Traffic congestion remains a major global issue, leading to longer travel times, increased fuel usage, and substantial financial losses. Intelligent Transportation Systems (ITS) are seen as an effective solution to reduce these challenges by improving traffic flow and minimizing delays. As a result, governments play a vital role in supporting the adoption and integration of these technologies to ease the financial pressure caused by congestion and to improve overall transportation efficiency. According to Data Bridge Market Research, the global ITS market was valued at USD 28.25 billion in 2022 and is expected to grow to USD 59.12 billion by 2030, with a compound annual growth rate (CAGR) of 9.67% from 2023 to 2030.
ITS offers solutions through real-time traffic data, smart signal controls, and advanced routing to ease traffic and improve road safety. This leads to better productivity, fewer traffic jams, and greater satisfaction among commuters and transport users. Technological advancements, including artificial intelligence, IoT, and big data analytics, offer strong growth opportunities for ITS. Real-time traffic data improves decision-making, allowing adaptive signal control and smart routing. These innovations enhance traffic efficiency and safety across transportation networks.
Introducing Shireen Bojja, B2B Engineering Manager at Marathon Power Inc, who provides innovative solutions for United States Roads and Bridges
Meet Shireen Bojja, a power electronics expert with more than 12 years of experience, who stands among the top tier of experts in the nation. Shireen is known for her deep technical expertise, strategic leadership and substantial contribution to the traffic industry, one of the nation’s most critical sectors. As the need for qualified professionals in power electronics continues to grow, the available workforce is steadily declining. A significant portion of experienced engineers from the Baby Boomer generation are approaching retirement, and the current pipeline of younger graduates entering the field is far below demand. In an article published by EE Times, Lauren Hart of MRL Consulting highlighted this issue, “You can’t find that sweet spot of engineers with seven to 15 years of experience because they’re just not there”, noting the increasing strain on the industry due to this widening talent gap.
Digital transformation has made its way even into traditionally slower-evolving sectors. In transportation and road management, technology is becoming a critical driver of innovation and daily operations. A recent study referred to this development as “The Digital Revolution of The Transportation Industry” highlighting the profound shift currently underway. Shireen says “Every participant in the sector has a role to contribute within this broader transformation. Companies involved in transportation such as technology suppliers, can actively engage by adopting and advancing technologies that hold the potential to greatly enhance roadway safety and promote innovation.”
Marathon Power, Inc. is a US based manufacturer of uninterruptible power systems engineered for niche markets, including traffic and transportation infrastructure. The ruggedized traffic UPS is designed for harsh outdoor environments and extreme temperatures tailored for traffic control equipment like signals, ramp metering, advisory radios, and ITS devices. The company holds ISO 9001 certification and is well-regarded for customizable, ruggedized designs that meet regulatory specifications such as Caltrans Department of Traffic (DOT) compliance. Its relevance lies in providing mission-critical power resilience to transportation agencies across the U.S.
Shireen Bojja, serving as Engineering Manager at Marathon Power, led the systems engineering development of advanced, next‑generation traffic UPS solutions specifically engineered for transportation applications. Under her leadership, Marathon Power delivered ruggedized traffic series UPSs. Technical highlights of the product include transitioning from analog to digital, microcontroller-based control systems that support fault prediction, intelligent control logic, modular power conversion, clean power generation and energy regulation; ensuring robust manufacturability and product quality through a proprietary assembly process. Shireen was instrumental in leading the third-party certification efforts for National Electrical Manufacturers Association (NEMA TS2 ) compliance—a critical traffic regulatory milestone that enhanced product credibility and enabled broader public infrastructure deployments. These innovations proved critical to Marathon Power’s success, as the transition to ruggedized digital systems—featuring integrated internal intelligence and remote programmability—substantially enhanced system uptime, environmental resilience, and maintenance efficiency. The successful regulatory approval further facilitated adoption across multiple Department of Transportation (DOT) agencies such as Florida DOT and other major metropolitan areas .
This strategic advancement not only reduced operational costs but also positioned the company to boost sales by offering a uniquely tailored solution designed specifically for the demands of U.S. traffic infrastructure. Also, collectively, these advancements positioned Marathon Power as a trusted provider of traffic UPS for traffic public safety infrastructure.
Shireen’s leadership not only enabled product development but also reinforced the company’s position as a high-quality, innovation-driven player in transportation power systems. The U.S. traffic industry forms the backbone of the nation’s infrastructure. It ensures the safe and efficient movement of people and goods across a complex network of roads, highways, and transit systems critical to economic activity. According to Shireen “Addressing roadway safety challenges cannot be accomplished by a single organization acting alone. A coordinated and collaborative approach is essential to achieving meaningful results. The foundational step involves aligning key stakeholders such as technology developers, and government agencies on standardized practices for infrastructure upgrades through systems using advanced digital technologies. This will enable a more accurate, real-time overview of road conditions, which is essential for accident prevention and faster emergency response. Governments have the capacity to establish regulatory frameworks that encourage infrastructure upgrade, while private sector participants can offer advanced technological solutions and practical applications. Together, these coordinated efforts help build a more intelligent and secure transportation system enhancing safety and efficiency for everyone who relies on the roadway network, whether behind the wheel, on foot, or using alternative modes of travel.”
