The Most Useful Video Content Creation Tools for TikTok, YouTube & Reels
If you’re shooting footage specifically for TikTok, YouTube, and Instagram Reels, a few simple tools can produce some pretty impressive results.
Plus, by improving the production value and audio of your content, you might start to see a boost in your view and engagement rates too.
Here’s six of our favorite content creation tools for video:
#1: Flexible Tripod
You’re probably already quite familiar with the handiness of tripods when photographing.
But, if you’re regularly shooting flatlays and product photography — finding a flexible tripod can take your styled shots to the next level.
‘s Pick: K&F Concept 67 inch Camera Tripod
#2: Microphone
A microphone isn’t just a sound investment for podcasters — there are plenty of reasons content creators should add one to their collection.
Whether it’s recording tutorials or narrating video content, having a good quality mic on hand can often save the day — especially in environments where the audio is challenging.
‘s Pick: Snowball iCE USB Microphone
#3: Smartphone Camera Lenses
While smartphone cameras have come a long way, there’s still some limitations to what you can capture with your phone.
That’s where a smartphone camera lens kit comes in.
‘s Pick: Godefa Phone Camera Lens Kit
-
With everything from fisheye perspective to macro views, the Godefa Phone Camera Lens Kit lets you transform your phone camera with a simple lens clip.
#4: Backdrops
Wish you had marble countertops or colorful wall tiles in your home? Don’t worry — you can easily fake it.
‘s Pick: Backdrops from Capture by Lucy
-
From vinyl photography backgrounds to a simple whiteboard, you can create clean and interesting displays for your flatlays or portraits with Capture by Lucy.
#5: Selfie Ring Light Clip
Another clip that’s popular among influencers and content creators is a selfie ring light clip.
‘s Pick: Kimwood Rechargeable 60 LED Selfie Ring Light
#6: Softbox Lighting Kit
A softbox lighting kit is a must-have purchase for video or product photography shots.
Most kits contain two softbox lights, which instantly transforms any room into a professional studio.
‘s Pick: HPUSN Softbox Lighting Kit
-
Get a soft, diffused light by placing a lightbox, like these from HPUSN, on each side of the object or person you’re photographing.
-
TIP: Choose a neutral daylight balanced bulb to avoid adding an unwanted tint to your photos or video.
