When people think about buying a product or service, they don’t just rely on ads, features, or sales pitches. They look for validation—proof that others have had a good experience.
That’s where customer testimonials carry more weight than anything a company says about itself. It feels authentic, relatable, and trustworthy, like a peer recommendation instead of marketing hype.
In fact, according to Bright Local, 77% of customers always or regularly read online reviews and testimonials when browsing local businesses. Often, they use what they learn to make a positive (or negative) purchase decision!
If you’re looking to learn the what, how, and why of customer testimonials, keep reading.
We’ll also share customer testimonial examples for inspiration. Talk to your most loyal customers to explore how authentic testimonials can help increase sales and reduce uncertainty for your online shoppers.
13 Customer Testimonial Examples That Build Trust
What Is a Customer Testimonial?
A customer testimonial is a powerful endorsement from a satisfied customer, validating the value of a product or service. Testimonials can take many forms, including written reviews, video clips, case studies, social media posts, and more.
🔮 Did you know? The likelihood of purchase of a product with five reviews is 270% greater than that of a product with no reviews!
Regardless of format, you can ask for customer testimonials to showcase your brand and products in the best possible light for potential customers.
While some testimonials are paid endorsements, especially in influencer marketing, most are shared voluntarily by customers on review sites or collected through direct outreach by companies.
When paired with strong copywriting, smart client retention strategies, and targeted marketing efforts, customer testimonials play a huge role in helping overcome buyer hesitation, increase online sales, and turn loyal customers into passionate brand advocates.
What Makes a Great Customer Testimonial?
Here’s what separates a forgettable testimonial from the unforgettable ones:
- Clear identification of the customer: Includes the customer’s name, title, company, and sometimes even a photo. This specificity makes the testimonial more credible and relatable
- Specific problem or pain point: Describes the exact problem the customer was facing before they found the solution
- Concrete, measurable outcomes: Instead of vague praise, strong testimonials cite tangible results, such as ‘boosted conversion rates by 30%’ or ‘saved 10 hours per week’
- Authentic voice and tone: Sounds like real people talking. Natural phrasing, slight imperfections, and emotional expressions make them more believable
- Key differentiators: Highlights how your product is better than the competition in terms of pricing, support, use case, and delivering exceptional service, etc
- Transformation story: It sketches a clear ‘before and after’ journey, helping prospects visualize their own potential success story
13 Powerful Customer Testimonial Examples (With Templates)
If you’re looking for inspiration to showcase real customer success stories (and maybe save some time while you’re at it), check out these 13 powerful testimonial examples—plus ready-to-use templates to make creating your own even easier:
1. Short quote testimonial
These are the classic ‘short and sweet’ and direct quotes from customers describing their positive experiences with your business. Simple yet super effective, these work great when you want quick proof points for your own website, social media, or marketing materials.
uses short quotes to build instant credibility and show how it boosts team efficiency with real-time collaboration, AI, automation, and scalable project management.
📌 Quick Tip: Pair quotes with customer images or company logos to make them feel more genuine.
Here’s a template you can use:‘
‘[Product/Service] helped me [achieve specific result] so much faster than I expected. I couldn’t be happier!‘
– [Customer Name], [Job Title/Company Name]
💡 Pro Tip: Showcase press review testimonials prominently on your testimonial pages to add credibility from third parties. Trusted media mentions can be more persuasive than customer quotes alone.
2. Results-focused testimonial
This type of testimonial zeroes in specifically on measurable results. It shows undeniable proof that your product or service delivers real impact.
These are perfect for targeting results-driven customers who care about ROI (return on investment) or time savings. Diving deeper, here’s one such example from , solving hyper-specific problems of CEMEX.
📌 Quick Tip: Include specific numbers and timeframes to make the impact clear and impressive.
⌛ Time saver template: Use the Customer Satisfaction Survey Template to surface testimonial-ready customers instantly. Customers who rate your service highly and confirm their issues were resolved (‘Was the issue resolved?—YES’) are prime candidates for quick testimonial outreach.
3. Video testimonial
Video brings authenticity to a new level. Seeing and hearing a real customer talk about your product creates a strong emotional connection and builds trust quickly.
In the video, ’s customers from various industries share their experiences with , emphasizing its impact on team collaboration and overall productivity.
📌 Quick Tip: Keep videos 1–2 minutes long and focus on what problem the customer faced and how your brand helped
4. Before-and-after testimonial
Show life before vs. life after your product. Make it relatable by highlighting a clear pain point of your target audience and offering a relevant solution, like how OC Fitness Coach did.
📌 Quick Tip: Focus on emotional and practical shifts in addition to numbers. Show how the customer’s life, business, or feelings changed after using your product/service.
5. Case study style testimonial
A case study shares deep insights into how you solved a customer’s problem, with stats, outcomes, and a little bit of storytelling to make it interesting. This case study by combines quantifiable outcomes and practical benefits in a compelling narrative to showcase real-world applications.
📌 Quick Tip: Structure your case study clearly: Challenge → Solution → Results → Customer Quote.
Take this case study style template for reference:
- Background: ‘As a [role/industry] professional, I needed help with [specific challenge]’
- Journey: ‘I discovered [Product/Service], and the onboarding process was [easy/fast/smooth]. They stood out because of [key differentiator]’
- Impact: ‘Since then, I’ve seen [detailed results], and I feel more confident about [task/result area]’
- Recommendation: ‘I’d highly recommend [Product/Service] to anyone looking for [benefit/outcome]’
6. Social proof testimonial
Sometimes, customers organically post about your brand on platforms like Twitter, LinkedIn, or Instagram. They act as spontaneous endorsements that become concrete, third-party validation of your brand’s strengths.
📌 Quick Tip: With permission, reshare social media testimonials and tag the customer for authenticity and reach.
7. Industry-specific testimonial
These testimonials are tailored to showcase impact in a particular industry. When you highlight niche challenges your product or service solved, you position your product as a specialized solution.
See how AppLovin’s customer reviews help establish it as a leading AI-powered advertising and marketing solution for the mobile app and gaming sectors.
📌 Quick Tip: Include industry-specific terminology and challenges that potential customers will recognize and relate to.
8. Influencer or expert testimonials
A big name in your industry giving you a shoutout? That’s a significant credibility boost!
When entering a new market or trying to reposition your brand, you can ask influencers, celebrities, or subject matter experts to lend their authority to your brand.
If you want a broader reach or need to tackle customer expectations effectively, record audio testimonials with industry leaders and turn them into podcasts!
And Serena Williams’ LinkedIn post for Shopify is the perfect influencer testimonial example.
📌 Quick Tip: Ensure influencer testimonials align with your brand values to avoid coming across as inauthentic.
9. Comparison testimonials
A customer explains why they picked YOU over your competitors. With these, you can target potential customers who are in the evaluation stage and are comparing similar solutions.
In this G2 review, a technical project manager explains how stands out as an everything app for work.
📌 Quick Tip: Encourage satisfied customers to leave reviews and respond to both negative and positive feedback to show you care
10. Peer review testimonials
These are ratings and reviews collected on third-party platforms, such as Reddit or Trustpilot. Since a single good testimonial can spark organic discussions about your brand, these can prove incredibly valuable.
Take a look at how this Reddit thread spreads the word about .
📌 Quick Tip: Create official accounts just to join conversations naturally (e.g., ‘Hey, we’re [Brand], thanks for the feedback—we’re listening!’).
11. ‘Would you recommend’ testimonial
A direct recommendation? Highly convincing when people are still deciding.
If a customer says they would recommend you, it demonstrates that they are genuinely satisfied with the value you provide, not just as a one-time buyer but as a loyal advocate of your brand.
📌 Quick Tip: Frame these impactful testimonials and customer advocacy around specific aspects the customer enjoyed, such as ease of use or personalized service
12. Long-form written testimonial
Want to convey the depth of the problem, solution, and emotional impact in a way that’s more narrative-driven? Ask customers to share their unique perspective in a blog post testimonial and provide a framework to make it convenient for them.
Here’s a sample email template you can use:
Subject: We’d Love to Hear About Your Experience with [Your Company Name]!
Hi [Customer Name],I hope this message finds you well!
I’m reaching out because we genuinely value your feedback and would love to hear more about your experience with [Your Product/Service]. If you have a few minutes, we’d be incredibly grateful if you could share a long-form testimonial.
You can feel free to address questions such as:
- What led you to choose [Your Product/Service]?
- How has it helped you overcome your initial challenges?
- What benefits stood out the most for you?
- How has your overall experience been with us?
If it’s more convenient, we’d be glad to hop on a short call to gather your thoughts, or you can simply respond to this email.
Thank you so much for your continued support. We look forward to hearing from you soon!
Best regards,
[Your Name]
[Your Position]
[Your Contact Information]
📌 Quick Tip: Offer a small incentive, such as a discount, freebie, or a donation to a charity they support, as a token of appreciation
💡 Pro Tip: Mix employee testimonials and interview testimonials to create a well-rounded story. Employee perspectives build brand credibility internally, while customer feedback boosts trust and influences buying decisions.
13. Emotional testimonial
Not all wins are about numbers. Sometimes it’s about feelings like relief, joy, gratitude, or confidence.
See how this customer testimonial for WeightWatchers uses language that evokes emotion to make it resonate with potential customers on an emotional level.
📌 Quick Tip: Let the customer’s emotions guide their words and turn human-centered messages into compelling testimonials
How to Collect Testimonials That Convert
Defining great testimonials is one part of the equation; building a reliable system to collect them is what turns customer success into marketing assets.
Let’s walk through how to set it up:
- Identify high-satisfaction moments: Track customer milestones (like onboarding completion, big wins, renewal dates) and trigger testimonial requests when customers are happiest and most willing to share
- Use pre-framed interview prompts: Instead of asking customers to ‘send you something,’ guide them with 3–5 specific prompts that shape stronger stories without putting the writing burden on them
- Offer interview calls as an option: Sometimes customers prefer to talk rather than type. Offering a quick 10-minute call lets you capture rich, detailed testimonials that you can later edit into polished quotes
- Capture micro-testimonials along the journey: Instead of waiting for a ‘final’ testimonial, collect quick snippets from emails, chats, review sites, or post-webinar feedback as they happen
- Make the process frictionless: Pre-fill basic customer information in customer feedback tools when possible, keep forms short (under 5 minutes), and allow easy uploads for videos or screenshots
When NOT to Ask for a Testimonial ❌
- Immediately after purchase: Right after a sale, customers haven’t yet seen results. Asking too early risks getting vague or empty feedback instead of meaningful proof
- During onboarding or implementation: Customers are still learning your product or service. Their experience isn’t fully formed yet, and their feedback might highlight confusion rather than success
- When a customer is experiencing issues: If a customer is stuck, frustrated, or dealing with unresolved support tickets, a testimonial request will feel tone-deaf and damage trust
- Without a clear success trigger: If there’s no clear project win, outcome, or milestone achieved, waiting will help you gather a much stronger, outcome-driven testimonial later
Where to Use Testimonials for Maximum Impact
To turn testimonials into real growth, you need to place them where they will have the greatest influence on your audience’s decisions. Some of them include:
- Landing pages: Place your strongest testimonials near call-to-action buttons on your landing pages. They build trust exactly when visitors are deciding whether to take the next step
- Product pages: Use testimonials that speak directly to specific features or benefits. Position them close to the corresponding product details so readers connect the praise to what matters most
- Pricing pages: Feature testimonials that mention value for money, cost savings, or return on investment. These help reduce pricing objections and reinforce the worth of your offering
- Email campaigns: Drop short, impactful testimonials into your nurture emails, product announcements, or post-demo follow-ups. Consistent proof keeps your brand credible across the buyer journey
- Sales decks and proposals: Equip your sales team with testimonials that match the prospect’s industry, company size, or challenges. Personalizing social proof makes pitches far more persuasive
- Webinars and live demos: Mention a few customer quotes during your webinars or demo presentations. Sprinkling in real success stories builds trust without sounding like a hard sell
- Thank-you and post-purchase pages: Display customer testimonials after a sign-up, purchase, or download. It reassures buyers that they made a smart decision and reduces post-purchase doubts
💡 Pro Tip: The best testimonials start way before you ask for them. Use the Client Success Collaboration Template to keep your team in sync from the first client meeting to the final endorsement. When everyone knows the client’s story, it is much easier to capture real, powerful feedback. A little upfront organization goes a long way.
Use to Manage Testimonial Requests and Assets
Collecting testimonials and tracking customer experience KPIs helps build trust, drive conversions, and foster customer loyalty. But managing the complete testimonial process is anything but simple.
You reach out to customers but lose track of follow-ups. Quotes get approved but never end up in campaigns. Some of your best customer stories sit forgotten in random folders because marketing, sales, and service teams aren’t aligned.
Without a centralized system, you’re constantly scrambling to collect, organize, and actually use testimonials when they matter most. , the everything app for work, gives you a powerful, unified way to manage testimonials across every stage of the customer journey, from the first request to ongoing relationship management.
Let’s take a look at how doubles as a customer success software to streamline the entire process 👇
1. Collate testimonials with Forms
Forms make it easy to create branded testimonial request forms in minutes. Instead of sending scattered email requests, using a dedicated form automation software, or manually tracking down responses, you can send a single form link to customers and capture everything automatically in .
You can add fields for permission to publish, industry type, use case details, or even optional photo uploads, ensuring your team collects complete, campaign-ready testimonials from day one.
Once responses start pouring, you can take it a step further with Brain. It allows you to analyze customer feedback from Form submissions in real time, helping you surface patterns, spot promising customer stories, and prioritize follow-ups more intelligently.
Simply open the Space, Folder, or List where your Form submissions are stored, click Ask AI in the upper-right location header, and ask questions like ‘Which testimonials mention [product feature]?’ or ‘Show me submissions from healthcare customers.’
Within seconds, Brain pulls insights from your submissions, so you can instantly turn them into usable marketing assets.
📮 Insight: Half of our respondents struggle with AI adoption; 23% just don’t know where to start, while 27% need more training to do anything advanced. solves this problem with a familiar chat interface that feels just like texting.
Teams can jump right in with simple questions and requests, then naturally discover more powerful automation features and workflows as they go without the intimidating learning curve that holds so many people back.
makes it even easier to collect testimonials by offering ready-to-use feedback form templates.
For instance, you can use the Feedback Form Template to create a platform for your customers to voice their opinions and gather valuable insights for product enhancements.
Here’s how it helps you further👇
- Collect overall service ratings using pre-built star rating fields, helping your team instantly identify happy customers worth approaching for testimonials
- Automatically gather reasons for scores and suggestions for improvement, giving you richer context when selecting the best quotes and customer stories to highlight
- With built-in Custom Fields like Customer Tier, you can prioritize testimonial collection efforts around your most strategic or high-value customer groups
- Know exactly which service rep or provider the feedback relates to, making it easy to connect customer success stories to specific teams or initiatives when building campaigns
2. Track and organize testimonials with Dashboards
Going above and beyond, Dashboards give you real-time visibility into where every testimonial stands.
Here’s what you can do with Dashboards:
- Monitor submission and approval status: Create status widgets to see how many testimonial requests have been sent, how many are pending, and how many have been fully approved, all in real time
- Visualize testimonial by persona or industry: Set up pie charts or bar graphs that categorize testimonials by customer type, product use case, or industry vertical, helping marketing teams tailor campaigns with precision
- Track testimonial usage across campaigns: Add charts or task lists that show which testimonials have been linked to active marketing, sales, or customer success campaigns and spot gaps where new quotes are needed
- Identify high-performing testimonials: Track customer service goals and engagement metrics like clicks, shares, or conversions linked to specific testimonials, so you can prioritize your most impactful stories
3. Manage testimonial relationships with the CRM Solution
Testimonial management doesn’t end after collecting a few quotes. Building long-term relationships with happy customers often leads to richer, ongoing stories, such as case studies, referrals, product reviews, or customer interviews.
CRM Team Solution helps sales and customer success teams manage these relationships more strategically.
You can track testimonial givers within a customer database, set follow-up reminders to ask for updated quotes or referrals, and create nurture sequences—all while keeping handoffs between teams seamless.
4. Capture support wins and strengthen loyalty with Customer Service Solution
Great customer communication management sparks the strongest, most emotional testimonials—only if your team is ready to capture them at the right moment.
Customer Service Team Solution empowers support teams to actively identify, flag, and nurture testimonial opportunities when customer satisfaction peaks, not weeks later when the excitement fades.
At a glance:
- Delegate and flag testimonial leads easily: Support reps can quickly tag solved tickets that showcase exceptional outcomes, without needing to leave their workflow. You can assign these tagged tickets to marketing or customer success teams for testimonial outreach
- Customize service workflows to capture key customer info: Use Custom Fields to log additional data like customer satisfaction ratings, resolution notes, and emotional highlights from the interaction
- Prioritize testimonial-worthy customers: ’s Priority settings help teams focus follow-up efforts on high-impact customers—those who experienced major wins or show strong brand loyalty—so you target the best candidates first
Turn Testimonials Into Growth Assets With
Collecting testimonials is one thing. Turning them into consistent, revenue-driving assets is another. Without the right system, even your best customer quotes end up lost in email threads or scattered across teams.
helps you go far beyond collecting feedback. With Forms, Dashboards, CRM tools, and customer service workflows all in one place, your team can capture, manage, and activate testimonials with zero guesswork. Whether you’re surfacing the right stories at the right stage or aligning sales, support, and marketing teams around customer success, gives you everything you need to make social proof scale.
Try for free and streamline your entire testimonial workflow.
Everything you need to stay organized and get work done.
