Head to our X feed to grab yours now.” It’s simple, direct, and could be effective.
It Adds Personalization
Social media algorithms try to show content to users who are most likely to engage. But sometimes, your posts may be too generic and thus fall flat. RVM lets you add that extra layer of personalization.
You could say something like, “Hiya Jane, we noticed you loved our last post. We thought you’d enjoy checking out our newest video!”
Personalization is great, no doubt, but doing it manually can take a lot of time and energy. Not to mention, the odds of fumbling it are high, especially when you have many people to reach out to. In that case, opting for Drop Cowboy Mimic AI for Ringless Voicemail or other services aimed at making this process convenient can go a long way.
These technologies help you replicate your voice and send personalized messages to your entire contact list. Using the latest technologies, they comb through your data sources to ensure that each message addresses the right person in a manner that’s unique to them.
Remember, 71% of customers today expect personalization from you. Get it right, and you may end up with loyal evangelists for your brand. (2)
It Boosts Conversions
At the end of the day, businesses care about results. Whether selling products, signing up subscribers, or driving event attendance, RVM helps boost those numbers.
Say you’re hosting a webinar and promoting it on LinkedIn. An RVM reminder like, “Just a heads-up, your spot for tomorrow’s webinar is confirmed. Don’t forget to log in at 2 PM!” can reduce no-shows and increase engagement.
It Works Across Channels
The beauty of pairing RVM with social media is that it creates a seamless experience across different platforms. For example, you could post a teaser on Instagram Stories, then send an RVM saying, “We posted a sneak peek of our new product line. Swipe up on our story to see it.”
How to Use RVM in Social Media Campaigns
How exactly can you use ringless voicemail (RVM) to supercharge your social media campaigns? Take these strategies seriously:
Pre-Launch Awareness
You may need to warm up your audience with an RVM teaser before launch. Say you’re about to introduce a new product or announce a major sale on Instagram. Send an RVM to your subscribers saying, “Hey Mary, we’ve got something exciting coming up tomorrow morning. Be sure to check out our Instagram feed so you don’t miss it!”
This can build anticipation and ensure that they’re ready to engage when the actual post goes live.
Post-Campaign Follow-Up
After running a contest, hosting a webinar, or sharing a big announcement, follow up with an RVM. It gives everyone another chance to participate in the fun.
You could say something like, “Hey [Name], thanks for joining our contest! If you didn’t win this time, don’t worry. We’ve got more coming soon. Stay tuned by following us on Facebook.”
Exclusive Offers and Promotions
Use RVM to deliver exclusive deals or VIP access that align with your social media promotions. Say you’re running a limited-time discount on your latest collection, which you’ve already promoted on TikTok. Now, send an RVM saying, “Hi [Name], as one of our loyal followers, you’ve been selected for a secret 24-hour discount. Head over to our TikTok page now to shop before it expires!”
Re-engagement Campaigns
Some of your followers might have fallen off the radar. Maybe they haven’t interacted with your posts recently. Send a friendly re-engagement message like, “Hey [Name], we miss seeing you around! Check out what’s new on our Instagram feed.
This nudge can remind them exactly why they followed you in the first place and invite them back into the conversation.
Event Reminders
If you’re hosting a live stream, virtual event, or even a Facebook Live session, RVM is perfect for sending reminders.
For example: “Just a quick note to remind you, our live Q&A starts in 15 minutes on YouTube. Don’t forget to tune in and ask your questions!”
These timely messages can reduce no-shows and ensure higher participation rates.
Best Practices for Successful RVM + Social Media Integration
Here are some best practices that can keep your campaigns running at their best:
Segment Your Audience
Not everyone responds to the same message. Divide your audience based on factors like age, location, past behavior, or preferences, then tailor both your RVM and social media content accordingly.
For instance, younger audiences might prefer hearing about TikTok challenges, while older demographics may respond better to LinkedIn webinars.
Keep It Short and Engaging
Remember, attention spans are short. Aim for RVM messages between 30-60 seconds. Any longer, and you risk losing their interest.
Also, make it conversational. Speak naturally, like you’re chatting with a friend. Avoid stiff, corporate language. Here are good and bad examples:
Bad: “We would like to inform you of our upcoming promotion.”
Good: “Hey [Name], guess what? We’ve got a sweet deal starting today!”
Maintain Brand Consistency
Your RVM should match your social media tone and visuals. If your brand is playful, keep the RVM light-hearted. If it’s professional, stick to formal language. Consistency helps build trust and recognition.
Track Performance Metrics
Measure how well your RVMs are performing. Here are some of the metrics that can give you boatloads of critical information:
- Open rates: Are people listening to your messages?
- Click-through rates (CTR): Are they clicking links to your social media pages?
- Conversion rates: Are they taking the desired action, like making a purchase or signing up?
Use these insights to tweak your strategy. If certain types of messages perform better, double down on them. If some are wide off the mark, either adjust till they work or let them go and focus on what’s actually working.
Test and Iterate Regularly
No campaign is perfect from the start. There’s always room for improvement. That’s why testing and iterating should be a core part of your RVM + social media integration strategy.
Try different versions of your RVM messages to see which performs better. For example:
- Change the opening line: “Hey Sarah, did you know…” vs. “Sarah, we’ve got something special for you.”
- Adjust the length: Does a 30-second message work better than a 60-second one?
- Swap out CTAs: “Visit our Instagram page” vs. “Shop now on our website.”
Once you identify what works best, refine your approach moving forward.
Comply with Regulations
If you’re not careful, you may find yourself on a legal slippery slope regarding consent and privacy. Make sure recipients have opted in to receive communications from you.
Key Factors to Consider When Choosing a Provider
Your ringless voicemail offer can only be as good as the service provider you go with. Here’s what to look for when searching for one:
Ease of Use
You want a platform that’s intuitive enough and won’t take weeks for anyone on your team to pick up. If it’s too complex, chances are you’ll waste valuable time troubleshooting instead of focusing on strategy.
Ask yourself these questions:
- Can I record and send messages in just a few clicks?
- Is there clear documentation or support if I run into issues?
Some services out there offer drag-and-drop interfaces or pre-built templates. Using them makes it simple to create professional-sounding messages without needing tech expertise.
Delivery Reliability
What good is a message if it never reaches its destination? Look for a provider with proven reliability and high deliverability rates. Get the wrong one and your messages may end up being flagged as spam.
Before you engage them, ask about their success rate for delivering messages and whether they have safeguards against common delivery issues, like network errors.
Compliance Features
Many countries have strict rules around telemarketing and unsolicited calls. Your chosen provider should make it easy to stay within those guidelines.
Run the following by them before committing:
- Do they automatically screen numbers against do-not-call lists?
- Can you easily manage opt-in/opt-out preferences for recipients?
Getting answers to these questions can save you from potential legal headaches later.
Customization Options
The right provider will let you tailor every aspect of your message, be it voice tone or call-to-action, to match your brand. Inquire whether you can upload your own recorded voice or choose from professional voice actors. Also, ask whether there are options for dynamic fields (e.g., inserting names or locations automatically).
Analytics and Reporting
You need data to measure the effectiveness of your campaigns. Choose a provider that offers detailed analytics so you can track performance and adjust accordingly.
A good provider will give you access to dashboards where you can see these numbers in real-time. Some even provide suggestions on how to improve future campaigns based on past results.
Pricing Structure
Budget matters, especially if you’re running multiple campaigns. Be wary of hidden fees or complicated pricing structures. Ideally, you want transparency upfront.
Ask these questions to clarify:
- Is the pricing per message sent, or is there a monthly subscription plan?
- Are there additional costs for extra features, like custom branding or advanced analytics?
Affordable plans with flexible scaling options are ideal for small businesses. For larger enterprises, enterprise-level solutions with bulk discounts might be more appealing.
Customer Support
Even with the best-laid plans, things can go wrong. Whether it’s technical glitches or questions about usage, having reliable customer support is essential.
Check for 24/7 availability via phone, email, or live chat. Also, give special attention to quick response times and knowledgeable reps. If the software comes with tutorials, FAQs, or video guides, even better. They can help you get started.
Closing Thoughts
Ringless voice messages have the potential to complement your social media campaigns and attract more visitors to your site or interest in your products and services. This guide has introduced you to some of the best practices to help you do this the right way. Keep these tips in mind. However, remember that the partner you settle for can determine the levels of success you encounter. Be thorough in your research and settle for one who best matches your needs and budget.
References
- “Social media advertising and marketing worldwide – statistics & facts”, Source: https://www.statista.com/topics/1538/social-media-marketing/#topicOverview
- “Top Social Media Statistics And Trends”, Source: https://www.forbes.com/advisor/business/social-media-statistics
- “Unlocking the next frontier of personalized marketing”, Source: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing
