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It’s hard to escape AI these days, even when you’re sitting down to watch TV.
At CES this year, LG and Samsung announced plans to bring Microsoft’s Copilot to their TVs, and Samsung this week announced a new integration of Copilot with Samsung’s 2025 lineup of AI-powered TVs and smart monitors. The integration will help you talk to Copilot (yes, with your voice) to find what you’re looking for and discover new stuff, Microsoft says.
Copilot will be added to eligible screens automatically. Access it by clicking a blob on the home screen, pressing the mic button on your remote, or through the Samsung Daily+ app. You can also scan a QR code to connect your Microsoft account and receive personalized responses.
On Samsung screens, you can ask Copilot to provide spoiler-free recaps of shows, recommendations from a particular genre or based on what you’ve already liked, or even suggestions that suit people with varied interests.
While responding, the sand-colored Copilot blob will react and move to match the tone of the conversation. “It’s a visible reminder that your companion is listening, thinking, and responding just for you,” Microsoft says.
Once you have finished watching, you can also ask Copilot questions like “Who was the voice actor for that character?” or “What else has the director done?” You can also tap the AI assistant for everyday-help queries like weather reports or something more personal.
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All of these are use-case examples provided by Microsoft. We may be able to find more of them when we test the feature. It is currently available for free on 2025 TV models like Micro RGB, Neo QLED, OLED, The Frame Pro, and The Frame, and smart monitors like M7, M8, and M9.
At CES 2025, Samsung also unveiled its own suite of AI features for TV, called Samsung Vision AI, which rebrands some of Samsung’s Galaxy AI tools for bigger screens.
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About Jibin Joseph
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