Why You Need a LinkedIn Scheduler & the Best 10 Tools to Choose From

Short Summary

• Utilizing a LinkedIn scheduler can significantly improve social media management efforts, especially for marketers targeting B2B leads on LinkedIn.
• Ideal LinkedIn scheduling tools should have an intuitive interface, robust social media management features, support for multiple platforms, and a favorable quality-price ratio.
• Scheduling posts on LinkedIn can save time, allow for sharing content at optimal times, and facilitate the management of multiple accounts from a single platform.
• LinkedIn posts can be scheduled directly through the LinkedIn platform or via third-party tools like SocialBee, which offer additional features like post creation, scheduling, publishing, and analytics.
• Among the top recommended tools for LinkedIn scheduling are SocialBee, Social Champ, Loomly, Sprout Social, MeetEdgar, Buffer, Hootsuite, Sendible, NapoleonCat, and CoSchedule, each offering unique features and pricing options.

There are a few details that you need to cross off your list when looking for a LinkedIn post scheduler. After all, there are plenty of options out there that can quickly put you in a state of analysis paralysis. 

First, you’ll need to identify the one tool that works best for your brand’s specific needs and goals. Luckily, we’re here to help you explore the best tools out there so that you can schedule LinkedIn posts.

Here are the four attributes all great LinkedIn scheduling tools possess:

• Intuitive interface
• Social media management features
• Supported social media platforms
• Quality-price ratio

Let’s elaborate on each of these important details below.

A. Intuitive Interface 

Very few marketers have the time or energy to get through a considerable learning curve. Why? For very good reasons, of course. 

They’d much rather work on other facets of the brand than spend weeks trying to get accustomed to the intricate interfaces of various LinkedIn scheduling tools. 

Due to this, you should find a social media management tool that is neat, simple, and intuitive to navigate. 

It should have a clean calendar view of the posting schedule, easily manageable LinkedIn posts categories, and plenty of integrations to limit the time you spend on post creation.

B. Social Media Management Features

Another highly important aspect of choosing a LinkedIn post scheduler has to do with finding the right features. Leveraging these features will ultimately help you make it big across all social platforms.

Here are the top four features to look for in a LinkedIn scheduling tool:

• Post creation features should allow you to easily create LinkedIn posts on the go. That way, you’ll maintain a seamless flow of social media posts.
• Post scheduling is perhaps the most obvious feature of the bunch. You should easily schedule LinkedIn posts with the help of your chosen third-party tool. The scheduler of your choice should also allow you to schedule posts for several LinkedIn accounts. 
• Post publishing should enable you to schedule LinkedIn posts and pretty much forget about them. Basically, they should get posted on their own, at your desired date and time, without the need for you to hit that ‘Post’ button.
• Post analytics are a clear indication of whether your scheduled LinkedIn posts are performing well or need some adjustments. Look for a LinkedIn scheduler that has an analytics feature for data such as demographics, engagement levels, and your top-performing content.

C. Supported Social Media Platforms

While your LinkedIn company pages might be taken care of, it’s equally important that you find a tool that supports all other social media platforms. 

Establishing and maintaining a consistent posting schedule on different social media platforms such as Facebook, Instagram, Twitter, and TikTok is equally important. 

All in all, make sure that your social media management tool of choice supports other platforms, not just your LinkedIn groups and LinkedIn company pages.

D. Quality-Price Ratio

LinkedIn scheduling should offer great value at a great price point. 

Consequently, the best LinkedIn scheduling tools out there maintain a balance as far as the quality-price ratio is concerned.

What Are the Benefits of Scheduling Posts on LinkedIn?

When you schedule your LinkedIn posts, you’re basically setting them up to go live on their own at times you choose. This is great because it saves you from having to post manually each time.

It also lets you pick the best times for your posts to be seen by more people. Plus, if you handle more than one LinkedIn account, you can manage all of them from a single place. You set everything up once, and then the scheduler makes sure your posts go out on time.

1. Save Time and Be Efficient

Do you struggle to maintain a consistent social media posting schedule? 

Since most social media channels require multiple posts per day and week for optimal reach, it can get exhausting trying to maintain an up-to-date LinkedIn page. 

When you choose to schedule LinkedIn posts, you’ll finally save time, help your social media team along the way, and increase overall efficiency levels.

2. Share Your LinkedIn Content at the Best Time

Achieving your business objectives without a solid posting schedule is highly unlikely. Due to this, you need to become aware of the best times to post on your LinkedIn account.

Additionally, you can check out your top-performing LinkedIn posts for even more insight. 

By doing this, you can begin to schedule your next LinkedIn posts based on your target audience’s most active times of the day.

3. Manage Multiple LinkedIn Accounts from One Place

Are you the owner of several LinkedIn profiles or LinkedIn groups? With just a few clicks, you can now schedule posts across all your accounts.

As part of your LinkedIn strategy, you should look for a LinkedIn post scheduler that checks all of the above must-haves. That way, you can rest assured that your marketing efforts are paying off.

How to Schedule LinkedIn Posts: Step-by-Step Guide

Now you know what are the benefits of planning ahead. But how exactly do you schedule your LinkedIn content?

Here are two methods to schedule LinkedIn posts:

1. Via LinkedIn
2. Via a third-party tool like SocialBee

1. How to Schedule Posts via LinkedIn

For scheduling posts directly though LinkedIn, follow these steps:

1. Navigate to your LinkedIn homepage and select ‘Start a post’ at the top.
2. In the ‘Create a post’ window, type your content in the ‘What do you want to talk about?’ area.
3. Press the clock symbol in the bottom-right of the pop-up window to access the scheduling window.
4. Choose your posting time, ranging from 1 hour to 3 months in advance, in 30-minute intervals or by specifying an exact time.
5. Hit ‘Next’ to view and confirm the scheduled time and date for the auto-post.
6. Click ‘Schedule’ to confirm your post’s timing. A confirmation notice will show on the lower left of the screen.

To change the time of a scheduled post and manage content, select the clock icon once more until the Schedule post dialog opens, adjust the time, and tap ‘Schedule’ again. If you choose not to publish the post anymore, remove the set date to post right away or discard the post. 

2. How to Schedule LinkedIn Posts with SocialBee

Scheduling one post at a time via the LinkedIn app can be time-consuming and exhausting. Luckily, there is a better way to plan your content without the hassle, especially when you want to schedule multiple LinkedIn posts at a time: with the help of a scheduler, such as SocialBee.