19 Powerful Prompts for Maximizing Goods Ads ROI

Launching a successful Google Ads campaign can feel overwhelming. From choosing the right keywords to writing ad copy that actually gets clicked, every step is a decision that could either make you money or waste it. It’s easy to feel stuck, unsure if your strategy is brilliant or just a good way to burn through your budget. You know you need to analyze competitors, structure your campaigns logically, and optimize for conversions, but the path from A to B is foggy.

By using ChatGPT with the right instructions, you can transform it from a simple chatbot into a powerful assistant for your Google Ads efforts. These are carefully structured prompts designed to tackle the most common challenges advertisers face, helping you build and manage campaigns with confidence.

For the best results, you must first set the stage. Begin every new chat by sending this Master Prompt:

Master Prompt to Start Your Chat:

“Act as an expert Google Ads strategist with 15 years of experience managing multi-million dollar pay-per-click campaigns. You are a specialist in search, display, video, and Performance Max campaigns. Your advice should be strategic, data-driven, and focused on maximizing ROI. For all your responses, assume the primary goal is [e.g., lead generation, e-commerce sales, brand awareness]. My business is [briefly describe your business, what you sell, and who you sell it to].”

After that, simply copy a prompt from the list below, replace the [bracketed placeholders] with your details, and paste it into the same chat. Let’s get started.

I. Foundation & Strategy

Before you spend a single dollar, a solid strategy is crucial. Use these prompts to define your battlefield, audience, and budget.

1. Competitor Analysis:
   Analyze the potential Google Ads strategy of my competitor, [competitor's website URL]. Based on their website’s content, products, and likely target audience, identify:
   • Their probable target keywords (short-tail and long-tail).
   • Their Unique Selling Propositions (USPs) I need to compete with.
   • Potential weaknesses in their strategy that I can exploit.
2. Target Audience Persona:
   Create a detailed buyer persona for my ideal customer. I sell [your product/service, e.g., high-end ergonomic office chairs]. My target customer is [briefly describe your customer, e.g., a remote worker aged 30-50 with disposable income who values health and productivity]. Flesh this out with their potential pain points, motivations, goals, and the search terms they might use when looking for a solution.
3. Brainstorming Your Unique Selling Proposition (USP):
   Act as a marketing strategist. My product is [Your Product/Service] and my key features are [List of Key Features]. My target audience is [Your Target Audience]. Help me brainstorm 5 unique and compelling selling propositions (USPs) that will make my ads stand out from the competition.
4. Budget & Bidding Strategy Recommendation:
   I am new to Google Ads and want to launch a campaign for my [service/product, e.g., online yoga subscription service]. My monthly advertising budget is [your budget, e.g., $1,000]. My primary goal is [your goal, e.g., maximizing sign-ups]. Recommend a starting bidding strategy (e.g., Maximize Clicks vs. Maximize Conversions vs. Manual CPC) and explain why it’s suitable for my budget and goals. Also, provide a suggested daily budget.

II. Keyword Research

Keywords are the bedrock of search campaigns. Go beyond simple lists and build a strategic keyword portfolio.

5. Core & Long-Tail Keyword Discovery:
   Generate a comprehensive keyword list for a Google Search campaign promoting [your product/service, e.g., waterproof hiking boots for women]. Organize the list into the following themed ad groups:
   • Problem-Aware: (e.g., ‘leaky hiking boots solution’)
   • Solution-Aware: (e.g., ‘best waterproof hiking boots’)
   • Brand/Product-Specific: (e.g., ‘brand name boots’)
   • Long-Tail/Question-Based: (e.g., ‘what are the best boots for hiking in rain’)
6. High-Intent Commercial Keywords:
   Identify 20 high-commercial-intent keywords for my [service, e.g., emergency plumbing repair service in Brooklyn, NY]. Focus on terms that indicate an immediate need or a strong desire to buy, using modifiers like ‘near me,’ ‘cost,’ ‘for hire,’ ‘quote,’ and ’emergency.’
7. Essential Negative Keywords:
   Create a list of negative keywords for my campaign promoting [your product, e.g., premium leather briefcases]. The goal is to exclude searchers looking for cheap, DIY, used, or informational content. Include categories like:
   • Low-Quality Indicators: (e.g., ‘free,’ ‘cheap,’ ‘discount’)
   • Informational Intent: (e.g., ‘how to,’ ‘what is,’ ‘reviews’)
   • Irrelevant Terms: (e.g., ‘jobs,’ ‘repair,’ ‘pictures’)

III. Campaign & Ad Group Structure

A logical structure is key to a high Quality Score, relevance, and easier management.

8. Design a Campaign Structure:
   Design a logical Google Ads account structure for my business, which is a [type of business, e.g., a local bakery]. We offer three main product lines: [Product 1, e.g., custom wedding cakes], [Product 2, e.g., daily pastries and coffee], and [Product 3, e.g., baking classes]. Propose a structure with separate campaigns and ad groups that ensures high relevance between keywords, ads, and landing pages.

IV. Crafting Compelling Ads & Creatives

This is what your customers see. Make every word and image count.

9. Responsive Search Ad (RSA) Creation:
   Write the components for a Responsive Search Ad (RSA).
   • Product/Service: [e.g., AI-powered scheduling software for small businesses]
   • Target Audience: [e.g., busy entrepreneurs and consultants]
   • Key Differentiator/USP: [e.g., 'Saves you 10+ hours a week']
   • Call to Action: [e.g., 'Start a free 14-day trial']

   Generate the following, ensuring you include the keywords “[primary keyword 1]” and “[primary keyword 2]”:

   • 10 compelling and unique Headlines (under 30 characters).
   • 4 distinct Descriptions (under 90 characters).
10. Crafting Ad Assets (formerly Extensions):
    Generate ideas for Google Ads Assets (formerly known as extensions) to enhance my ads for [your product/service]. Provide 2-3 examples for each of the following:
    • Sitelinks: (Link to specific pages like Pricing, Features, Contact Us)
    • Callouts: (Short, benefit-focused snippets like ’24/7 Customer Support’ or ‘Free Shipping’)
    • Structured Snippets: (Using the header ‘Services:’ or ‘Types:’)
    • Promotion: (For a specific offer like ‘20% Off This Weekend’)
11. Creative Ideas for Display & Video Ads:
    Brainstorm 3 creative concepts for a YouTube or Display ad campaign targeting [your audience, e.g., first-time homebuyers]. My product is [your product, e.g., a mortgage calculator app]. For each concept, describe:
    • The core visual theme.
    • The key message or story.
    • The call to action.
12. Multilingual Ad Adaptation:
    Translate and adapt the following ad copy to [Target Language]. Ensure the translation is culturally appropriate for [Target Country/Region].
    • Headline 1: [Your Headline 1]
    • Headline 2: [Your Headline 2]
    • Description: [Your Description]

V. Landing Page Optimization

The ad is just the click. The landing page is the conversion.

13. Landing Page Copy & CRO:
    My ad promises “[copy of ad headline]”. I need to write the copy for the corresponding landing page. The goal is to get visitors to [desired action, e.g., book a demo].
    • Write a powerful, benefit-driven headline that matches the ad.
    • Write 3-5 bullet points highlighting the main benefits of [your product/service].
    • Suggest 3 different Call-to-Action button texts.
    • List 5 ‘trust signals’ I should include on the page (e.g., testimonials, client logos, security badges).

VI. Analysis & Optimization

Campaigns aren’t “set and forget.” Make data-driven improvements.

14. Interpreting Performance Scenarios:
    I’m running a Google Ads campaign and see the following data:
    • Metric 1: High Click-Through Rate (CTR) of [e.g., 8%].
    • Metric 2: Low Conversion Rate of [e.g., 0.5%].
    • Metric 3: High Cost-Per-Acquisition (CPA) of [e.g., $250], which is above my target of [e.g., $100].

    Based on this scenario, what are the 5 most likely problems? For each problem, suggest a specific action I can take in Google Ads to fix it.

15. Search Query Report Analysis:
    Imagine you are analyzing a Search Query Report. Here are some of the search terms that triggered my ads for the keyword ‘+digital +marketing +course’:
    • ‘free digital marketing course pdf’
    • ‘digital marketing jobs salary’
    • ‘best accredited digital marketing course online’
    • ‘udemy digital marketing course review’

    Categorize these queries into two lists:
    1. New Keyword Ideas: Queries that are relevant and should be added as new keywords.
    2. Negative Keywords: Queries that are irrelevant and should be added as negatives to prevent wasted spend.

16. A/B Testing Ideas:
    Suggest three A/B tests I can run to improve the performance of my Google Ads campaign for [your product/service]. For each test, specify:
    • The element to test: (e.g., ad headline, landing page CTA, bidding strategy).
    • The hypothesis: (e.g., ‘Using a question-based headline will increase CTR’).
    • The primary metric to measure success: (e.g., CTR, Conversion Rate, CPA).

VII. Advanced Strategies & Automation

Level up your management with modern campaign types and automation.

17. Performance Max (PMax) Campaign Strategy:
    I want to create a Performance Max campaign for my [e-commerce store/lead-gen website]. My key products are [list 2-3 key products or services].
    • Brainstorm 3 distinct ‘Asset Groups,’ each targeting a different customer segment or product angle.
    • For one of those Asset Groups, suggest specific ‘Audience Signals’ I should provide to Google, including custom segments (based on search terms and URLs), and my own data (e.g., website visitors).
18. Google Ads Script Generation:
    Write a simple Google Ads Script. The script’s purpose is to [describe the goal, e.g., check all campaigns for broken URLs (404 errors) and send me an email report if any are found]. The script should be well-commented so I can understand what each part does.

Also, Check These Prompts:

• A successful ad starts with compelling writing. Perfect your message with our step-by-step Copywriting Prompts.
• Many advertisers see success on multiple platforms. Explore another channel with our advanced Prompts for Facebook Ads.
• If you’re driving traffic to an online store, you’ll need more than just ads. Check out our ultimate list of Prompts for e-commerce.