The way you launch a product plays a large role in its profitability, impact, and growth.
While the roadmap could be tweaked later, the launch helps you hit the ground running and avoid costly missteps.
With over 2.3 million apps on mobile devices alone, there’s too much competition to risk taking the manual approach to product launches. That’s where effective product launch software eases the burden and facilitates all cross-functional tasks.
Wondering how to choose the right solution? This article makes it easy. We’ve curated a list of the top product launch software with the details you need to decide, from key features to ratings and reviews.
10 Best Product Launch Software for Successful Campaigns
Top Product Launch Software at a Glance
| Tool | Best for | Key features | Pricing |
| All-in-one product launch management | Whiteboards, task automation, launch checklist templates, Brain (AI) | Free plan available; Custom pricing for enterprises |
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| Aha! | Comprehensive product lifecycle management | Feature scorecards, roadmap planning, capacity views | Free trial available; Custom pricing for enterprises |
| Productboard | Customer voice analytics + tool integrations | In-product feedback, prioritization frameworks (RICE, WSJF), CRM integration | Free plan available; Custom pricing for enterprises |
| Trello | Structured product launch & marketing workflows | Kanban boards, Jira integration, map view | Free plan available; Custom pricing for enterprises |
| Asana | Streamlined launch process collaboration | Custom fields, real-time task tracking, adaptive feedback forms | Free plan available; Custom pricing for enterprises |
| Monday.com | Agile methodology for launches | Sprint boards, workload visualization, launch templates | Free plan available; Custom pricing for enterprises |
| Jira Product Discovery | Atlassian ecosystem integration | Idea scoring, Slack integration, insight formulas | Free plan available; Custom pricing for enterprises |
| Notion | Pre-launch notes & resource planning | Launch templates, dependency tracking, embedded docs & databases | Free plan available; Custom pricing for enterprises |
| Craft.io | Intuitive resource management | Capacity planning, GitLab integration, multi-level OKRs | Free trial available; Custom pricing for enterprises |
| ProdPad | Idea management + lean roadmapping | Impact-effort prioritization, linked feedback, roadmap templates | Free trial available |
What Should You Look for in Product Launch Software?
When selecting product launch software, consider the following aspects:
- Automation: You have enough on your plate building the perfect product—your launch software should handle the rest. It should automate launch checklists, content approvals, cross-functional task tracking, campaign timelines, and stakeholder updates so you can go to market faster, with less stress
- Project management and collaboration: It should provide a single source of truth, simplify project management, and improve collaboration between cross-functional departments involved in the launch, including product teams, marketing and sales teams, and leadership
- Reporting and analytics: The ideal product launch software provides reporting on marketing campaigns and enables monitoring of all product launches in a single portfolio
- Checklist features: Launches are complex. A checklist ensures nothing critical—like final QA, email sequencing, or internal enablement—is forgotten. Your tool should ensure key actions, checks, and reviews are completed while tracking overall progress
- Integration capabilities: Good launch software supports seamless integration with other tools teams use, enhancing workflow efficiency
- Real-time data sharing: The ability to share real-time data allows launch teams to make necessary adjustments. Your tool should enable the creation of custom dashboards for sharing real-time insights with internal and external partners
💡Pro Tip: Look for solutions with reusable templates for QA checks, content calendars, and approval workflows. These help your team kick off launch strategies, map product lifecycles, and build pre-launch buzz faster.
The 10 Best Product Launch Software
Let’s now discuss the top options on the market—and how they make product launches something to look forward to (and not dread) for your entire team.
1. (Best for all-in-one product launch management)
Want to go beyond perfecting the launch and enter lifecycle excellence? is the everything app for work primed to level up your efficiencies. It simplifies cross-functional workflows, boosts work capacity, and saves you time and money, ensuring all teams work together seamlessly toward product goals.
for Product Teams accelerates and enhances product delivery. Built-in dashboards offer comprehensive launch activity overviews while issue-tracking and sprint management features maintain momentum.
Real-time collaboration in Whiteboards simplifies market research reviews, product scoping, and brainstorming for solutions to potential roadblocks.
You can also visualize the entire product lifecycle in any of the 15+ Views, from high-level summaries to detailed team-specific views, including the remaining pre-launch Tasks.
📮 Insight: 92% of workers use inconsistent methods to track action items, which results in missed decisions and delayed execution. Whether you’re sending follow-up notes or using spreadsheets, the process is often scattered and inefficient. ’s Task Management Solution ensures seamless conversion of conversations into tasks, so your team can act fast and stay aligned.
Goals enable you to define measurable targets and automate progress-tracking for your product launch. With a few clicks, you can easily configure campaign metrics and KPIs. Select from numerical, monetary, true/false, and task-based targets to monitor performance.
Automations let you set up customizable workflows, logic-based notifications, and automated task updates so you can focus your energy and effort on what matters—getting potential customers excited and revenue rolling in right from day one. Everything from sending QA checklists to routing finalized designs to marketing takes seconds with no-code automations in .
Brain, the platform’s dedicated AI solution, can help product teams come up with a product launch strategy, break it down into an action plan, and summarize product launch developments to enhance visibility for the entire team. It can even reveal potential bottlenecks in your product roadmaps and suggest solutions.
You can input customer feedback data into Brain to assess expectations, improve functionality, and generate priority levels for new software features.
Setting up your processes could get resource-intensive. If you’d like something quick and effective, also has several ready-to-use product launch templates, so there’s no need to reinvent the wheel every time.
Finally, if you want to track everything in one place, ’s Product Launch Checklist Template offers a proven framework for maximum traction. Its categorized task lists ensure you don’t miss out on essential launch activities like QA, beta testing, and private rollouts.
Once customized, it becomes a reusable playbook that lets teams assign responsibilities, update Custom Statuses, and map launch priorities. Plus, its Gantt chart and Milestones task type make managing escalations and ensuring on-time delivery a breeze.
best features
- Tag teammates on launch updates and add suggestions from anywhere with Assigned Comments
- Document action plans and jot down meeting notes in a single source of truth with Docs
- Find any product file, feature report, or task from the platform, local drive, or integrated tool with Connected Search
- Track team capacities, prevent burnout, and plan additional resources on time with Workload View
limitations
- The platform’s extensive features can feel overwhelming at first, especially for new users
pricing
free forever
Best for personal use
Free Free
Key Features:
unlimited
Best for small teams
$7 $10
Everything in Free Forever plus:
business
Best for mid-sized teams
$12 $19
Everything in Unlimited, plus:
enterprise
Best for many large teams
Get a custom demo and see how aligns with your goals.
Everything in Business, plus:
* Prices when billed annually
ratings and reviews
- G2: 4.7/5 (10,000+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
What real-life users are saying about
2. Aha! (Best for comprehensive product lifecycle management)
Aha! is a product launch tool with a clean interface, extensive reporting tools, and useful product management templates. The platform offers purpose-driven features like status trackers and productivity tools like task checklists and automated announcements.
Teams can also tap into Aha! Roadmaps to fit clear, visual plans into their customized product strategies.
Aha! best features
- Simplify launches and releases with external integrations and a centralized hub that stores customer and internal product data
- Prioritize features with a customizable five-factor scorecard that weighs user impact, effort, revenue potential, strategic value, and risk
- Plan product launches based on team capacity with workload-oriented charts and views
Aha! limitations
- Managing permissions with large teams may feel unrefined
- Setting up and configuring multiple products can be time-consuming
Aha! pricing
- Develop: Starts at $9/user per month
- Whiteboards: Starts at $9/user per month
- Knowledge: Starts at $18/user per month
- Ideas: Starts at $39/user per month
- Roadmaps: Starts at $59/user per month
Aha! ratings and reviews
- G2: 4.4/5 (300+ reviews)
- Capterra: 4.7/5 (500+ reviews)
What real-life users are saying about Aha!
👀 Did You Know? Over 60% of product managers work for organizations that have no product management processes at all. It looks like having a dedicated solution could help end a stress-ridden work culture.
3. Productboard (Best for customer voice analytics and tool integrations)
If your business emphasizes customer-centricity while managing a diverse team, Productboard will level up your performance. The platform has roadmap builders, in-product survey tools, and customer-centric priority settings.
Its allocation and live efficiency reports keep your team leads ahead of product launch resource bottlenecks.
Productboard best features
- Import diverse, real-time feedback with various customer portal integrations for Google Play, Slack, and more
- Define formulas based on popular prioritization frameworks like RICE, WSJF, and ROI, or create custom formulas
- Quantify the potential revenue of every feature idea by importing customer data from a customer relationship management (CRM) system
Productboard limitations
- Slows down when dealing with large datasets, making it less ideal for resource-intensive projects
Productboard pricing
- Starter: Free
- Essentials: $25/user per month
- Pro: $75/user per month
- Enterprise: Custom pricing
Productboard ratings and reviews
- G2: 4.3/5 (250+ reviews)
- Capterra: 4.7/5 (150+ reviews)
💡 Pro Tip: Monitor customer requests and competition to predict satisfaction levels and spot winning product ideas. Nearly 80% of business leaders report customer feedback to be a core input for business decisions.
4. Trello (Best for structured product launch and marketing efforts)
Trello is an Atlassian project management tool that brings structure to product launches with its intuitive board view. Teams can map launch phases into clear, visual stages, like planning, development, marketing, and post-launch support.
Each card on a board holds all task details in one place, from deadlines and checklists to feedback and files, making it easier to track progress. This also keeps cross-functional teams aligned throughout the launch cycle.
Trello best features
- Focus efforts for each product launch activity, department, or workspace with a board grouping feature
- Manage global product distribution plans with its clear geographical map view that tracks regional rollouts and facilitates better logistics coordination
- Review real-time development progress with a direct connection to Jira issues
Trello limitations
- Gets daunting for non-technical users or those new to Kanban-style project management tools
Trello pricing
- Free
- Standard: $6/user per month
- Premium: $12.50/user per month
- Enterprise: Up to $17.50/user per month (based on number of users, billed only annually)
Trello ratings and reviews
- G2: 4.4/5 (13,500+ reviews)
- Capterra: 4.5/5 (23,000+ reviews)
What real-life users are saying about Trello
5. Asana (Best for streamlined launch process collaboration)
Businesses managing cross-functional product launches may find Asana appealing for its simplified, collaborative workspace. Teams can build launch timelines, assign marketing, sales, product, and engineering tasks, and track real-time progress.
Its live editing makes everyone, from customer success to sales to tech teams, aware of deadlines, messaging, and last-minute changes in real time. In short, Asana eliminates the chance of miscommunication during critical launch phases.
Asana best features
- Create custom data fields to fit your launch-specific metrics like go-live dates, feature readiness, or campaign status
- Collect personalized feedback from customers with forms that have adaptive logic
- Automate effort estimates, launch countdowns, and risk scores based on real-time product launch progress
Asana limitations
- Allows task assignment to only one person, limiting multiple stakeholders from working together on the same product launch checklist
Asana pricing
- Personal: Free
- Starter: $13.49/month per user
- Advanced: $30.49/month per user
- Enterprise: Custom pricing
- Enterprise+: Custom pricing
Asana ratings and reviews
- G2: 4.4/5 (10,500+ reviews)
- Capterra: 4.5/5 (13,000+ reviews)
6. Monday.com (Best for implementing the Agile methodology to product launches)
Next on this list is Monday.com, which offers sprint and scrum management features that help with product lifecycle planning. It also features burndown and Gantt charts for quick problem identification and dependency mapping.
Get access to customizable launch templates and use stakeholder dashboards to track everything from pre-launch prep to post-launch review.
Monday.com best features
- Visualize each team member’s workload in every sprint and avoid bottlenecks during product rollouts
- Sync engineering and client-facing teams with a live roadmap for upcoming releases
- Set smart reminders for approvals, handoffs, and QA with flexible notifications and conditional logic
Monday.com limitations
- Pricing scales quickly with team size and advanced features, making it costly for small businesses
Monday.com pricing
- Free
- Basic: $12/user per month
- Standard: $14/user per month
- Pro: $24/user per month
- Enterprise: Custom pricing
Monday.com ratings and reviews
- G2: 4.7/5 (12,800+ reviews)
- Capterra: 4.6/5 (4,600+ reviews)
What real-life users are saying about Monday.com
7. Jira Product Discovery (Best for integrating with the Atlassian ecosystem)
Do you need product management tools that blend into your Atlassian ecosystem? Jira Product Discovery makes the list. The solution includes various prioritization frameworks and brainstorming interfaces that build a customer-focused product roadmap.
Its clean, intuitive interface, with drag-and-drop organization and emoji-rich fields, makes it easy to plan, track, and fine-tune every detail of the launch with your team.
Jira Product Discovery best features
- Simplify your feature integration process with clear decision options for each idea and move the right features into launch planning
- Blend in inputs from communication tools like Slack naturally with its well-built integrations
- Adapt the impact scoring method for product feature prioritization with custom impact and insight formulas tailored to your business
Jira Product Discovery limitations
- Focuses on simple product management tools and misses a lot of analytics and reporting features
Jira Product Discovery pricing
- Free
- Standard: Starts at $10/user per month
- Premium: Starts at $25/user per month
Jira Product Discovery ratings and reviews
- G2: No ratings available
- Capterra: Not enough reviews
8. Notion (Best for pre-launch notes, planning, and resource creation)
Notion offers pre-built templates for launch timelines, GTM plans, and stakeholder wikis, so teams don’t waste time reinventing the wheel.
Its synced calendars, cross-functional pages, and embedded assets form a thorough, single source of truth. Notion also drives traceability in each launch with its dependency tracking, activity ownership, and documentation feature in approval workflows.
Notion best features
- Manage all your launch strategies and timelines from one unified space
- Leverage templates to build standardized go-live checklists without hassle
- Import all your data from multiple task management tools and documentation applications
Notion limitations
- It may come with performance issues when managing large datasets
Notion pricing
- Free
- Plus: $12/user per month
- Business: $18/user per month
- Enterprise: Custom pricing
- Notion AI: Add to your workspace for $10 per member/month
Notion ratings and reviews
- G2: 4.7/5 (6,000+ reviews)
- Capterra: 4.7/5 (2,000+ reviews)
What real-life users are saying about Notion
🧠 Fun Fact: Notion’s first version was a web page builder, not productivity software. It only entered workspace management years later.
9. Craft.io (Best for intuitive resource management)
Need to manage intricate product launches? Craft.io is a great option. The tool stands out for its intuitive capacity planning and advanced roadmapping capabilities. Product managers can simulate how resources affect capacities without changing the live roadmap.
Craft.io best features
- Build and review even marketing and sales strategies in real-time with dedicated spaces
- Maintain workflow continuity from development to launch with key integrations like Azure DevOps and GitLab
- Link daily tasks and product features to larger strategic objectives with a built-in multi-level OKR solution
Craft.io limitations
- Lacks edit history to track who made changes to a story or item
Craft.io pricing
- Starter: $24/user per month
- Pro: $99/user per month
- Enterprise: Custom pricing
Craft.io ratings and reviews
- G2: 4.5/5 (50+ reviews)
- Capterra: 4.4/5 (30+ reviews)
10. ProdPad (Best for idea management and lean road mapping)
ProdPad is a solution for efficient ideation and planning for your product launch. Its ‘Now-Next-’ roadmaps keep launch tasks simple and organized.
If you’ve received prototype feedback, the solution automatically links it to relevant ideas. Teams can also vote for the change before turning those ideas into reality.
ProdPad best features
- Use an impact vs. effort chart for a visual twist on representing and prioritizing ideas
- Sync data from your product development teams and set predefined processes with its workflow automation
- Map out product strategy and business objectives with product canvas and OKR tools
ProdPad limitations
- Lacks the robust access control and sharing options needed when managing multiple teams and functions
ProdPad pricing
- Roadmaps Essentials: $30/user per month
- Roadmaps Advanced: $55/user per month
- Ideas Essentials: $30/month per user
- Ideas Advanced: $45/user per month
- Feedback Essentials: $30/user per month
- Feedback Advanced: $45/user per month
ProdPad ratings and reviews
- G2: 4.3/5 (50+ reviews)
- Capterra: Not enough reviews
What real-life users are saying about ProdPad
Make Every Product Launch a Hit with
A successful product launch tool shapes revenue, controls costs, and drives profitability from day one. It even steers customer acquisition cost and lifecycle. Given the function’s complexity, the right software simplifies the process. It also boosts visibility and keeps teams on the same page.
One of the top solutions we’ve covered will surely fit your needs, but the many moving parts in product launches make it essential to prioritize integrated task management, communication, analytics, and visualization.
For power and balance across all these elements, is the perfect partner. Plus, its AI and automation will make nailing every product launch the norm for your team.
Ready to make each launch successful? Sign up for today!
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