#15: Brand Personalities
While this trend may not work for everyone (and that’s okay!), we predict a rise in brand “personalities” on the app.
Social media managers (or for-hire creators) will become a “face” of brands across the app.
The goal? Build a stronger sense of community, encourage engagement, and human the brand.
At , a member of our social team periodically goes on Instagram Stories to share some key learnings about a trending social media topic.
They’re informal, chatty, and full of personality:
And there you have it — 15 Instagram marketing predictions in 2024.
While the app is always evolving, staying on top trends will help you find greater success when trying out new tactics.
So, which trend will you experiment with this year? Keep us posted.
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