5 Evergreen Content Examples for Lasting Results
Ready to create your own lasting content?
Here are five evergreen content examples you can try this year:
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Record a Tutorial
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Create a Checklist or Template
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Write a Case Study
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Compile a Recommendations Roundup
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Answer Frequently Asked Questions
#1: Record (or Write) a Tutorial
Talent show! If you know how to do something, share it with your audience.
All you need is your expertise and some research, and you’ve got the recipe for content that’ll work for you overtime.
If you’re a skincare brand, put together a how-to retinol guide for beginners in the form of a blog, infographic, carousel post, or short video.
And if you’re a lifestyle creator, try recording a step-by-step tutorial on how to capture the perfect OOTD Reel.
Bonus: you can then pin your Reel to the top of your feed and maximize on Instagram SEO with relevant keywords and hashtags.
#2: Create a Checklist or Template
Checklists and templates can be easily downloaded and customized — making them an easy evergreen (and potential SEO) win.
Brainstorm topics and complementary resources that’d be helpful to your target audience.
Then, create a standalone resource you’ll drive people directly to, like The Organized Notebook’s digital meal planner.
Or, include it as a bonus download in an already helpful blog post — just like ’s Social Media Report template.
A simple, long-lasting piece of content? Check!
P.S. You can easily drive traffic from Instagram to your evergreen content resources with Linkin.bio by . Sign up today to get started:
#3: Write a Case Study
Original research and data-driven posts are evergreen gold.
Why? It’s the perfect opportunity to show off your expertise and do some storytelling.
We wrote a blog that dug into content creator Olivia Noceda’s Reels-only strategy — which included a 75% increase in follower growth on Instagram.
You can also tap into customer stories.
Check out this e.l.f. Cosmetics case study by TikTok Canada for inspo:
The opportunity is two-fold: evergreen content and social proof for your business.
#4: Compile a Recommendations Roundup
Lists are easily digestible, low-lift, and have the potential to drive major traffic — making them a no-brainer evergreen content idea.
The ultimate list is made up of two things: detailed commentary that serves your niche and long term relevant keywords.
For example, if you’re a food creator, you can create a Reel about your top three easy breakfast recipes.
For a social media brand, a blog about the best tools you recommend for content creators could serve you well.
#5: Answer Frequently Asked Questions
As we mentioned, some of the best evergreen content ideas could be staring you right in the face.
If your followers have questions about you or your brand, you can make your answers readily available on your website, in a YouTube video, or pinned at the top of your feed like TikTok creator Retro Roller:
Now, if a follower inquires about the incredible lighting in your videos, you can refer them to your trusty FAQ.
And there you have it — everything you need to create a world of content that serves you well over time.
Whether you’re a creator or a brand, adding evergreen content to your strategy has the potential to take your engagement, leads, and relevance to new (and lasting) heights.
Are you ready to plan and schedule your evergreen content in advance with ’s social media management tools? Create a free account and get started today:
