Even the best product means little if your target audience doesn’t know it exists. Without visibility, your brand might as well be invisible.
This is where the right share of voice tools successfully help you measure your brand’s visibility, benchmark your own brand against competitors, and track how much of the online conversation your brand actually owns.
In this article, we’ll break down the best voice tools to measure share across digital channels and improve your brand’s digital marketing strategies, marketing performance, and market share.
10 Best Share of Voice Tools to Track Brand Visibility
Here’s a side-by-side comparison of the best share of voice tools to help you choose the one that fits your brand monitoring and reporting needs:
| Tool | Best For | Key Features | Pricing* | Ratings |
| End-to-end awareness campaign management for agencies and in-house marketing teams of all sizes | Campaign planning, Docs, Calendar, Dashboards, AI assistant, 200+ integrations | Free plan available; custom pricing for enterprises | G2: 4.7/5, Capterra: 4.6/5 | |
| Semrush | Share of search measurement with SEO and PPC data for large agencies and enterprises | Market Explorer, Keyword Gap, Google Ads impression share, traffic analysis | Free trial available; Paid plans from $139.95/month | G2: 4.5/5, Capterra: 4.6/5 |
| Mention | Real-time brand alerts and campaign tracking for PR agencies and large businesses | Mentions across platforms, sentiment analysis, customizable alerts, publishing tools | No free plan or trial; Paid plans from $49/month per user | G2: 4.3/5, Capterra: 4.7/5 |
| Brand24 | Real-time brand monitoring and sentiment analysis for large marketing agencies and enterprises | Mentions, sentiment detection, influencer insights, keyword alerts | Free trial available; Paid plans starting from $199/month per user | G2: 4.6/5, Capterra: 4.7/5 |
| Awario | Precise voice tracking with Boolean search for mid-sized to large companies | Boolean search, sentiment by region/channel, influencer tracking, voice reports | Free trial available; Paid plans starting from $29/month per user | G2: 4.0/5, Capterra: 4.3/5 |
| Meltwater | Enterprise-grade media and voice analysis for agencies | AI voice analysis, news + social coverage, customizable dashboards, campaign tracking | Custom pricing | G2: 4.0/5, Capterra: 4.0/5 |
| Sprout Social | Competitive benchmarking on social media for social media marketing agencies | Brand tracking, benchmarking, unified dashboards, sentiment, impression share reports | Free trial available; Paid plans starting from $199/month per user | G2: 4.4/5, Capterra: 4.4/5 |
| Google Trends | Real-time tracking of public search interest for individuals and small teams | Real-time trends, regional insights, brand comparisons over time | Free | G2: 4.6/5, Capterra: 4.7/5 |
| Digimind | In-depth competitive intelligence and market insights for large, consumer-focused brands | Social listening, influencer ID, trend tracking, reputation monitoring, campaign ROI | Custom pricing | G2: 4.5/5, Capterra: 4.4/5 |
| Hootsuite | Social media scheduling and brand mention tracking for mid-sized companies and agencies | Content calendar, inbox management, social listening, analytics, Canva & Drive integration | Free trial available; Paid plans starting from $149/user/month | G2: 4.2/5, Capterra: 4.4/5 |
The best share of voice tools track brand mentions with context to tell you whether your own brand is gaining ground, how your brand’s presence compares to others in your space, and what voice metrics look like across the full spectrum of marketing channels, including search results and paid advertising.
Here’s how to choose the right share of voice tool. You want to look for certain essential features:
- Tracks mentions across SERPs, social media, blogs, and news sites for full voice coverage
- Provides real-time voice analysis to spot shifts in visibility as they happen
- Compares your brand’s share directly with competitors for stronger market share insights
- Offers customizable dashboards for metrics like impression share, sentiment, and voice data
- Includes sentiment analysis to evaluate the tone of brand conversations across platforms
👀 Fun Fact: Burger King once geo-targeted McDonald’s stores, offering Whopper coupons only when users were near a McDonald’s location.
In the list ahead, we’ll cover some specialized tools that help you calculate impression share, monitor brand mentions, and track online conversations for valuable insights.
How we review software at
Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.
Here’s a detailed rundown of how we review software at .
1. (Best for marketing project management with team collaboration)
If your marketing efforts are well-planned but poorly executed, your brand’s voice can get lost before it ever reaches your target audience.
Assign tasks with deadlines to improve productivity with Tasks
helps marketing teams by offering a shared space to plan, execute, and track every part of a campaign across various marketing channels.
- Create workflows using Tasks, where tasks are assigned to writers, editors, designers, and SEO leads
- Break down large marketing campaigns into smaller, actionable tasks, like assigning one team to draft blog content and another to prep Google Ads
- Tag, schedule, and monitor tasks so everyone knows what they’re responsible for and when it’s due
Track progress easily and adjust goals whenever needed with Dashboards
Moreover, instead of switching between spreadsheets and messages to check progress, you can use ’s Dashboards to create live views of key brand awareness metrics and gain deeper insights.
For instance, a content manager can embed a Google Analytics dashboard to track organic search traffic or impression share from a single campaign. This makes it easier to connect your team’s work with real outcomes in terms of website traffic, brand mentions, and share of voice.
is compatible with tools like Google Analytics, HubSpot, and social listening platforms, giving you more flexibility to connect data sources that matter to your brand awareness strategy.
Here’s a step-by-step visual guide on how to create a marketing project management dashboard
best features
- Plan and manage cross-channel marketing campaigns with custom task workflows
- Track campaign performance using real-time dashboards with analytics embeds
- Collaborate across teams with built-in tools like Docs, Chat, and Whiteboards that help you brainstorm, create, and manage content
- Automate processes, create content, and pull insights from your data with Brain’s AI assistance
- Assign tasks with dependencies and priorities to ensure campaign deadlines are met
- Integrate with over 200 tools, including Google Analytics, HubSpot, and Slack, to unify voice data
limitations
- Initial setup can be overwhelming for teams new to project management software
- Some users report that mobile performance lags behind the desktop experience
pricing
free forever
Best for personal use
Free Free
Key Features:
unlimited
Best for small teams
$7 $10
Everything in Free Forever plus:
business
Best for mid-sized teams
$12 $19
Everything in Unlimited, plus:
enterprise
Best for many large teams
Get a custom demo and see how aligns with your goals.
Everything in Business, plus:
* Prices when billed annually
The world’s most complete work AI, starting at $9 per month
Brain is a no Brainer. One AI to manage your work, at a fraction of the cost.
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ratings and reviews
- G2: 4.7/5 (10,400+ reviews)
- Capterra: 4.6/5 (4,300+ reviews)
What users have to say about
This G2 user noted:
2. Semrush (Best for combining SEO and PPC data to measure a brand’s share of search)
If your team struggles to understand how much of the search conversation your brand actually owns, Semrush’s Keyword Gap and Market Explorer tools make that visible in seconds.
These features reveal exactly where your brand stands in the search engine results pages compared to competitors, down to the relevant keywords they rank for and the content driving their brand mentions.
Instead of just showing traffic numbers, Semrush breaks down your brand’s share across organic search, PPC campaigns, and even Google Ads impression share.
Semrush best features
- Analyze a brand’s share of search across organic and paid search, LLMs, and Google Shopping
- Compare your own brand’s SEO with competitors using traffic, keyword, and backlink gaps
- Track brand voice data through sentiment, SERP features, and AI-generated keyword clusters
- Measure impression share and engagement trends via Market Explorer and EyeOn
- Uncover organic search and PPC keyword overlaps to align messaging across channels
Semrush limitations
- Traffic estimates may differ from GA4 data, especially for niche sites
- The learning curve can be steep for beginners due to the sheer depth of features
- Pricing can escalate with add-ons like content and social media project management
Semrush pricing
- Pro: $139.95/month per user
- Guru: $249.95/month per user
- Business: $499.95/month per user
Semrush ratings and reviews
- G2: 4.5/5 (2,600+ reviews)
- Capterra: 4.6/5 (2,200+ reviews)
What users have to say about Semrush
This Capterra user highlighted:
💡 Pro Tip: Struggling to prove what’s working in your campaigns? Marketing KPIs You Need to Track shows you exactly which metrics matter, so you can make smarter decisions, faster, without digging through spreadsheets.
3. Mention (Best for real-time brand monitoring across channels)
When a spike in brand mentions happens—positive or negative—speed matters.
One of Mention’s most valuable features is its real-time alerts, which notify you the moment your own brand is mentioned across social media platforms, blogs, forums, or news outlets.
This speed provides your marketing team and PR leaders with an advantage, enabling them to capitalize on sudden buzz or manage potential backlash.
Mention best features
- Track brand mentions across social media, blogs, forums, and news outlets in real time
- Detect sentiment and emotion behind mentions using AI-powered analysis
- Use customizable alerts and Boolean search to fine-tune monitoring precision
- Publish and schedule posts across Facebook, Instagram, LinkedIn, and X from one dashboard
- Analyze engagement, reach, and influence of mentions with built-in social analytics
Mention limitations
- The interface can be overwhelming for first-time users
- Sentiment analysis may occasionally misclassify emotional tone
- Duplicate mention filtering is inconsistent at higher volume levels
Mention pricing
- Solo: $49/month per user
- Pro: $99/month per user
- Pro Plus: $179/month per user
- Company: Custom pricing
Mention ratings and reviews
- G2: 4.3/5.0 (440+ reviews)
- Capterra: 4.7/5.0 (290+ reviews)
What users have to say about Mention
This G2 user emphasized:
✨ Bonus Tip
Brain, the powerful AI integrated through , does everything from searching the web to analyze brand mentions for the week to analyzing support tickets to generate sentiment summaries.
4. Brand24 (Best for measuring brand influence and media impact)
When your brand mentions increase, it’s easy to get excited about consumer interests, but not all mentions carry the same weight.
Brand24’s Influence Score helps you identify not just who’s talking about your own brand, but how much influence they hold. The tool distinguishes between a tweet from a niche creator with 200 followers and a mention from a top-tier tech journalist, enabling you to prioritize the content that truly impacts your brand.
With built-in sentiment analysis and visual voice share charts, it’s also easier to report performance to stakeholders.
Brand24 best features
- Identify top influencers mentioning your brand across social media accounts using the proprietary Influence Score
- Monitor brand mentions across social media, forums, blogs, and review sites in real time
- Track brand sentiment and filter mentions by emotion or reach
- Generate visual voice analysis reports, including charts for impression share and reach
- Leverage AI tools to surface trends and anomalies, generate insights, and more
- Export data for deeper analysis or stakeholder reporting
Brand24 limitations
- Advanced filtering options are limited in lower-tier plans
- Sentiment classification can sometimes misinterpret sarcasm or slang
- Slack and Teams integrations require manual setup
Brand24 pricing
- Individual: $199/month per user
- Team: $299/month per user
- Pro: $399/month per user
- Business: $599/month
- Enterprise: Custom pricing
Brand24 ratings and reviews
- G2: 4.6/5.0 (320+ reviews)
- Capterra: 4.7/5.0 (150+ reviews)
What users have to say about Brand24
This comment on Reddit highlighted:
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brings the focus back to what matters most—impactful work. Its AI agents take care of routine tasks with simple, trigger-based automations. For instance, once a task is marked complete, the AI can assign the next one, send timely reminders, or update project progress—no manual steps required.
💫 Real Impact: STANLEY Security cut reporting time by over 50% using ’s flexible reporting features, letting their teams spend more time analyzing and less time formatting.
5. Awario
What’s worse than no brand mentions? Imagine noticing a sudden spike in brand mentions, only to discover that half have no connection to your own brand. That’s where Awario proves its worth.
Its advanced Boolean search feature allows you to control exactly what you track and what you ignore. For teams monitoring brand conversations in highly competitive or noisy spaces, this level of control is essential.
You can set rules to track campaign hashtags, filter by sentiment, and group insights by location or channel.
Awario best features
- Use Boolean search to filter and refine online mentions with precision
- Monitor brand conversations across social, blogs, forums, and news outlets
- Track brand sentiment, demographics, and location-based trends
- Identify influencers by reach and engagement to assess brand performance
- Generate white-labeled share of voice reports across competitors, campaigns, or regions
Awario limitations
- Historical data access is limited on basic plans
- Sentiment analysis accuracy varies by language
- No built-in publishing or engagement tools
Awario pricing
- Starter: $29/month per user
- Pro: $89/month per user
- Enterprise: $249/month per user
Awario ratings and reviews
- G2: 4.0/5.0 (40+ reviews)
- Capterra: 4.3/5.0 (45+ reviews)
What users have to say about Awario
This G2 review noted:
💡 Pro Tip: Losing track of campaign timelines and client expectations? Our guide to marketing campaign management shows you how to plan, execute, and deliver results.
6. Meltwater (Best for enterprise-grade voice analysis across news and social)
While most tools track social media, Meltwater goes further by combining brand mentions from both news sites and social platforms.
Plus, Meltwater’s AI-powered voice analysis layers sentiment, reach, and frequency to show not just who’s talking—but how much it matters. You can filter by geography, media type, influence level, or campaign tags, making it easier to measure share and brand performance across regions and verticals.
For example, during a global product launch, a brand can compare social media mentions to traditional press coverage and track which marketing channels are driving impact in real time.
Meltwater best features
- Combine social media platforms, blogs, and news sites into one monitoring system
- Use AI-powered voice analysis to track tone, reach, and trend movement over time
- Filter by language, region, or media type to localize brand sentiment tracking
- Compare the brand’s share vs. competitors using customizable marketing dashboards
- Leverage historical data for long-term trend reporting and strategy planning
Meltwater limitations
- Pricing is custom-only and can be expensive for small teams
- The interface may feel complex for teams used to simpler tools
- Setup requires onboarding assistance to fully configure tracking and reports
Meltwater pricing
Meltwater ratings and reviews
- G2: 4.0/5.0 (2,200+ reviews)
- Capterra: 4.0/5.0 (90+ reviews)
What users have to say about Meltwater
This G2 review shared:
7. Sprout Social (Best for competitive benchmarking on social media)
Let’s say your campaign got 50K likes. Great—but if your top competitor pulled in 150K on the same day, there’s clearly more to unpack. Sprout Social helps you measure share of voice in context, not isolation.
This marketing analytics software’s competitive benchmarking tools help you track your own brand’s performance alongside competitors, offering a real-time look at brand visibility, impression share, and engagement rates.
From sentiment analysis to shareable reports and publishing tools, Sprout Social is built to help you make the most out of your marketing goals.
Sprout Social best features
- Benchmark brand performance against competitors across major social media networks
- Track brand mentions, engagement trends, and sentiment in real time
- Pull AI-powered insights for deeper analysis of performance
- View content, audience, and channel insights at a glance with unified dashboards
- Automate social reporting with export-ready voice data summaries
- Monitor campaign impact using impression share and engagement breakdowns
Sprout Social limitations
- Premium features like competitive benchmarking are locked behind higher-tier plans
- Can get expensive for small teams managing multiple profiles
- Historical data access is limited on entry-level plans
Sprout Social pricing
- Standard: $199/month per user
- Professional: $299/month per user
- Advanced: $399/month per user
- Enterprise: Custom pricing
Sprout Social ratings and reviews
- G2: 4.4/5.0 (2,400+ reviews)
- Capterra: 4.4/5.0 (530+ reviews)
What users have to say about Sprout Social
This G2 review said:
8. Google Trends (Best for tracking public search interest in real time)
When your brand is trending, Google Trends is often the first place you’ll notice it.
This free share of voice tool taps directly into global search engine results to show what the world is looking for, minute by minute.
Unlike tools that rely on social listening or manual tracking, Google Trends offers a search-based snapshot of brand visibility, consumer demand, and market buzz across Google’s search ecosystem, including YouTube.
Google Trends best features
- Visualize real-time search interest across countries, regions, and cities
- Compare a brand’s share of search against competitors over time
- Analyze product demand by observing seasonal and long-term trends
- Discover trending queries, news spikes, and emerging interests
- Use historical data to analyze past campaign impact or plan for future ones
Google Trends limitations
- Lacks sentiment analysis or voice-specific metrics
- No social media or brand mentions outside of search data
- No API for custom automation or dashboard integration
Google Trends pricing
Google Trends ratings and reviews
- G2: 4.6/5.0 (230+ reviews)
- Capterra: 4.7/5.0 (30+ reviews)
What users have to say about Google Trends
This G2 review highlighted:
👀 Fun Fact: Adidas and Puma were founded by brothers who had a falling out—Adolf and Rudolf Dassler. Their family feud turned into a global sneaker war.
9. Digimind (now Onclusive Social) (Best for in-depth competitive intelligence)
When brands try to gauge their market presence, the data is limited to likes, mentions, and follower counts. However, brand awareness is also about the narrative.
Digimind (now part of Onclusive Social) helps companies decode these layers using a combination of social listening and market intelligence tools that go beyond vanity metrics. With it, you can monitor what customers, competitors, and entire industries are saying across news, blogs, forums, and social platforms.
But the platform’s main strength lies in its ability to combine sentiment analysis, influencer tracking, reputation management, and trend forecasting to deliver a 360-degree view of your brand’s visibility.
Digimind best features
- Monitor conversations across social media, blogs, forums, and news sites in real time
- Analyze sentiment, top influencers, and audience trends using AI-based insights
- Track brand reputation and identify early signs of crises
- Compare campaign impact, earned media, and share of voice against competitors
- Build customizable dashboards and export reports in multiple formats
Digimind limitations
- Pricing is not transparent and requires a custom quote
- Some users report occasional lag with LinkedIn integrations
- Steeper learning curve for users new to enterprise social intelligence platforms
Digimind pricing
Digimind ratings and reviews
- G2: 4.5/5 (210+ reviews)
- Capterra: 4.4/5 (15+ reviews)
What users have to say about Digimind
This Capterra review noted:
10. Hootsuite (Best for competitive benchmarking and scalable social media insights)
When your social media performance hits a plateau, it’s often not because your content is poor, but because you’re not measuring the right things.
Hootsuite makes it easier to figure out why some posts soar while others sink by offering powerful analytics and competitor benchmarking.
This social listening tool helps teams compare their performance against industry averages, track the best times to post, and spot trends before they peak.
Hootsuite best features
- Analyze competitor performance across Instagram, Facebook, and X with benchmarking tools
- Track sentiment, engagement, and audience growth with customized analytics
- Use AI to generate captions, hashtags, and post ideas based on current trends
- Centralize messages from all platforms into a unified inbox with automation rules
- Monitor brand mentions and audience sentiment over 7 to 30 days, depending on the plan
Hootsuite limitations
- Plans can get expensive quickly for growing teams
- Some users report a learning curve with advanced analytics features
- Social listening is limited in lower-tier plans
Hootsuite pricing
- Standard: $149/month per user
- Advanced: $399/month per user
- Enterprise: Custom pricing
Hootsuite ratings and reviews
- G2: 4.2/5 (6,200+ reviews)
- Capterra: 4.4/5 (3,800+ reviews)
What users have to say about Hootsuite
This G2 review featured:
👀 Fun Fact: Brand loyalty can override logic. In blind tests, many consumers prefer the taste of Pepsi, but still choose Coca-Cola based on brand perception.
Here are four additional helpful tools that complement or extend the capabilities of the share of voice tools already discussed:
- BrandMentions: Monitors brand mentions across blogs, forums, news, and review sites, and includes sentiment and influence scoring
- Zignal Labs: Tracks sentiment, reach, and misinformation about a particular brand in real time across TV, radio, online news, and social media
- Socialbakers (now part of Emplifi): Offers deep analytics on audience behavior, content trends, and competitive benchmarking for marketing teams building long-term social media strategies
Become The Talk of the Town With
Every marketing team wants its brand to be top of mind, but that’s only possible if you’re first in the conversation.
Share of voice tools help you measure that presence, analyze how people talk about your brand, and benchmark your visibility against competitors, ultimately driving business growth.
But most tools stop at listening. That’s where stands out. Hear it in the words of ’s own marketing team. 👇
connects your marketing strategy to real execution: tracking not just what people are saying but what your team is doing about it.
Whether it’s assigning content updates, logging influencer follow-ups, or embedding GA4 dashboards, gives teams the full context behind the numbers.
Want to execute your campaigns with insight? Sign up for today!
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