AI writing tools are the new craze. They promise to spark ideas, speed up content creation, and even write entire articles for you. But with a plethora of options out there, choosing the right one can feel harder than writing the content yourself.
I’ve spent hours testing the most popular AI writing assistant tools to see which ones live up to the hype.
Some are great for brainstorming your next big idea. Others help you push through writer’s block or polish drafts faster.
The trick is finding the one that fits into your workflow, not the other way around. This guide breaks down the best AI writing tools, so you can spend less time guessing and more time creating.
| Tool | Key features | Best for | Pricing* |
| Combines the power of multiple LLMs in one workspace, Automated task management, and real-time collaboration | Small teams, medium businesses, and enterprises. Excels in AI-integrated content and project management | Free plan available, Customization for enterprises | |
| ChatGPT | Versatile content creation, ideation, and research | Cross-functional teams. Works as an AI-powered assistant for writing and research | Free plan, Paid plans starts at $20/month |
| Jasper | Custom brand voice guides and marketing copy templates | Mid-size to enterprise. Helps marketing and creative teams with AI-assisted content marketing | Paid plans start at $49/month |
| Copy.ai | Workflow automation for blogs, emails, and ads | Small to mid-size teams. Best for AI-powered copywriting at scale | Free plan, Paid plans start at $49/month |
| Rytr | Tone and language selection, and a built-in plagiarism checker | Freelancers and small teams Ideal for budget-conscious teams looking for AI-powered copywriting |
Free plan, Paid plans start at $9/month |
| Grammarly | Real-time writing feedback and grammar, punctuation, and tone suggestions | Small teams, mid-size businesses, and enterprise. Best for business communication teams aiming for clarity, tone, and correctness | Free plan, Paid plans start at $30/month |
| Gemini | Data-aware writing assistance and multimodal content understanding | Mid-size business to enterprise. Best for AI-powered writing assistance and research | Free plan, Paid plans start at $19.99/month |
| Sudowrite | Plot and character generation tools with collaborative creative writing support | Small studios, publishers, and creative teams. Works as an AI writing partner for narrative content | Paid plans start at $19/month |
| Anyword | AI copy for ads, landing pages, emails, and real-time scoring and optimization | Mid-size to enterprise. Best for data-driven marketing teams | Paid plans start at $49/month |
| QuillBot | AI-powered paraphrasing and summarization with grammar and plagiarism checkers | Solo writers, academic departments. Helps rewrite, paraphrase, or summarize content with AI | Free plan, Paid plans start at $4.17/month |
| Wordtune | AI rewriting with tone/style variations and tools for expansion or summarization | Small to mid-size teams. Helps teams improve clarity and tone in business communication | Free plan, Paid plans start at $13.99/month |
| Writer | AI-powered writing aligned with brand rules | Enterprise Ideal for brand consistency and writing compliance |
14-day trial, Paid plans start at $39/month |
| Writesonic | AI blog/article generator with SEO optimization | Small to mid-size teams Helps product teams scale SEO blogs, landing pages, etc. |
Free plan, Paid plans start at $20/month |
With so many AI writing tools out there, how do you spot the ones that actually make writing easier without feeling like you’re drowning in a pool of AI-generated content?
Here’s what to look for:
- Content quality: Choose an AI writing tool that can generate clear, accurate, and engaging content suited to your unique tone and voice, whether you’re going for casual, witty, or straight-to-the-point ✅
- Customization to match your voice: No one likes one-size-fits-all content. Look for tools that let you tweak the tone, format, and style until it sounds just right ✅
- Multilingual support: If you’re writing for audiences across the globe, ensure the tool can generate content in different languages and contexts ✅
- Seamless integrations: Whether you’re drafting in Google Docs, WordPress, or another platform, check if the tool connects with your favorite apps ✅
- Ease of use: You shouldn’t need a tutorial to figure out how to generate a few lines of text. The best tools are simple, intuitive, and help you get writing faster ✅
- Pricing that fits your needs: Free plans are great to test the waters, but if you’re paying, make sure you’re getting features that actually help ✅
How we review software at
Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.
Here’s a detailed rundown of how we review software at .
Let’s see how they measure up on features and ease of use. Some offer free versions to try before you buy. However, generative AI tools can produce biased and inaccurate content, so it’s important to review the output carefully.
1. (Best for AI-integrated content and project management)
Think about your current writing process. You’re probably juggling multiple apps: one for drafting, another for feedback, and something else entirely for project management. Exhausting, right?
That’s where , the everything app for work, changes everything. Let’s discuss its rich feature set.
Brain
One of ’s highlights is its AI personal assistant, Brain. It helps you write compelling content with natural language prompts and goes a step further to:
- Draft content, comments, and messages effortlessly, tailored to your specific needs and tone
- Generate to-the-point summaries of lengthy documents, tasks, or discussions to save time
- Refine and improve your writing with AI-powered suggestions for clarity, grammar, branding, and style
Also, using Brain to generate ideas and first drafts is just scratching the tip of the iceberg.
That’s just the tip of the iceberg for Brain. What you need is one powerful AI that combines the power of AI agents and multiple generative AI models with the full context of your broader work ecosystem and connected apps and the assurance of privacy.
And that’s exactly what Brain offers. As an AI-powered neural network, it seamlessly connects tasks, documents, people, and your company’s entire knowledge system, making work smarter and more efficient.
- Use voice to create tasks, summarize meetings, automate follow-ups, or generate images with Talk to text
- Search and retrieve information from any connected app, then act on it with AI
- Chat with the latest AI models like ChatGPT, Claude, and Gemini for coding, writing, complex reasoning, and more, without switching between apps
- Generate images, tasks, messages, projects, and more—with zero prompt engineering or manual input.
We take things further with Brain MAX, a dedicated desktop AI companion that unifies AI, search, and automation across every work app, ushering in a new era of contextual AI and ending the chaos of disconnected AI tools. eliminates AI sprawl entirely.
Brain offers the use of multiple Gen AI models like Claude, ChatGPT, and Gemini, so you get the best responses with Brain. There is no need to use multiple LLMs, either.
Whiteboards
Whiteboards is the creative canvas for brainstorming, virtual whiteboarding, and visual explainers.
You can sketch out blog funnels, map customer journeys, and plan an entire editorial calendar on Whiteboard. Plus, your team can add ideas, comment live, and even convert sticky notes into tasks right from the Whiteboard.
Docs
And yes, writing content is one thing, but real engagement-worthy content comes from diverse perspectives and full-fledged editing.
With Docs, you get a shared space to do just that—tag your team members, leave comments and feedback, and turn tasks into action items, keeping your content workflow organized and collaborative.
Docs also helps with content planning and brief creation. Open it up during your brainstorming session to quickly take down notes and capture ideas so you don’t end up forgetting anything you discussed.
Once you’re done, you can easily expand on your ideas and create full-fledged briefs for each content piece within Docs. The rich formatting options, like tables, bullets, and headers, are great for structuring the brief and organizing deadlines, assigned writers, publication dates, and more.
Content Production Scaling Template
Plus, ’s templates make it much easier to create customized briefs for various content types.
For instance, the Content Production Scaling Template is designed to help writers, editors, and content teams scale their content production process.
This template helps you:
- Organize and prioritize future content projects by establishing a centralized hub for blog briefs, comments, and even live URLs
- Easily track and manage content pieces throughout the production cycle using task statuses in the blog database
- Tailor attributes like content type, publish dates, and writer source so the template aligns with your specific content workflow
Similarly, the Content Calendar Template simplifies planning, organizing, and tracking my end-to-end content creation process so that every piece is published on time and aligned with the marketing goals I have in mind.
best features
- Use Brain to perfect your writing process. Generate quick replies, craft project documentation, draft emails, and so much more
- Choose from ’s library of over 1000 templates to kick off your content creation process easily
- Create tasks using Tasks with custom statuses such as In Review, Concept, In Development, Open, or On Hold, to keep track of the progress of each content piece
- Use Automations to automate content workflow progression, streamline content requests, and manage approvals
limitations
- The feature-rich interface can be slightly overwhelming for new users
pricing
free forever
Best for personal use
Free Free
Key Features:
unlimited
Best for small teams
$7 $10
Everything in Free Forever plus:
business
Best for mid-sized teams
$12 $19
Everything in Unlimited, plus:
enterprise
Best for many large teams
Get a custom demo and see how aligns with your goals.
Everything in Business, plus:
* Prices when billed annually
The world’s most complete work AI, starting at $9 per month
Brain is a no Brainer. One AI to manage your work, at a fraction of the cost.
Try for free
ratings and reviews
- G2: 4.7/5 (9,000+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
What are real users saying about ?
Here’s a G2 review:
🎥 Watch: Learn how to use Brain for AI writing
💡 Pro Tip: Use a Custom Autopilot Agent in Chat to act as your AI writing assistant. Set it to trigger when someone posts a draft, and have it automatically rewrite, proofread, or improve the tone using Brain. You can give it access to your brand guidelines stored in Docs, so it can edit with the right context.
2. ChatGPT (Best for AI-powered writing and research)
Developed by OpenAI, ChatGPT is an AI-powered writing assistant that can generate blog posts, emails, and social media captions based on prompts.
While it’s a great free AI writing tool for sparking ideas and overcoming writer’s block, it still requires a human touch to refine the output. While it’s useful for getting started, you must always review and humanize the content. standards.
ChatGPT best features
- Translate content across 90+ languages without losing context and meaning
- Upload inputs in any format—text, image, and in some cases even voice
- Summarize long articles, research reports, and transcripts with ChatGPT
ChatGPT limitations
- Slow and cumbersome customer support
- The website frequently hangs, and responses can get quite slow sometimes
ChatGPT pricing
- Free forever
- Plus: $20/month
- Pro: $200/month
- Team: $30/month per user
- Enterprise: Custom pricing
ChatGPT ratings and reviews
- G2: 4.7/5 (600+ reviews)
- Capterra: 4.5 (100+ reviews)
What are real users saying about ChatGPT?
Here’s a G2 review:
3. Jasper (Best for AI-assisted content marketing)
Jasper is useful for creating content for marketing campaigns and helps generate blog posts, ad copy, video scripts, and content frameworks.
One of its standout features is the ability to align content with specific brand guidelines, making it helpful for teams that need consistency in tone and messaging.
That said, while Jasper leverages AI models to speed up content creation, it still requires fine-tuning to ensure the output truly reflects a brand’s voice and strategy. It’s a tool that works best when paired with a strong editorial process.
Jasper best features
- Generate content with pre-designed templates for long-form content, marketing copy, and social media posts
- Simplify complex text with the “Explain it to Me Like a 5th Grader” feature
Jasper limitations
- Some users report Jasper’s outputs to be generic and lacking creativity
- Billing and subscription are quite complex and can be especially challenging when trying to cancel your account
Jasper pricing
- Creator: $49/month per user
- Pro: $69/month per user
- Business: Custom pricing
Jasper ratings and reviews
- G2: 4.7/5 (1000+ reviews)
- Capterra: 4.8/5 (1,000+ reviews)
What are real users saying about Jasper?
Here’s a G2 review:
🔎 Did you know? According to a CMO survey, companies that use AI in marketing saw a 6.2% increase in sales, a 7% increase in customer satisfaction, and 7.2% lower marketing costs.
4. Copy.ai (Best for AI-powered copywriting at scale)
I’ve used Copy.ai for marketing and sales content, and it’s a solid tool for generating quick drafts and automating tasks.
With over 90 copywriting tools based on use-cases, it helps speed up content creation and personalize outreach, which is great for scaling efforts.
Copy.ai best features
- Generate copies in your unique tone using Voicecopy.ai
- Tag information in your Infobase to avoid giving context every time
- Summarize transcripts into content briefs with the Summarize-to-Brief tool
Copy.ai limitations
- The platform can be unstable, with errors occurring frequently
- Content generated may lack accurate sources, requiring thorough fact-checking
Copy.ai pricing
- Free forever
- Starter: $49/month
- Advanced: $249/month
- Enterprise: Custom pricing
Copy.ai ratings and reviews
- G2: 4.7/5 (100+ reviews)
- Capterra: 4.4/5 (60+ reviews)
What are real users saying about Copy.ai?
Here’s a G2 review:
5. Rytr (Best for AI-powered copywriting on a budget)
Rytr is a handy tool for generating quick drafts for blogs, ad copy, social media captions, and emails. What stands out is its ability to analyze writing samples and mimic a specific style, making the output feel more natural rather than obviously AI-generated.
The platform also offers various tone options, so you can improve your writing to match different audiences and projects. While it definitely speeds up the process, the content still benefits from a bit of human refinement to make it truly shine.
Rytr best features
- Generate content for over 40 use cases, from blog posts to product descriptions
- Improve writing flow with AI autocomplete for sentences and paragraphs
- Create content in over 30 languages for global audiences
Rytr limitations
- Requires detailed writing prompts to generate satisfactory results
- Users may hit their monthly quota quickly if response limits aren’t set on paid plans
Rytr pricing
- Free forever
- Unlimited: $9/month
- Premium: $29/month
Rytr ratings and reviews
- G2: 4.7/5 (800+ reviews)
- Capterra: Not enough reviews
What are real users saying about Rytr?
Here’s a G2 review:
6. Grammarly (Best AI writing software for polished, mistake-free writing)
Grammarly is an important tool in any content creator’s arsenal. It is a good AI writing partner, helping you get your point across in a concise, grammatically correct, and engaging manner.
You can use Grammarly’s AI for documentation, crafting emails, polishing reports, and even refining social media posts.
Grammarly best features
- Use the paragraph generator to rewrite whole paragraphs for clarity, tone, and engagement
- Create custom message templates your teams can use to quickly respond to emails
- Use Grammarly’s Authorship to categorize your content based on credible sources
Grammarly limitations
- Can be rigid, not allowing much room for a writer’s personal style
- Restructuring phrases can feel unnatural at times
- Tends to suggest overly formal changes that may strip the writer’s voice
Grammarly pricing
- Free forever
- Premium: $30/month per user
- Business: $25/month per user
Grammarly ratings and reviews
- G2: 4.7/5 (10,000+ reviews)
- Capterra: 4.7/5 (7,000+ reviews)
What are real users saying about Grammarly?
Here’s a G2 review:
7. Gemini (Best for AI-powered search and content generation)
Gemini is that all-knowing friend when it comes to research, writing, and tackling those tricky deep-dive questions. Since the Flash 2.0 update, it’s been even better, way faster and sharper, handling text, images, and even code with ease.
Gemini best features
- Generate multimodal content with text, images, and audio for engaging experiences
- Assist coding projects with Gemini Code Assist, providing up to 180,000 code completions per month
Gemini limitations
- Gemini can fall short when it comes to video summarizations
- Provides incomplete or unhelpful answers in some instances
- Lacks advanced understanding of highly specialized or niche topics
Gemini pricing
- Free with a Google account
- Google AI Pro: $19.99/month
- Google AI Ultra: $249.99/month
Gemini ratings and reviews
- G2: 4.4/5 (100+ reviews)
- Capterra: Not enough reviews
What are real users saying about Gemini?
Here’s a G2 review:
😎 Friendly reminder: Integrating AI with Word documents, like using Google Gemini in Docs, can speed up your writing so much that you might save up to 66% of your time. That’s four extra hours to grab a coffee, binge a show, or finally clear out your inbox!
8. Sudowrite (Best AI writing partner for fiction)
Stuck on a scene? Can’t find the right words? Sudowrite is built to help all the fiction writers out there. It’s like having a fresh pair of eyes on your writing, suggesting edits, refining sentences, and pulling you out of those creative ruts.
With over 1,000 plugins, you can shape its suggestions to fit your style. It won’t write your novel for you (where’s the fun in that?), but it’ll make the process a lot smoother—and maybe even a little more thrilling.
Sudowrite best features
- Generate comprehensive narratives with the Story Engine
- Enhance sensory details using the Describe function
- Refine prose through the Rewrite tool
Sudowrite limitations
- Limited customization options with a basic user interface
- Provides fewer integrations with third-party tools
Sudowrite pricing
- Hobby and student: $19/month
- Professional: $29/month
- Max: $59/month
Sudowrite ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
What are real users saying about Sudowrite?
Here’s a Reddit review:
😎 Fun Fact: The 2016 short film ‘Sunspring’ was entirely written by an AI bot using neural networks.
9. Anyword (Best for data-driven marketing copy)
Anyword is an AI content creation tool that makes writing marketing content a tad more fun. You can use it to tweak copy, adjust the tone for different audiences, or even get a heads-up on how well something might perform before hitting publish.
It’s great for those moments when you’re second-guessing every word or staring at a blank page and just need a solid starting point. It won’t do all the work for you, but it definitely makes the process faster.
Anyword best features
- Generate data-backed copy with predictive performance scores
- Support multilingual content creation in 30+ languages
- Integrates directly with Google Ads, Meta Ads, and all your social media accounts
Anyword limitations
- Anyword primarily supports English, which could be a limitation for users who need assistance with content in other languages
- The word limit may make the tool difficult to use for large blogs
Anyword pricing
- Starter: $49/month
- Data-driven: $99/month
- Business: $499/month
- Enterprise: Custom pricing
Anyword ratings and reviews
- G2: 4.8/5 (1000+ reviews)
- Capterra: 4.8/5 (300+ reviews)
What are real users saying about Anyword?
Here’s a G2 review:
10. QuillBot (Best AI tool for paraphrasing and summarization)
QuillBot is a solid addition to any writing toolkit, especially when you need to clean up your writing. It’s got tools for paraphrasing, plagiarism checks, grammar checks, translations, summaries, and even citations.
I’ve found it especially useful when rewording something without making it sound robotic. It’s not perfect (sometimes it over-simplifies things), but when used right, it saves a ton of time and keeps your writing sharp.
QuillBot best features
- Research, write, and enhance drafts using its integrated AI assistant Quillbot Flow
- Generate accurate citations effortlessly with the Citation Generator
- Customize paraphrasing with multiple modes, like Standard, Fluency, and Creative
QuillBot limitations
- It sometimes generates repetitive or nonsensical text that requires careful review
- Advanced features like advanced grammar and multiple paraphrasing styles require a paid subscription
QuillBot pricing
- Free forever
- Premium: $4.17/month
- Team Plan: Custom pricing
QuillBot ratings and reviews
- G2: 4.3/5 (30+ reviews)
- Capterra: 4.5/5 (100+ reviews)
What are real users saying about QuillBot?
Here’s a G2 review:
💡 Pro Tip: Use AI templates to make your content creation process much easier. For instance, an AI template for blog posts can help marketers quickly outline campaign objectives, key messages, and channels for their blogs
11. Wordtune (Best AI tool for rewriting and enhancing clarity)
Wordtune is an AI writing software that makes writing feel a little less frustrating. When you are struggling to phrase something right, its rewrite suggestions actually sound natural.
The built-in templates help speed things up, especially when you don’t want to start from scratch. The free version works well for quick rewrites and breaking through writer’s block.
Wordtune best features
- Rephrase sentences with contextual rewrite suggestions, including counter-arguments and conclusions
- Add humor, emphasis, or a casual tone with Editor Spices
- Generate, expand, or refine text with Ask AI
Wordtune limitations
- Limits free plan users to 10 AI generations per day
- While it supports multiple languages, it’s not as effective for non-English content
Wordtune pricing
- Free forever
- Advanced: $13.99/month
- Unlimited: $19.99/month
Wordtune ratings and reviews
- G2: 4.6/5 (100+ reviews)
- Capterra: 4.4/5 (70+ reviews)
What are real users saying about Wordtune?
Here’s a G2 review:
12. Writer (Best for AI writing assistance and brand-aligned content)
Writer feels more like an AI co-pilot for business workflows than just a writing tool. It can answer questions, extract insights, translate content, and even analyze images. What stood out to me the most is how seriously it takes security and privacy, with deployment options that align with global data compliance standards.
Writer best features
- Generate accurate content from proprietary data with a knowledge graph
- Build apps with a drag-and-drop, no-code editor
- Automate compliance checks across content assets
Writer limitations
- Limits non-enterprise plans to 5 users with no option to add more
- Frequent updates make the app quite unpredictable at times
Writer pricing
- 14-day free trial
- Starter: $39/month per user
- Enterprise: Custom pricing
Writer ratings and reviews
- G2: 4.3/5 (80+ reviews)
- Capterra: Not enough reviews
What are real users saying about Writer?
Here’s a G2 review:
👀 Fun Fact: Knowledge graphs can analyze paragraphs and show connections between topics, subtopics, and concepts. This makes them handy tools for writing essays, as this structured visualization can actually be used as a blueprint for organizing ideas and maintaining a logical flow between concepts.
13. Writesonic (Best for AI article writing and marketing)
Writesonic packs some useful AI features for content creation, competitor analysis, and research. It integrates with Ahrefs, Google Analytics, and WordPress, making it easier to pull real-time data and plan content without juggling multiple tools.
Writesonic best features
- Access features like SEO checker and topic clusters for optimization
- Engage with Chatsonic (an AI chatbot) for real-time assistance
- Build custom AI chatbots without coding using Botsonic
Writesonic limitations
- Support is not very responsive, and query resolutions are often delayed
- Article generation is slightly outdated
Writesonic pricing
- Free forever
- Individual: $20/month
- Lite: $49/month
- Standard: $99/month
- Professional: $249/month
- Advanced: $499/month
Writesonic ratings and reviews
- G2: 4.7/5 (2,000+ reviews)
- Capterra: 4.8/5 (2,000+ reviews)
What are real users saying about Writesonic?
Here’s a G2 review:
Unlock Your Writing Potential with the Best AI Solution
AI writing tools come in all shapes and sizes, from full-fledged content creation suites to simple paraphrasing and grammar checkers.
If you’re after a complete solution that helps you brainstorm, write, collaborate, and manage content in one place, has you covered.
With built-in tools for brainstorming, approvals, task management, and automation, it streamlines your entire content workflow from idea to publication.
Curious to see how can write its way into your content workflow? Sign up for free and explore what it can do.
Everything you need to stay organized and get work done.
