“We ensure that our applications do not remain locked in the user interface, but are available as composable services via MCP or the A2A layer,” explains Parsa. This would allow companies to keep their existing systems and integrate them flexibly into their own processes and design their own user interface.
Adobe emphasizes freedom of choice: While some companies want to develop their own user interfaces, others prefer ready-made solutions.
With CX Enterprise, companies can either use pre-built agent skills or deploy specialized agents for tasks such as workflow optimization (coordinating tasks or automating handoffs) or brand governance (enforcing policies, managing permissions, tracking asset rights).
A new Adobe CX Enterprise Coworker, which is scheduled to appear in the coming months, takes on a coordinating role: It works based on defined goals, controls other agents and carries out multi-stage processes.
Adobe outlines an example: If a marketing team wants to increase the number of subscriptions by three percent in the coming quarter, the coworker analyzes target groups together with other agents, creates campaign plans, generates content and implements the measures after approval.
While agents previously built up a target group and then “retired” so to speak, Adobe’s new CX Enterprise Coworker is permanently active (“always on”), has a persistent memory and can control workflows over weeks or even entire business quarters, explains Parsa. He compares the CX Enterprise Coworker to a quarterback in American football – the player who directs events on the field, guided by a coach on the sidelines. In the case of the coworker, this coach is a marketing or brand expert.
