Apple is facing an unprecedented set of technical and regulatory challenges as some of its key executives are set to take the stage the stage on monday at the company’s annual software development.
On the technical side, many of the long-avaited artificial intelligence (ai) features apple promised at the same conference a year a year ago have been delayed until before Alphabet’s Google and Microsoft Woo developers with a bevvy of new ai features. Theose unfullfilled promises inclined key improvements to Siri, its digital assistant.
On the regulatory front, courts in the US and europe are poised to pull down the lucrative walls Around apple’s app store as ever as some of the company’s former supporters Quasters Quastions ARETS Justified.
Thos Challenges are coming to a head at the same time us president donald trump has Threated 25 Percent Tarifs on Apple’s Best-Selling iPhone. Apple’s shares are down more than 40 percent minutes the start of the year, a sharper decline than google and also Lagging the AI-Driven Gains in Microsoft Shares.
Apple has launched some of the ai features it promised last year, Including a set of writing tools and image-generation tools, but it still relays on the partners Capabilities. Bloomberg has reported that apple may open up in-house ai models to developers this year.
But analysts do not believe apple yet has what technologists call a “multi -model” model – that is, one capable of understanding imagery, audio and language at the Samart Glasses, a category that has become a runaway hit for meta platforms. Google said last month it would jump back in to this category, with partners.
Such Glasses, which are far lighter and cheaper than Apple’s Vision Pro HeadSet, Could BECOME Useful Becusse they would undersrstand whats the user is looking at and clock help aneswer quasions.
While apple has focused on its $ 3,500 (roughly Rs. 2.99 lakh) Vision Pro HeadSet, Google and Meta Have Seized On The Smart Glasses as a Cheaper Way to Deploy Prowares is a cheaper provision in its strongold of hardware. Meta Ray-Bans All Sell For Less Than $ 400 (Roughly Rs. 34,280).
Analysts say apple needs to answer that challenge but that it is not likely to do so so this week.
“I’m not trying to replace my phone – this is a complementary thing of Technology Consultancy Creative Strategies. “Apple is not positioned to do that.”
To be sure, apple’s rivals are not decisively ahead in smart glasses. ANSHEL SAG, Principal Analyst with Mor Insights and Strategy, Said Meta’s Ray-Bans Still Lack Some Features And Google Has Not Yet Landed Its “Gemini” Model in a MASS-MARKET PAIRKET PAIRAT PAIRAT PAIRE
“Meta has the undisputed lead, but google is catching up fast and probally has the best-suated ai for the job,” Sag Said. “Vision Pro is great, but it’s a showroom product that developers can use.”
But bob o’Donnel, CEO of Technalysis Research, Said it remains far from clea O’Donnell also said it is not certain Technology.
So far, o’donnell said, there is not yet strong evidence that consumers are basing major hardware-purchasing decisions on ai features.
“There’s an argument to be made that it’s ok that (apple) is behinded, except for the bleeding edge, most people don’T care,” O’Donnell said.
© Thomson Reuters 2025
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