Tactic #6: Go Live and Share Your Commentary
Live-streaming during a major pop culture moment (such as The Oscars or The White Lotus finale) is a great way to share your commentary and connect with your community in real-time.
But if showing your face and going on Instagram Live isn’t your thing, give live Tweeting a swing like Pringles did during the 2022 Super Bowl:
This tactic may not be the best fit for every brand, but when it works, it can really work.
Lastly, remember to read the room.
Not *every* pop culture moment has to, or should be, turned into social media content.
Your brand doesn’t need a will smith chris rock slap meme
— Matthew Kobach (@mkobach) March 28, 2022
When it’s right, including pop culture references in your social strategy shows your brand is nimble, relatable, and on the pulse.
In fact, according to a Magna Global study, “being involved in culture is nearly as important as having positive brand perceptions.”
Give these tactics a shot and see how your audience engages with pop culture content. It could be a major brand win.
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