Did you know that 62% of marketers already use AI to brainstorm new topics? Another 53% rely on it to summarize content, and 44% use it to draft articles.
But AI is not here to take your job, though. It’s all about getting more done faster!
Jasper is an AI-powered writing assistant that helps with content creation and automates repetitive tasks. By leveraging the tool’s natural language processing capabilities, marketers can automate repetitive tasks, optimize content for SEO, create product descriptions, and generate high-quality copy in a fraction of the time.
In this blog, we’ll explore 20 Jasper AI prompts to make your marketing tasks manageable and your strategies more effective. 🎯
20 Jasper AI Prompts to Enhance Your Writing and Creativity
⏰60-Second Summary
- Jasper AI prompts guide the AI tool to generate ideas for social media marketing content like social media posts, emails, and ads
- Effective prompts should give context, specify tone/style, experiment with temperature, have a set structure, and have a role-play element
- Benefits of using Jasper AI prompts include increased efficiency, enhanced creativity, consistent brand voice, data analysis, and search engine optimization
- To effectively use Jasper AI, avoid overloading it with information, respect privacy, set realistic expectations, structure prompts clearly, provide feedback on outputs, and address any biases
- Explore Jasper alternatives like Brain for AI-powered content creation, team collaboration, and project management
Understanding Jasper AI Prompts
Before diving into Jasper AI prompts, let’s cover what they are, how they work, and why they matter.
What are Jasper AI prompts?
Jasper AI prompts are specific instructions, commands, or questions you give to guide the Jasper AI writing tool in generating ideas and content. You can tailor these prompts for different marketing collaterals, such as email campaigns, social media posts, ad copies, and more.
Remember, the AI is only as good as your instructions. So, the more detailed and clear the prompt, the better the output.
📌 Example: Instead of prompting Jasper, ‘What are the benefits of prompts for marketing teams,’ try asking, ‘Imagine you’re a prompt engineer. From your expert perspective, why should marketing teams be using prompts?’
🔍 Did You Know? John Phillip Morgan, Dave Rogenmoser, and Christopher Hull founded Jasper AI in February 2021. The company, headquartered in Austin, Texas, has grown in three years to serve over 70,000 users globally and generate over $142.9M.
Benefits of using AI prompts in marketing strategies
AI prompts can give your marketing campaigns a serious boost. Here’s how:
- Increased efficiency: They automate marketing tasks such as data analysis and content creation so you can focus on strategic tasks
- Enhanced creativity: AI prompts deliver fresh creative concepts that might not surface through conventional means
- Vast data analysis: Prompts drive Jasper to analyze massive datasets to uncover insights about customer behavior and preferences for smarter, targeted strategies
- Consistent brand messaging: AI prompts make sure your brand voice, tone, identity, and messaging stay consistent across all marketing channels
- Improved campaign performance: They support continuous marketing optimization, so you can make real-time adjustments based on performance metrics
How to Create Effective Jasper AI Prompts?
With natural language capabilities, Jasper responds best to clear, conversational prompts that give it direction. However, prompt engineering isn’t a one-size-fits-all task. The key is experimenting with different styles and fine-tuning your approach to get Jasper working at its best.
Jasper AI prompt tips
Prompting AI is like creative writing—the more you practice, the better you get. Here’s how to get it right:
- Give context: Help Jasper grasp the ‘big picture’. Specify the tone, target audience, purpose, or any key details that you think matter
- Use the chain-of-thought technique: Break down complex problems into small, manageable steps. AI can work through the process instead of rushing to an answer
📌Example Prompt: Help me create a social media content plan for promoting a smartwatch. Follow these steps:
- Research the target audience for this product and their key interests on social media
- Suggest 5 engaging social media post ideas that will resonate with this audience
- For each post idea, include a brief description of the content and the tone (e.g., informative, humorous, inspiring)
- Write 3 variations of social media captions for each post idea that highlight the product’s unique features
- Add appropriate prefixes: Use specific prefixes like ‘As a marketing expert’ or ‘as if you’re talking to’ to get more personalized responses
- Experiment with temperature settings: Use Jasper’s temperature to adjust the creativity thermostat. Keep it low (like 0.1) for safe, predictable answers and a high temperature (like 0.8) for casual or creative pieces
- Prioritize structured prompts: Use bullet points or numbered lists in your prompts
📌Example: Instead of asking, ‘Tell me about content marketing strategies,’ say:
1. List the top 5 content marketing strategies.
2. Explain each one briefly.
3. Add examples where possible.
- Try role-playing: Ask Jasper to mimic your target audience. For example, consider you’re a CTO writing this email
- Add emotional context: Use emotional prompting and persuasion with Jasper AI
Emotional prompt: Help me draft a product roadmap presentation that will resonate with our executive team. Please make sure it conveys a sense of urgency and highlights the strategic importance of each initiative. This task is very important for my career
- Ask for multiple examples: Use the synthetic bootstrap technique to have AI generate multiple examples based on your inputs and requirements. This helps create diverse scenarios, especially when real-world data is limited
💡Case in point: Take the role of a fitness trainer and write a product description for a compact, foldable rowing machine for home fitness.
Key features:
- Foldable design for easy storage
- Bluetooth connectivity to sync different apps
- Adjustable resistance levels for all skill levels
- Ergonomic seating and stylish, modern design
Tone: Motivational, conversational, informative, professional, and focus on empowering the customer
Temperature: Set to 0.8 to allow for creative and energetic writing
Provide 3 variations with a sense of ease and excitement.
Top Jasper AI Prompts for Different Use Cases
From content creation to marketing strategies, let’s explore the top Jasper AI prompts that save you time, boost creativity, and deliver impactful results. 👀
1. Blog writing and content creation
Writing both long-form and short-form copies, tweaking content based on peer feedback, and waiting for approvals—keeping the content calendar filled is tough to manage alone.
Here are some AI writing prompts to help you fill in the needs as a one-person content army and avoid burnout.💫
1. Use the Problem-Solution framework here. Write a detailed [word count] blog post analyzing the impact of [specific event/news] on the [specific industry or community]. Begin with the key issue, followed by challenges or risks it introduces. Conclude with actionable solutions for professionals to adapt, supported by data from [credible platforms] and expert insights with links.
2. Apply the What, Why, How Framework. Write a comprehensive blog post outline for [word count]. Include the key takeaways from [book/ article] and explore how these insights can be applied to [industry/ field]. Include real-world examples and case studies to show how these concepts are in action. Give [number] steps for readers to implement.
3. Take the role of a digital marketer. Create a detailed, actionable strategy to secure high-quality backlinks from reputable websites in [industry]. Use the AIDA framework. The goal is to enhance my site’s authenticity [site link] and improve its search rankings for a blog post focused on the [specific topic].
4. Create a two-minute script for a YouTube video about [topic]. The video should start with an engaging hook or anecdote, followed by an overview of the topic, [number] actionable tips, and a conclusion encouraging viewers to subscribe.
5. Take [source content] and repurpose it into a [specific social media platform] post targeted at [specific audience]. Begin with the most critical and engaging takeaway from the source content, ensuring it grabs attention immediately.
Use cases of AI in content marketing and ideation:
- Researching relevant keywords and trending topics
- Creating detailed SEO outlines for writers
- Analyzing competitor strategies and finding areas of opportunities
- Conducting audience research
🧠 Did you know? Jasper is built on a Generative Pre-Trained Transformer (GPT-3) framework and is trained on existing data from about 10% of the internet. This allows it to generate coherent and contextually relevant text across various topics.
2. Copywriting and marketing
As a marketer or writer, balancing creativity with strategy can be a challenge.
You want your copies to resonate with the target audience but can’t stop adding your flair. To end this perpetual dilemma and stick to your deadlines, use Jasper AI prompts.
Simply provide strategic frameworks or target audience details and let it handle the rest.
Here are some writing prompt examples to get started:
1. Using the ‘Before-After-Bridge’ framework. Write a copy that presents the current situation with a [problem] faced by ideas [customer persona]. Show them the world after using our [product/service] and how it has improved their situation. Then, provide a [bridge] to show them how to get to that improved state using our product.
2. Write a copy using the ‘Exclusive-Inclusive’ framework. Position our [product/service] as elite and desirable to [ideal customer persona]. Include talking points such as [unique selling point], [pain point], and [desired action].
3. Analyze the market for [product/service]. Identify potential customer segments based on demographics, behavior, and purchasing preferences. Provide [number] tailored strategies to effectively reach and engage each segment, including specific channels, messaging styles, and examples of campaigns that resonate with their needs.
4. Create a copy using the ‘Story-Solve-Sell’ framework to convert leads into customers. Tell a compelling story that connects with [ideal customer persona] and relates to the problem our [product/service] solves. Then, demonstrate how our product solves the problem and make a strong call to action to convince the reader to purchase or take the desired action. Also, include variables such as [product/service], [unique selling point], and [desired action].
5. Please write a copy using the ‘Expectation-Surprise’ framework to generate interest and encourage action from [ideal customer persona]. Include talking points such as [unique selling point], [pain point], and [desired action].
💡Pro Tip: Automate content testing by using AI to run A/B tests on headlines, images, or CTAs, and let it analyze the data to determine which variations drive the best outcomes.
3. Social media content
Crafting social media content that captures attention while staying true to your brand voice is challenging, especially with overhead deadlines. Your ideas start to feel repetitive, and it’s hard to know what to lead with next.
As a writing assistant software, Jasper generates fresh content ideas and helps craft posts for your next standout social media campaign. Just input your goals and specifications and let it do the work.
Let’s look at some prompt ideas you can use:
1. Create ideas for a series of Instagram posts aimed at [target audience], highlighting unique benefits of [product/service], including [list of USPs]. Give success stories and [number] of actionable tips tailored to their needs. Refer to [links] for inspiration and apply the AIDA framework to catch attention, interest, and desire and promote action.
2. Write a series of post captions and creative copies that use social proof, storytelling, and persuasive language in a [tone] manner. It must demonstrate the value of my [product/service] and encourage [target audience] to take action. You could also use humor, anecdotes, and relatable content in a few to connect with them.
3. Can you suggest [number] content ideas for [social media platform] related to [specific topic/industry] that can engage [target audience]? Use the PESO framework (Paid, Earned, Shared, Owned) to guide ideas and include a detailed description for each with its execution technique. Ensure that the ideas cover a mix of educational, inspirational, and actionable content.
4. What are some trendy and effective hashtags to use on [social media platform] in [month, year], tailored explicitly for [target audience]? They’re interested in [industry/trend]. Include a mix of popular, niche, and branded hashtags and add the specific numbers of followers for each. Ensure they align with [keywords related to the topic].
5. Can you help me develop a 30-day comprehensive content calendar for [social media platform] that aligns with [brand values] and caters to [target audience]? Use the 5-3-2 method to guide content balance:
- 5 informational posts
- 3 promotional posts
💡Pro Tip: Use the sparkles icon to enhance your prompts for social media campaigns. Jasper fills out the gaps you might have missed in your original prompt.
4. Product descriptions and eCommerce
You’re managing all marketing verticals for an online store selling handmade leather goods. The product has everything to stand out, but online engagement isn’t enough.
Writing product descriptions and optimizing for SEO takes time you’d rather spend on offline marketing.
But it’s inevitable labor. Here are some Jasper AI prompts to help you craft compelling eCommerce content:
1. I need a detailed product description for a new line [name of the line] of [product category]. Highlight the [USPs] and structure it in a hook, features, benefits, and CTA format. Focus on differentiating the product line from its competitors, adding [factors], and tailoring to [target audience].
2. Describe a day in a customer’s life [target audience] using [product name], highlighting its impact at every stage of their life.
3. Write a sensory-rich description of [product name] by [brand name]. Mention how it looks, feels, smells, or sounds without using typical product adjectives like [examples]. Focus on immersing the reader into the experience rather than simply describing the item.
4. Write a product description and product tags on [product name and description] that highlight how the product is perfect for a [specific season] or [scenario, like a wedding, holiday, or weekend getaway]. Make the scenario unique to the product’s purpose.
5. Write a product meta description on [product name] that focuses on the craftsmanship and story behind the making of the product. This can include the materials, the artisans, or the process of creating it. Include [details].
💡Pro Tip: Train your AI tool to reflect your brand’s tone and voice by providing examples from past content or a style guide. You can also give it fresh data and feedback to ensure all descriptions align with your brand identity and enhance customer trust.
Common Mistakes to Avoid with Jasper AI Prompts
Using Jasper AI is exciting, but a few rookie mistakes can leave you with less-than-ideal results. Here’s what to steer away from:
- Information overload: Throwing too much information at Jasper at once can lead to confusion and incoherent responses. Break complex tasks into a series of focused, manageable prompts for clearer outputs
- Accepting inadequate outputs: Unsatisfactory or subpar outputs mean missed opportunities. So, refine your prompts or request revisions until you get what you need
- Ignoring bias: Jasper AI’s outputs can reflect biases like sampling or stereotyping due to limitations in its training data. Ignoring this can lead to skewed or problematic results
🤝 Friendly Reminder: While AI excels at generating creative ideas and automating tasks, it can’t replace human insight. So, use it to improve your writing skills.
Limitations of Using Jasper
While Jasper does a great job with solid drafts, it’s not without drawbacks. Understanding these lets you tweak the output and ensure you use AI for content marketing effectively.
- Struggles with niche topics: Jasper often produces generic content on specialized topics, so expect heavy editing. For instance, ask about account-based marketing for B2B SaaS in healthcare, and it might give you general tips instead of industry-specific details
- Lacks project management capabilities: Jasper excels in content creation but lacks tools for syncing ideas, tracking tasks, or managing team workflows. This forces marketers to rely on separate platforms
- Needs multiple rounds of revision: Think of Jasper’s output as a first rough draft. If you’re looking for something more polished, be prepared to invest time in fact-checking and modifications
- Can’t handle complex formatting: Jasper falls short with advanced formatting needs like tables, charts, or complex visual elements in content
Jasper Alternatives to Explore
Jasper sets a high bar for AI writing but often produces predictable, similarly structured content. And for complex tasks like coordinating campaigns or tailoring content to workflows—it might leave you wanting more.
So, why not explore other AI marketing tools?
That’s where ’s Marketing Project Management Software can help.
As the everything app for work, combines project management, knowledge management, and chat—all powered by AI that helps you work faster and smarter.
You can use it to automate routine processes, improve communication, get unique marketing angles, and speed up content creation—all within one platform.
Brain, ’s AI writing assistant, helps teams organize ideas, brainstorm, and set up workflows to make writing easier.
Let’s explore some features that make it worth exploring. 📃
Content creation
Whether you need long-form or short-form content (emails, blog posts, social media copies, etc.)— Brain drafts them within a few clicks. It can even summarize discussions and take meeting notes.
📌Example Prompt: Create a month-long email marketing calendar for a campaign promoting our new SaaS product launch.
The calendar should include 4 weekly emails: one to introduce the product, one for customer testimonials, one for a special offer, and one for a product demo.
You can see how Brain processes the prompt and integrates with Docs to create the requested content. Docs acts as a centralized repository to store all your content. Everyone on your team can collaborate and provide feedback in real time.
Workflow integration
Brain’s integration with Tasks allows you to automatically generate updates, status reports, and summaries based on your tasks and projects.
Further, Brain adds value as a Jasper AI alternative by automating task creation based on your needs and conversations.
For example, if you explain the details of a new blog post topic, it can generate and assign the task to the content writer, thanks to the built-in automation capabilities that can process automation commands in natural language.
💡Pro Tip: If you’re struggling with rephrasing awkward sentences or need to fine-tune existing content, Brain can help. It refines sentence flow, structure, and readability, offering suggestions to tighten your message or improve word choice.
Campaign tracking and knowledge retrieval
Unlike Jasper AI, which mainly generates ideas, Brain acts as a marketing knowledge base, connecting campaign details, team files, and analytics for instant access. This multifunctionality makes it one of the strongest Jasper AI alternatives.
Need to review your latest campaign performance? Ask Brain, ‘What’s the CTR for the last email campaign?’ to get immediate insights.
Team collaboration
Want to create a seamless workflow for your content teams? Brain + Chat is your answer. Brain lets you organize and store all your ideas, notes, and resources in one place, making it easy to track and build on content concepts.
At the same time, Chat keeps communication centralized so team members can quickly share feedback, discuss changes, or ask questions—without jumping between different platforms. This combination not only streamlines collaboration but also ensures everything stays connected, making it easier for teams to stay on the same page and create high-quality content quickly.
Pre-built templates
To make your job easier, has an extensive library of marketing-specific AI prompt templates. No need to brainstorm prompts or start from scratch.
For example, content marketing strategy templates are ideal for time-strapped marketing teams with multiple responsibilities.
Turn AI Prompts Into Successful Projects With
Jasper AI lets you draft different types of content and brainstorm creative ideas. But that’s as far as it goes. It doesn’t have any integrated project management tools that will help you centralize your content marketing strategies.
If you’re looking for a project management tool with built-in AI capabilities, is the best choice.
is a versatile project management platform that streamlines your workflows with robust tools for managing tasks, tracking project progress, and coordinating efforts across teams.
Brain is a valuable resource within the workspace that improves task management, content creation, and team collaboration. It goes beyond basic writing assistance by smoothly integrating AI into your daily workflows, making even the most complex projects easier to manage and execute.
So, what are you waiting for? Sign up to for free today! ✅
Everything you need to stay organized and get work done.
