Steve Hayden, one of the writers behind Apple’s iconic “1984” ad for the original Mac, has died.
The famous “1984” Macintosh ad — image credit: Apple
It’s one of the most famous ads ever made, and 36 years after its official only airing, Apple’s “1984” was being used by Epic Games in its case against the company. Along with Brent Thomas and ad director Lee Clow, Steve Hayden wrote the original ad — starting with a pitch deck shown to Steve Jobs.
According to AdAge, Hayden, who died August 27, 2025, had recently reflected on how Apple’s message, where information will set you free as set forth in the “1984” ad has not come true.
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