Having a strong online presence is important for succeeding in the ecommerce business. One of the most effective ways to guarantee your store stands out is by optimizing it for search engines—bringing your products closer to customers actively searching for them. In this article, we’ll explore 14 of the best ecommerce platforms for SEO that can help you improve your store’s visibility, attract more organic traffic, and ultimately drive more sales. With these powerful tools, online businesses have exciting opportunities to expand their reach and engage with new audiences.
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FAQ
Which platform is best for online store SEO?
The best platform for SEO often depends on your specific needs, but WooCommerce and Shopify are frequently cited due to their robust SEO features. Both allow for easy optimization of titles, meta descriptions, and URLs, which are crucial for search visibility.
What are the top SEO features in ecommerce?
Key SEO features for ecommerce include customizable URLs, mobile optimization, fast loading speeds, and the ability to add alt text to images. Additionally, having a blog or content marketing capabilities can enhance SEO by providing valuable content that attracts organic traffic.
How does WooCommerce rank for SEO?
WooCommerce is highly regarded for SEO because it is built on WordPress, which is known for its strong SEO capabilities. Users can leverage various plugins, such as Yoast SEO, to optimize their online stores effectively.
What ecommerce platform is free and SEO-friendly?
WooCommerce is a popular free option that is SEO-friendly, as it operates on WordPress. While the plugin itself is free, users may need to invest in hosting and additional plugins for optimal SEO performance.
What is SEO and its benefits?
SEO stands for Search Engine Optimization. It’s a set of practices that help your website show up higher in search results. When people look for products or services online, SEO makes it easier for them to find your store.
SEO can grow your online store in many ways. It brings more visitors to your site without paying for ads. This means you can get more customers for less money. SEO also helps build trust with shoppers. In other words, when they see your store at the top of search results, they’re more likely to think you’re a good choice.
Good SEO makes your website easier to use. This keeps visitors on your site longer and can lead to more sales. It also helps you stand out from other stores selling similar things.
Here are some key benefits of SEO for online stores:
| Pros | Cons |
| More free traffic | Takes time to seethe results |
| Better user experience | Needs ongoing work |
| Higher trust from shoppers | Can be complex for beginners |
| Long-lasting results | Search rules can change |
To get these benefits, you need to pick an online store platform that’s good for SEO. The right platform will make it easier to optimize your product pages, use the right keywords, and create content that search engines like.
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
Key SEO features of ecommerce platforms
Good ecommerce platforms offer tools to boost your online store’s search engine visibility. These features help your products show up in search results and attract more customers.
Mobile responsiveness
Mobile-friendly websites are important for ecommerce success. Google gives preference to mobile-responsive sites in search rankings. A good ecommerce platform will automatically adjust your store’s layout for different screen sizes.
Look for platforms that offer:
- Responsive themes that adapt to phones and tablets
- Easy mobile preview tools to check how your site looks
- Fast-loading mobile pages
Test your store on various devices to guarantee a smooth experience for all users. Mobile shoppers are more likely to buy if your site works well on their phones.
Page load speed
Fast-loading pages keep visitors happy and help your search rankings. Google considers page speed when deciding where to rank sites. Slow sites often lose customers before they even see your products.
To improve load times, choose a platform with:
Check your site’s speed regularly using tools like Google PageSpeed Insights. Make changes to keep your pages loading quickly as you add new content and products.
Technical considerations for SEO
SEO success relies heavily on technical foundations. Proper URL structure and schema markup implementation can significantly increase your ecommerce site’s visibility in search results.
URL structure best practices
Good URL structure helps search engines and users understand your site’s layout. Keep URLs short and descriptive and use hyphens to separate words. Additionally, include relevant keywords when possible. Avoid special characters and unnecessary parameters.
For ecommerce sites, a clear hierarchy is key:
domain.com/category/subcategory/product-name
This structure makes it easy for search engines to crawl and index your pages. It also helps users navigate your site.
Avoid dynamic URLs with long strings of numbers and letters. These are hard for search engines to read. Instead, use “clean” URLs that describe the page content.
Schema markup and its importance
Schema markup is the code you add to your web pages. It helps search engines understand your content better. For ecommerce sites, product schema is important. It lets you show extra info in search results, like:
- Prices
- Availability
- Ratings
This extra info can increase click-through rates from search results. It also helps search engines display your products in relevant searches.
To add schema markup:
- Choose the right schema type for your content
- Add the code to your page
- Test it using Google’s Structured Data Testing Tool
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
14 best ecommerce platforms for SEO
To help you choose the right platform for improving your SEO, we’ve compiled a list of the best ecommerce platforms for SEO. Each of these platforms offers specialized tools and features designed to improve your store’s search engine visibility. You can explore the options below and find the best fit for your business’s SEO goals.
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
1. 10Web
10Web offers an AI-powered website builder for businesses of all sizes. You can create a site by answering a few questions about your business, and the platform generates tailored content and images based on your responses. The generated content is SEO optimized not only due to the AI SEO Tool but also because the platform guarantees that every website is speed-optimized using the 10Web Booster. By improving website speed through advanced optimization techniques—like image compression, lazy loading, and integration with Cloudflare’s CDN—your website achieves better search engine rankings and improved user experience. Additionally, the text generated through the AI Builder and AI Co-Pilot is crafted with SEO best practices in mind, ensuring relevant keywords and structures are incorporated seamlessly.
You don’t need coding skills to use the 10Web AI Website Builder. It provides pre-made pages as starting points for adding new content. Additionally, you can customize your site with premium widgets and design elements.
10Web includes hosting services, so you don’t have to find a separate provider. You can use your own domain name with the platform or, if you don’t have one, you can find and purchase one through 10Web. It also implements security measures like SSL encryption to protect your site and customer data. For online stores, 10Web guarantees that the website is mobile-responsive. It adjusts the layout automatically for smartphones and tablets. You can track sales, conversion rates, and traffic through WooCommerce analytics.
| Pros | Cons |
| AI-generated content and images | Short free trial |
| Built-in hosting services | Limited content generation in the free trial |
| Mobile-responsive designs |
2. Shopify
Shopify is a popular ecommerce platform that offers a range of tools for online businesses. It provides everything you need to set up and run an online store, from website building to payment processing.
You’ll find Shopify easy to use, even if you’re new to ecommerce. The platform offers customizable templates and a user-friendly interface. This makes it simple to create a professional-looking store without coding skills.
Shopify shines in its SEO features. You can easily edit meta descriptions, titles, and URLs. The platform also supports structured data, which helps search engines understand your content better. However, one downside is that Shopify can be pricier than some alternatives.
Shopify stands out for its strong SEO tools and ease of use. It’s a good fit for businesses of all sizes looking for a solid ecommerce platform with built-in SEO features.
| Pros | Cons |
| User-friendly interface | Higher pricing compared to some alternatives |
| Strong SEO features | Limited customization on lower-tier plans |
| Wide range of apps and integrations | Transaction fees for external payment gateways |
3. Woocommerce
WooCommerce is a popular ecommerce plugin for WordPress websites. It’s free to use and offers many features to help you set up and run an online store. You can sell physical or digital products with ease.
WooCommerce gives you good control over your site’s SEO. You can customize product titles, descriptions, and URLs. This helps search engines understand your content better. The plugin also creates XML sitemaps automatically, which is helpful for SEO.
One downside of WooCommerce is that it can slow down your site if you have many products. You might need to invest in good hosting to keep your store running smoothly. Another issue is that some advanced features require paid add-ons.
The basic WooCommerce plugin is free, but you’ll likely need to pay for themes, hosting, and some extensions. Costs can vary widely depending on your needs.
WooCommerce stands out for its flexibility and integration with WordPress. It’s a great choice if you already use WordPress or want a customizable platform.
This platform works well for small to medium-sized businesses that want full control over their online store. It’s especially good if you plan to blog alongside your ecommerce activities.
| Pros | Cons |
| Free to use | Can slow down your site |
| Good SEO features | Some features need paid add-ons |
| Highly customizable | May require technical skills |
4. BigCommerce
BigCommerce is a popular ecommerce platform that helps businesses create and manage online stores. It offers a wide range of features to support your online selling needs.
You’ll find BigCommerce easy to use, with a user-friendly interface and helpful tools for building your store. The platform provides strong SEO capabilities, including customizable URLs, meta descriptions, and alt text for images.
BigCommerce offers good mobile optimization, which is important for reaching customers on smartphones and tablets. You can also integrate with various marketing and analytics tools to grow your business.
One downside is that BigCommerce can be more expensive than some other options, especially as your store grows. Some users find the theme selection limited compared to other platforms.
BigCommerce works well for medium to large businesses that need advanced features and can handle higher costs. It’s also suitable for companies expecting significant growth.
| Pros | Cons |
| Strong SEO features | Can be expensive |
| User-friendly interface | Limited theme selection |
| Good mobile optimization | Learning curve for beginners |
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
5. Adobe Commerce (Magento)
Adobe Commerce (Magento) is a top choice for ecommerce SEO. This platform gives you many tools to improve your online store’s search rankings. You can easily edit meta tags, URLs, and product descriptions to boost SEO.
Magento offers built-in features for creating SEO-friendly content. You can add alt text to images and create XML sitemaps. These help search engines understand and index your site better.
One big plus is its speed. Fast-loading pages are good for both users and search engines. You can also add extensions to further improve your site’s SEO capabilities.
On the downside, Magento can be complex for beginners. It may take time to learn all its features. The platform also requires more technical know-how compared to some simpler options.
We picked Adobe Commerce (Magento) for its powerful SEO tools and flexibility. It’s best for medium to large businesses that want full control over their SEO strategy.
| Pros | Cons |
| Strong SEO features | Steep learning curve |
| Customizable | Can be expensive |
| Fast loading times | Requires technical skills |
6. Squarespace
Squarespace is a popular website builder that offers ecommerce features. It’s known for its sleek designs and user-friendly interface. You can create an online store without needing coding skills.
Squarespace provides built-in SEO tools to help your products rank better in search results. You can easily edit meta titles and descriptions for your pages and products. The platform also generates sitemaps automatically.
Squarespace provides mobile-responsive themes. Your store will look great on all devices, which is important for SEO. The platform also offers SSL certificates to keep your site secure.
On the downside, Squarespace has fewer ecommerce features compared to specialized platforms. You might find the options limiting if you have a large inventory or complex needs.
We chose Squarespace for its balance of design and SEO features. It’s a good fit if you want a visually appealing store with solid SEO basics. Squarespace works best for small to medium-sized businesses that value design. It’s ideal if you have a modest product catalog and want an easy-to-use platform.
| Pros | Cons |
| Beautiful templates | Limited ecommerce features |
| Built-in SEO tools | Fewer apps and integrations |
| Mobile-responsive designs | Can be pricier than some alternatives |
7. Wix ecommerce
Wix is a popular website builder that offers ecommerce features for online stores. You can create a professional-looking online shop without coding skills. The platform provides SEO tools to help your products show up in search results.
Wix gives you templates to start your store quickly. You can customize the design to match your brand. The drag-and-drop editor makes it easy to add products and change your layout.
The platform includes built-in marketing tools. You can send email campaigns and create social media posts to promote your products. Wix also offers apps to add more features to your store.
You might like Wix’s user-friendly interface and affordable pricing. The platform is a good fit for small businesses and new online sellers. Wix’s SEO tools can help you optimize your product pages and improve your search rankings.
Some users find Wix’s ecommerce features less advanced than other platforms. You may outgrow Wix as your business expands. The platform can be slow to load for stores with many products.
| Pros | Cons |
| Easy to use | Limited advanced features |
| Affordable pricing | Can be slow with many products |
| Built-in SEO tools | May outgrow as a business expands |
8. Volusion
Volusion is an ecommerce platform that helps businesses create and manage online stores. It offers tools for building websites, processing payments, and handling orders.
You’ll find Volusion easy to use, with drag-and-drop design features and pre-made templates. The platform includes basic SEO tools to help your store rank in search results.
Additionally, Volusion provides built-in analytics to track your store’s performance. You can see data on sales, traffic, and customer behavior. On the other hand, a downside is that Volusion’s features are more limited compared to some competitors. You might need to use third-party apps for certain functions.
We picked Volusion for its user-friendly interface and focus on small to medium-sized businesses. It’s a good fit if you want a simple platform to start selling online quickly.
| Pros | Cons |
| Easy to use | Limited features |
| Built-in analytics | May need third-party apps |
| Basic SEO tools | Higher-tier plans can be pricey |
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
9. Prestashop
Prestashop is a free ecommerce platform that helps you build and run online stores. You can easily set up your shop and start selling products quickly. The platform offers many features to increase your store’s search engine visibility.
Prestashop has built-in SEO tools to help your store rank higher in search results. You can edit meta tags, create SEO-friendly URLs, and add alt text to images. These features make it easier for search engines to understand and index your site.
One big plus is Prestashop’s large community of users and developers. You can find lots of add-ons and themes to customize your store. Many of these can improve your SEO even more. Nevertheless, a downside is that it can be tricky for beginners to use. The interface isn’t as simple as some other platforms. You might need some technical skills to get the most out of it.
We picked Prestashop for its strong SEO features and flexibility. It’s a good fit for small to medium-sized businesses that want control over their store’s SEO.
| Pros | Cons |
| Free to download | Can be complex for beginners |
| Strong SEO tools | Costs for hosting and add-ons |
| Large community support | Some technical skills needed |
10. Opencart
OpenCart is a popular ecommerce platform that offers a range of features for online stores. It’s known for its user-friendly interface and flexibility. You’ll find OpenCart easy to set up and customize. The platform provides many free and paid themes to give your store a unique look. It also supports multiple languages and currencies, making it suitable for international businesses.
OpenCart has built-in SEO tools to help your products rank better in search results. You can edit meta tags, create SEO-friendly URLs, and add product descriptions easily. One downside is that OpenCart may require some technical knowledge to fully customize. You might need to hire a developer for complex changes.
The platform is free to download and use, but you’ll need to pay for hosting and some extensions. OpenCart stands out for its large community and extensive marketplace. You can find many free and paid extensions to add extra features to your store.
This platform is best for small to medium-sized businesses looking for a cost-effective ecommerce solution with good SEO capabilities.
| Pros | Cons |
| Free to download and use | May require technical skills for customization |
| Built-in SEO tools | Some features require paid extensions |
| Large community and marketplace | Can be slow without optimization |
11. Weebly
Weebly is a popular website builder that offers ecommerce features for online stores. You can create and manage your online shop on Weebly with drag-and-drop simplicity. Weebly provides basic SEO tools to help your store appear in search results.
With Weebly, you can easily add product pages and customize your store’s look. The platform offers built-in features for inventory management and order tracking. You’ll find options to set up shipping and taxes for your products.
Weebly’s SEO features include customizable URLs, meta descriptions, and alt text for images. You can also add headers and create a sitemap for better search engine visibility. The platform integrates with Google Analytics to track your store’s performance.
One drawback of Weebly is its limited advanced SEO features compared to some competitors. You may find fewer options for structured data markup and advanced URL customization.
Weebly works best for small to medium-sized online stores that want a simple way to build and manage their website. It’s ideal if you’re new to ecommerce and need an easy-to-use platform with basic SEO tools.
| Pros | Cons |
| Easy-to-use drag-and-drop interface | Limited advanced SEO features |
| Affordable pricing plans | Fewer customization options than some competitors |
| Built-in e-commerce features | May outgrow platform as business expands |
12. Shift4shop
Shift4Shop is a powerful ecommerce platform that helps you build and run your online store. It offers many features to boost your website’s search engine rankings.
You’ll find Shift4Shop easy to use, with a user-friendly interface and helpful tools. The platform lets you customize your meta tags and supports structured data, which can improve how your site appears in search results. However, Shift4Shop has more advanced features that may take some time to learn. You might need to invest extra effort to fully use all the SEO tools available.
Shift4Shop works well for small to medium-sized businesses looking to grow their online presence. It’s a good fit if you want a platform that prioritizes SEO without requiring deep technical knowledge.
| Pros | Cons |
| Strong SEO features | Learning curve for advanced tools |
| User-friendly interface | Some features only in higher-priced plans |
| Customizable meta tags | Can be pricey for small businesses |
13. Ecwid
Ecwid is a versatile ecommerce platform that lets you add an online store to your existing website or social media presence. It offers a range of features to help boost your SEO efforts and increase visibility in search results.
You can easily customize meta tags and add structured data to your product pages with Ecwid. This helps search engines better understand your content and can improve your rankings. The platform also provides SSL certificates, which are important for both security and SEO.
One of Ecwid’s strengths is its ability to integrate with multiple sales channels. You can sell on Instagram, Facebook, and Google Shopping directly from your Ecwid store. This multi-channel approach can help increase your online presence and drive more traffic to your site.
Ecwid works well for small and medium-sized businesses looking to add ecommerce functionality to their existing online presence. It’s especially useful if you already have a website and want to add a store without rebuilding everything from scratch.
| Pros | Cons |
| Easy integration with existing websites | Limited design customization options |
| Multi-channel selling capabilities | Advanced features only available on higher-tier plans |
| SEO-friendly features included | Can be less suitable for very large businesses |
14. Sellfy
Sellfy is an ecommerce platform that caters to creators and entrepreneurs. It offers a straightforward way to set up an online store and sell digital products, physical goods, and print-on-demand items.
You’ll find Sellfy easy to use, especially if you’re new to ecommerce. The platform provides a simple interface for building your store and managing products. This can save you time and effort when starting your online business.
Sellfy shines in its support for digital product sales. If you’re selling ebooks, music, or software, you’ll appreciate the built-in features for secure digital downloads. The platform also integrates well with print-on-demand services, allowing you to offer custom merchandise without holding inventory.
On the downside, Sellfy’s customization options are limited compared to some other platforms. You might find it challenging to create a unique look for your store or add advanced features.
Sellfy is a good choice if you want a simple way to start selling online, especially for digital products. It’s best suited for creators, artists, and small businesses looking for an uncomplicated ecommerce solution.
| Pros | Cons |
| Easy to use | Limited customization |
| Great for digital products | Fewer features than some competitors |
| Print-on-demand integration | Basic SEO tools |
Conclusion
Choosing the right ecommerce platform for SEO is an important step toward building a successful online store. Each of the 14 best ecommerce platforms for SEO highlighted in this article offers unique features and tools to help improve your search engine visibility, attract more visitors, and increase sales. By investing in a platform that aligns with your business needs and SEO goals, you can stay competitive, strengthen your brand presence, and reach more potential customers organically.
