Looking for the best marketing resource management (MRM) software to streamline your campaigns and keep everything organized? You’re in the right place.
With more people, brand assets, and marketing channels to manage, you need more than spreadsheets and scattered tools. You need a central system to plan, track, and manage all their resources without chaos.
In this guide, we’ve rounded up 10 top-rated MRM tools that can help you simplify marketing operations, improve collaboration, and get the most out of your budget. Whether you’re a small team or a large enterprise, you’ll find software that fits your workflow and scales with your needs.
💡 Pro Tip: If your team constantly asks, “Where’s the latest logo?” or “Which version of the brief are we using?” It’s time to invest in an MRM tool.
Why MRM Software Has Become More Essential Now than Ever
Modern marketing teams are expected to do more with less—more campaigns, more content, more platforms—without a massive increase in time or budget. That’s exactly why marketing resource management software has become a must-have. It gives teams a smarter way to manage all their moving parts—people, assets, deadlines, and performance data—in one place.
With the right marketing resource management software, you get built-in task management to assign work clearly, an asset management system to keep your brand files organized, and workflow automation to move faster without losing control. Add in reporting, user management, collaboration tools, and security, and you’ve got a complete solution to keep your marketing operations running like a well-oiled machine.
Simply put, MRM software isn’t just a “nice-to-have” anymore—it’s how modern teams stay agile, aligned, and ahead.
Best Marketing Resource Management Software at a Glance
| Tool | Best features | Best for | Pricing |
|---|---|---|---|
| – Customizable dashboards for resource tracking – Built-in workload view – Smart templates for marketing workflows – Powerful integrations (Slack, Zoom, Trello) |
Teams of all sizes looking for a flexible, all-in-one MRM system | Free forever plan; Customizations available for enterprises. | |
| Adobe Campaign | – Dynamic content creation – Multichannel campaign management – Integrated with Adobe Analytics |
Large enterprises already using Adobe tools | Custom pricing |
| Miro | – Interactive whiteboards for ideation – Task organization templates – Built-in video conferencing – Tool integrations for small teams |
Small teams needing a simple, visual MRM solution | Free plan available; Paid plans start at $8/month |
| Papirfly | – Powerful digital asset management system – Tag-based asset search – Interactive workflows for campaign execution |
Mid to large teams focused on brand asset control | Custom pricing |
| Kantata | – Workforce forecasting – Skills matching engine – Strong task automation and workflow tools |
Teams managing resources and workforce planning together | Custom pricing |
| Monday.com | – Custom boards and dashboards – Time and task tracking – Collaboration-friendly automations |
Small to medium businesses needing collaborative marketing workflows | Free plan available; Paid plans start at $8/month |
| Wrike | – Cross-department task tagging – Online proofing and approvals – Custom request forms for managers |
Teams that want a customizable MRM with deep reporting | Free plan available; Paid plans start at $9.80/month |
| HubSpot Marketing Hub | – Full CRM integration – Automation for emails and campaigns – Multi-touch attribution for ROI tracking |
Businesses looking for a complete marketing ecosystem | Paid plans start at $890/month |
| Brandfolder | – AI-based asset tagging – Smart CDN for faster delivery – Centralized workspace for campaigns |
Large teams managing a huge volume of brand assets | Custom pricing |
| MarcomCentral | – Asset expiration tracking – End-to-end workflow management – Built-in insights platform |
Enterprise teams needing full control over asset lifecycle | Custom pricing |
How we review software at
Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.
Here’s a detailed rundown of how we review software at .
The 10 Best Marketing Resource Management Software
Let’s start separating the best from the rest. Here is our list of the best marketing resource management software.
1.
stands out as the ultimate Marketing Resource Management platform, offering a robust suite of features that empower marketing professionals to plan, execute, and optimize their work—all in one place.
Task Management lets marketing teams organize, prioritize, and track every campaign and deliverable. Assign tasks, set deadlines, and visualize progress in List, Board, or Calendar views to match your workflow.
With Docs, you can centralize campaign briefs, content calendars, and creative assets. Collaborate in real time, embed media, and keep all project documentation accessible and organized.
Use Automations to automate repetitive marketing tasks like assigning work, updating statuses, or sending reminders—so your team can focus on strategy and creativity. You can monitor KPIs, campaign progress, and resource allocation with Dashboards. It lets you visualize data with customizable widgets for smarter, faster decisions.
Check out how marketing teams are using Automations 👇
Connect with over 1,000 tools—like Slack, Google Drive, and HubSpot—to streamline your marketing stack and keep all your work in sync with Integrations.
🧰 Best for: Teams of all sizes craving a highly customizable, all‑in‑one MRM solution
👥 Team size: Small teams to enterprises (1–1,000+ users)
💡 Ideal use case: Ideal for remote and hybrid teams coordinating multi-channel marketing workflows with clarity
✨ Best features
👍 Pros
“ has consistently exceeded my expectations, and I highly recommend it to anyone seeking a versatile and efficient project management tool.”
—G2 user
👎 Cons
“One challenge I’ve encountered is the overwhelming number of upcoming features listed on the roadmap… frequent updates… can sometimes be difficult to keep up with.”
—G2 user
💰 Pricing
free forever
Best for personal use
Free Free
Key Features:
unlimited
Best for small teams
$7 $10
Everything in Free Forever plus:
business
Best for mid-sized teams
$12 $19
Everything in Unlimited, plus:
enterprise
Best for many large teams
Get a custom demo and see how aligns with your goals.
Everything in Business, plus:
* Prices when billed annually
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⭐ G2 and Capterra ratings
- G2: 4.7/5 (10,000+ reviews)
- Capterra: 4.7/5 (3,800+ reviews)
📣 Marketing Insight: Great campaigns aren’t built in silos. A shared workspace helps teams collaborate without stepping on each other’s toes.
2. Adobe Campaign
Adobe Campaign is a robust campaign management platform built for businesses running large-scale, personalized marketing campaigns. It helps teams design, automate, and deliver messages across email, mobile, web, and more—within a single interface.
You can manage audience segments, create complex customer journeys, and track performance using real-time data. Its integration with Adobe Analytics and other Adobe Experience Cloud tools makes it especially powerful for enterprises already using the Adobe ecosystem.
With drag-and-drop workflows, triggered messaging, and advanced targeting features, Adobe Campaign gives marketing teams complete control over their multichannel campaigns while helping maintain consistency and personalization at scale. It’s best suited for teams with complex customer journeys and high-volume campaign needs.
🧰 Best for: Mid-market to enterprise teams needing multi-channel campaign orchestration
👥 Team size: Mid‑sized to large organizations (50–1,000+ users)
💡 Ideal use case: Great for enterprise companies orchestrating personalized campaigns across email, mobile, and web
✨ Best features
- Drag-and-drop campaign workflows
- Real-time editing and A/B testing for emails
- Centralized audience and profile data
- Deep Adobe Analytics integration
👍 Pros
“Adobe Campaign is well adapted to build or design multi-channel campaigns for consumer marketing.”
—G2 user
👎 Cons
“Can be a bit glitchy but overall easy to use.”
—G2 user
💰 Pricing
⭐ G2 and Capterra ratings
- G2: 4.1/5 (352 reviews)
- Capterra: 4.4/5 (165 reviews)
💡 Pro Tip: If you’re still juggling campaign timelines in spreadsheets, it’s time to upgrade to a tool built for marketing teams.
3. Miro
Miro is an online whiteboard and visual collaboration platform built to help teams brainstorm, plan, and execute ideas together—no matter where they’re working from. Its infinite canvas, drag-and-drop interface, and pre-built templates make it easy to organize complex workflows, map strategies, and run interactive meetings in real-time.
Miro integrates with popular tools like Jira, Slack, Asana, and Google Workspace to bring all your planning and content into one collaborative space.
Teams can co-create live, add sticky notes, build diagrams, and vote on ideas—all without leaving the board. Whether you’re running a remote workshop, launching a marketing campaign, or building a product roadmap, Miro makes the entire process more engaging, visual, and aligned.
🧰 Best for: Teams wanting a simple, visual workspace for ideation and planning
👥 Team size: Small to large teams (up to enterprise scale)
💡 Ideal use case: Ideal for hybrid teams running remote workshops or sprint planning sessions
✨ Best features
- Infinite canvas with drag-and-drop templates
- Real-time collaboration and voting tools
- Built-in video chat and whiteboarding tools
- Integrations with popular project and collaboration apps
👍 Pros
“It’s intuitive, flexible, and makes collaboration feel effortless… A go‑to tool for creative and productive sessions!”
—G2 user
👎 Cons
“While Miro is powerful, its vast functionality can be overwhelming for newcomers.”
— G2 user
💰 Pricing
- Free plan available
- Team: $8/user/mo
- Business: $16/user/mo
- Enterprise: Custom pricing
⭐ G2 and Capterra ratings
- G2: 4.7/5 (5,000+ reviews)
📦 Did You Know? A centralized asset library can cut production delays—just by reducing back-and-forth over missing files.
4. Papirfly
Papirfly is a brand management and content creation platform designed to help global teams stay on-brand at scale. It combines powerful digital asset management with customizable templates and built-in approval workflows—enabling anyone on your team to create brand-compliant content without design expertise.
Papirfly makes it easy to centralize logos, videos, presentations, and marketing assets, while ensuring version control and brand consistency across markets. Its intuitive interface empowers local teams to adapt global campaigns, saving time and reducing the load on creative teams.
With role-based access and usage insights, marketing leaders can manage content creation and asset distribution more efficiently. Ideal for enterprises with distributed teams, Papirfly helps streamline brand governance without slowing down execution.
🧰 Best for: Brands needing tight control and easy access to your asset library
👥 Team size: Mid-sized to enterprise (50–1,000+ users)
💡 Ideal use case: Great for global marketing teams needing brand consistency and decentralized content creation
✨ Best features
- Centralized digital asset management with AI tagging
- On-brand templated creation tools
- Streamlined approval and request flows
- Role-based permissions and analytics
👍 Pros
“Papirfly’s customizable asset management system has given us the flexibility to organize our internal assets in a way that makes sense for our team.”
—G2 user
👎 Cons
“Templates are only customizable at the design stage… sometimes causing no new innovations.”
—G2 user
💰 Pricing
⭐ G2 and Capterra ratings
- G2: 4.5/5 (90+ reviews)
- Capterra: 4.7/5 (100+ reviews)
📮 Insight: 16% of managers struggle with integrating updates from multiple tools into a cohesive view. When updates are scattered, you end up spending more time piecing together information and less time leading.
The result? Unnecessary administrative burdens, missed insights, and misalignment. With ’s all-in-one workspace, managers can centralize tasks, documents, and updates, reducing busywork and surfacing the insights that matter most, right when they’re needed.
💫 Real Results: Convene unified 200 professionals into one workspace, using customizable templates and time tracking to reduce overhead and improve delivery times across multiple locations.
5. Kantata
Kantata (formerly Mavenlink) is a professional services automation (PSA) platform built to help marketing and service-based teams manage their people, projects, and profits in one place. It combines resource planning, project tracking, time and expense management, and financial forecasting to give you full visibility into team capacity and project health.
With Kantata, you can match the right people to the right work based on skills, availability, and timelines, improving utilization and delivery speed. It also offers custom dashboards, real-time reporting, and integrations with tools like Salesforce and QuickBooks. Whether you’re managing internal campaigns or client-facing projects, Kantata keeps your operations streamlined and scalable.
🧰 Best for: Teams needing detailed resource forecasting and skills matching
👥 Team size: Mid-sized to large teams (50–1,000+ users)
💡 Ideal use case: Ideal for agencies or teams managing multiple client projects and staffing in tandem
✨ Best features
- Robust resource planning & forecasting
- Task dependencies and Gantt/calendar views
- Time & expense tracking
- Client portal & performance dashboards
👍 Pros
“One of the standout features is Kantata’s seamless ability to connect financial reporting with project execution.”
—G2 user
👎 Cons
“One area that could use improvement is the reporting customization.”
—G2 user
💰 Pricing
⭐ G2 and Capterra ratings
- G2: 4.2/5 (1000+ reviews)
🚧 Common Bottleneck: Waiting on approvals is one of the top reasons marketing projects get delayed. Smart workflows fix that.
6. Monday.com
Monday.com is a flexible work‑management platform built to streamline marketing workflows from planning to execution. With customizable boards, Gantt views, and marketing-specific templates, it centralizes content calendars, campaign assets, and approvals in one collaborative hub. Built‑in asset management and annotation tools help teams review and share files effortlessly.
You’ll also find automations that reduce repetitive tasks, plus 200+ integrations—including HubSpot, Canva, and Figma—to connect all parts of your marketing stack. Its user-friendly interface and AI‑powered dashboards make it easy to track budgets, timelines, and team capacity in real time.
Whether you’re running multi‑channel campaigns or managing creative reviews, Monday.com brings transparency and automation to the heart of your marketing process.
🧰 Best for: Small to mid-sized teams seeking an easy-to-configure project tracker
👥 Team size: Small to mid-sized (10–200 users)
💡 Ideal use case: Perfect for fast-growing teams needing to centralize communication and progress tracking
✨ Best features
- Customizable boards with Kanban/Table views
- Simple automation builder
- Time-tracking & chart dashboards
- Friendly onboarding & responsive support
👍 Pros
“It is easy to create forms for both internal and external use and simple automations are very easy to set up.”
—G2 user
👎 Cons
“Emails & activities could be improved as it can lag at times.”
—G2 user
💰 Pricing
- Free plan (up to 2 seats with 3 boards)
- Basic: starts at €9/user/month
- Standard, Pro, Enterprise: custom pricing
⭐ G2 and Capterra ratings
- G2: 4.7/5 (12,000+ reviews)
- Capterra: 4.7/5 (6,000+ reviews)
📸 Real Talk: If finding the “final_final_v3” version of your logo takes more than 10 seconds, your asset management needs help.
7. Wrike
Wrike is a feature-rich work management platform designed to help marketing and creative teams manage complex projects with clarity. It offers customizable workflows, Gantt charts, proofing and approval tools, and real-time collaboration.
Wrike enables teams to create detailed task views, cross-department tagging, and structured intake forms—perfect for standardized campaign execution. Resource and workload tracking helps you keep capacity in check, while built-in dashboards and reporting offer insights at a glance.
With over 400 integrations—including Salesforce, Adobe Creative Cloud, and Microsoft—Wrike connects your marketing tools seamlessly. Though it has a learning curve, once set up, it supports scalable operations and strong team coordination.
🧰 Best for: Marketing teams needing advanced project customization and reporting
👥 Team size: Mid-sized to enterprise (20–1,000+ users)
💡 Ideal use case: Great for complex campaigns requiring proofing and detailed resource tracking
✨ Best features
- Custom workflows with built-in proofing
- Gantt charts + workload/resource overview
- Cross-tagging and intake forms for structure
- 400+ integrations for toolchain alignment
👍 Pros
“The dashboards, reports, and analytics boards give us the visibility we need to track progress, identify bottlenecks, and make smarter decisions faster.”
👎 Cons
“Its often laggy and crashes under load”
💰 Pricing
- Free plan available
- Team: $9.80/user/month
- Business: $24.80/user/month
- Enterprise & Pinnacle: custom pricing
⭐ G2 and Capterra ratings
- G2: 4.5/5 (3,000+ reviews)
- Capterra: 4.3/5 (1000+ reviews)
📆 Fun Fact: The term “campaign” in marketing comes from military strategy—because marketing is, in many ways, a battle for attention.
8. HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive inbound marketing platform designed to unify all your marketing efforts—from email and social media to SEO and analytics—on top of their robust CRM. It enables marketing teams to design email campaigns, build landing pages, automate workflows, segment audiences, and track performance with ease.
With built-in analytics, revenue attribution, and AI-powered reporting, teams gain insight into campaign effectiveness and ROI. Deep integrations with tools like Salesforce, Zoom, and Shopify help make HubSpot a central hub for all marketing operations.
Ideal for scaling teams, it offers flexibility for both B2B and B2C marketers looking to streamline operations and align sales and marketing goals. Its intuitive interface makes building complex campaigns accessible without needing extensive technical expertise.
🧰 Best for: Businesses needing deep CRM-marketing integration and lead attribution
👥 Team size: Small businesses to enterprise (10–1,000+ users)
💡 Ideal use case: Perfect for teams wanting to automate lead nurturing and track performance in a centralized platform
✨ Best features
- Visual email and landing page builder
- Automated workflows and lead scoring
- Multi-touch revenue attribution
- Built-in analytics and reporting dashboards
👍 Pros
“The all-in-one platform allows us to efficiently manage our email marketing, content, social media, and analytics in one place, making it a huge time-saver.”
👎 Cons
“The pricing model can be a bit restrictive as you scale.”
💰 Pricing
- Free plan available
- Professional: $890/month
- Enterprise: $3,600/month
⭐ G2 and Capterra ratings
- G2: 4.4/5 (12,600+ reviews)
- Capterra: 4.5/5 (9,000+ reviews)
9. Brandfolder
Brandfolder is a powerful digital asset management platform that helps marketing teams centralize, organize, and distribute brand assets globally. Its AI-powered tagging, robust metadata support, and smart CDN delivery make it easy to find, preview, and share images, videos, documents, and more—all from one centralized hub.
With advanced version control, expiration rules, and role-based permissions, Brandfolder ensures brand consistency and security at scale. Ideal for distributed teams, it supports seamless collaboration and simplifies global asset governance. Easy integrations with tools like Creative Cloud and CMS systems further streamline workflows.
Designed for mid-sized to enterprise organizations, Brandfolder balances sophistication with user-friendly functionality, making DAM adoption smoother and more effective, even for non-technical users.
🧰 Best for: Enterprise brands managing large, complex asset libraries
👥 Team size: Mid to enterprise (100–1,000+ users)
💡 Ideal use case: Great for distributed marketing teams needing centralized access and governance of brand assets
✨ Best features
- AI-driven metadata tagging and smart search
- Smart CDN for fast, secure content delivery
- Version control and asset expiration workflows
- Role-based permissions and user access controls
👍 Pros
“There is such a variety of ways to filter and parse search results.”
👎 Cons
“The utilization of CI Hub is difficult and frankly we avoid using it.”
💰 Pricing
⭐ G2 and Capterra ratings
- G2: 4.4/5 (1,300+ reviews)
- Capterra: 4.7/5 (400+ reviews)
🎯 Old-school Wisdom: “Half the money I spend on advertising is wasted…” But with the right tools, you’ll finally know which half.
10. MarcomCentral
MarcomCentral is an enterprise-grade asset and print management platform crafted for large organizations looking to centralize marketing materials and automation. It offers customizable templates for both digital and physical assets, complete with approval workflows, print-on-demand capabilities, and analytics to monitor asset usage and expiration.
MarcomCentral helps marketing teams eliminate content silos by enabling field teams, franchisees, and partners to access and customize brand-approved resources via a portal. The system supports scalable operations across regions, ensuring brand consistency and accelerating materials delivery.
With template versioning and structured intake forms, it streamlines complex workflows while maintaining governance. Although setup can be intensive, MarcomCentral shines in structured, large-scale marketing environments.
🧰 Best for: Large enterprises needing robust print and digital asset control
👥 Team size: Mid-sized to enterprise (100–1,000+ users)
💡 Ideal use case: Great for businesses standardizing templates and automating asset distribution across global teams
✨ Best features
- Customizable templates with print-on-demand
- Automated approval and intake workflows
- Analytics on usage and asset expiration
- Branded portal for field and franchise access
👍 Pros
“The platform is user-friendly and adaptable to our demands. ”
👎 Cons
“Occasionally our users have trouble logging in or accessing the site.”
💰 Pricing
⭐ G2 and Capterra ratings
- G2: 4.1/5 (88+ reviews)
- Capterra: 5.0/5 (25+ reviews)
📣 Real Talk: Collaboration isn’t just about chatting—it’s about having the right info, at the right time, in the right place.
Get the Right Marketing Resource Management Software for Your Team
Marketing Resource Management tools are invaluable for businesses looking to scale up their marketing presence. These solutions offer a range of features, from automated workflows and task management to analytics reporting and asset tracking.
Each MRM platform has unique strengths and weaknesses, so it’s important to research each one before making a decision.
One way to start the research process is to actually give these pieces of MRM software a try. With , you get access to our extensive marketing template library, task management system, and much more.
Sign up today for free to start managing your marketing resources like a pro.
FAQs
How does MRM software help businesses streamline their marketing processes?
MRM software helps businesses save time by automating tasks such as budget tracking, project management, and asset management. It also enables collaboration among team members and provides real-time visibility into campaign performance.
What are some key features of MRM software?
Some key features of MRM software include budget tracking, project management, asset management, workflow automation, campaign planning and tracking, and analytics and reporting.
Using MRM software can help businesses improve their marketing ROI by optimizing their marketing processes, reducing costs, and increasing efficiency. It can also help teams work more collaboratively and make data-driven decisions based on real-time insights.
What are some benefits of using MRM software for a business?
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